Introduced AI system "T-AI Check" for Tokyu OOH ad design review

Tokyu Agency Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka) announces that it has developed "T-AI Check, "*1 an AI-based ad design review system, and introduced it into the ad review process of Tokyu OOH.

We are actively investing in human resources, systems, and AI in order to provide solutions that will lead to the business growth of our clients by combining people and technology.

We have developed "T-AI Check," a system that uses AI to evaluate the appropriateness of expressions when placing advertisements.

We are engaged in the OOH media management business (Tokyu OOH Media Business), in which the Tokyu Group is the media owner, and we screen advertisements before they are placed in accordance with laws and regulations as well as Tokyu OOH's own ad placement rules. As of December 1, 2024, we have introduced T-AI Check into the screening process for Tokyu OOH media.

T-AI Check," an AI-based ad design review system, uses AI to recognize images of ad materials, and identifies any issues of concern by comparing not only text but also photographs and illustrations with laws and regulations and ad posting rules. By introducing the AI advertising design review system, "T-AI Check", the AI responses can be used as a second opinion, enabling a final decision to be made quickly and accurately by a human judge. In addition, the AI ad design review system "T-AI Check" is built in a secure environment, so that ad materials can be safely handled before they are released. By ensuring consistency in screening content and speeding up screening responses, T-AI Check improves the quality of Tokyu OOH and meets the needs of our clients for advertising in Tokyu OOH media. By reducing risk based on compliance, we will contribute to further enhancing the value of our customers' communication activities.

We will also consider offering the "T-AI Check" service to media owners and creative agencies that need to evaluate the appropriateness of advertising expression.

*1 Trademark registration pending