Long-selling product that has remained unchanged for 10 years Strawberry Color," a long-selling product that has remained unchanged for 10 years First renewal to commemorate the 6 million user milestone Started accepting reservations for a "trial set" prior to the January 15, 2025 launch.

Muse Research Institute, Inc. (Hadano City, Kanagawa Prefecture; President: Genichiro Okuyama), a developer, manufacturer, and seller of hair care products and cosmetics, has decided to commemorate the fact that the number of users of its patented gray hair dye product "ICHI-GO COLOR" (hereinafter referred to as "Ichigo Color") has exceeded 6 million, by launching the first The decision was made to renew the product.

In this renewal, our original product "ICHI-GO PPT PLUS" (hereinafter referred to as "Strawberry PPT Plus"), an ultra-low molecular weight PPT agent, will be added to "Strawberry Color". The recipe of "Strawberry Color" has remained unchanged for 10 years. Strawberry Color + Strawberry PPT Plus" will go on sale on Wednesday, January 15, 2025, with pre-orders for a "trial set" available from Thursday, November 28, 2024.

In addition, "Strawberry Color + Strawberry PPT Plus" online information sessions will be held on Monday, December 9, 2024 and Tuesday, December 17, 2024 from 1:00 pm. Everyone is welcome to attend, including salon managers, hair stylists, and media representatives. Please join us at a date and time convenient for you.

To register for the online information session, please click here

https://forms.gle/2HF5drvX4VJpNgda8

Strawberry Color + Strawberry PPT Plus

PPT agent developed by a researcher with 50 years of experience in cosmetics development.

The biggest challenge to gray hair dyeing is now and in the past, "not being able to dye it brighter". Furthermore, what bothers customers and hair stylists is the problem of hair and scalp damaged by high bleach and the problem of fading. Strawberry Color" was launched in 2014 to solve all these issues related to hair color. The long-selling product, which has been used by a total of 6 million people in the 10 years since its launch without changing the recipe at all, is being renewed for the first time. This renewal also makes no changes to the "Strawberry Color" recipe. The new product will be launched by adding "Strawberry PPT Plus," an ultra-low molecular weight PPT agent, an original product developed by the Company, to the existing "Strawberry Color. Strawberry PPT Plus" is an ultra-low molecular weight PPT agent, which brings out the effects of the treatment ingredients in the second product and at the same time inhibits damage, leading to more beautiful and healthy hair.

Some of the monitors' comments

It's been a month since the treatment, but the color hasn't faded and it's still bright and silky.

"I was able to graduate from having pitch black hair! Also, my hair, which was frizzy and unruly, is still manageable even two weeks after the treatment" (woman in her 40s)

The 7 features of Strawberry Color] "It solves all the problems of dyeing gray hair! Seven features of Strawberry Color

(1) Bright dyeing: Focusing on brightening not only gray hair but also black hair, "Strawberry Color" dyes at 8 to 9 levels.

(2) Less damage: With a mixing ratio of 1:5 for the first and second agents, there are fewer alkali agents than in conventional hair coloring, greatly reducing damage to the scalp and hair. Over the past 10 years, there have been almost no reports of sensitization or complaints.

(3) Dye beautifully: Because it does not fade easily, anyone can dye their hair beautifully.

(4) No odor: The odor component (ammonia) in the first agent is diluted in a larger quantity (second agent) than before, resulting in less unpleasant odor and less inconvenience to customers.

(5) The second agent is amazing! The second agent contains a large amount of treatment ingredients, which inhibits damage during the leave-in period, resulting in a more beautiful finish.

(6) Cost-cutting: The relatively expensive 1-agent is only 1/3 the cost of conventional products, allowing for a significant cut in costs.

(7) Ultra-low molecular PPT agent: The treatment effect is amplified by the ultra-low molecular PPT agent specially designed for Strawberry Color.

Details of the online product briefing for Strawberry Color

Date & Time ： 1:00 p.m. to 2:30 p.m. on both December 9 (Mon.) and December 17 (Tue.), 2024

Content ：Product explanation about Strawberry Color, Q&A session

Speakers : Genichiro Okuyama, CEO of Muse Research Institute/developer of Strawberry Color

　　　　COO, Muse Research Institute / Masao Tachibana

　　　　Fumitaka Ouchi, Public Relations Manager, Muse Labs / Representative of hair labo, Muse Labs

To register for the event, please click here

https://forms.gle/2HF5drvX4VJpNgda8

Product Outline

Selling price: Strawberry Color 1 set (for 30 times) (5 bottles of 1 agent 5 bottles of 2 agents)+

　　　　　Strawberry PPT Plus (PPT agent) 1 set (300ml): 14,300 yen (tax included, free shipping)

Volume ：120g of 1 drug, 600g of 2 drugs, 300ml of Strawberry PPT Plus

〈Renewal Commemoration Trial Set (6 times) Reservations will be accepted on official line!

Set contents: Strawberry Color 1 agent 120g 2 agent 600g + PPT agent

　　　　　　Strawberry PPT Plus 100ml" (6 times)

Price : 2,200 yen for a sample of Strawberry Color (tax included, free shipping),

　　　　　　Strawberry PPT Plus 100ml" will be given as a free gift.

To reserve a trial set, please click here

https://lin.ee/MqBqCgNS

This product is for hair salons and esthetic salons, and is not currently available for sale to the general public.

Strawberry Color official website: https://olive710223.studio.site/

Trial set

[Company Information

Muse Laboratories, Inc. https://labo-muse.com/corp/

President and Representative Director: Genichiro Okuyama

Establishment : June 2012

For inquiries about OEM, please contact us at

https://labo-muse.com/contact/