17,000 Visitors Attend "Learning Important Things in Life from Games" Exhibition Held at Horikawa Oike Gallery in Kyoto from December 13 (Fri.)!

Taki Corporation (Head Office: Chuo-ku, Tokyo; President: Toshikazu Takizawa) will hold the "Learning Important Things in Life from Games Exhibition" at Horikawa Oike Gallery in Kyoto starting Friday, December 13.

At this exhibition, under the theme of "Designing Games and Experiences," visitors will be able to play for free all 8 original games that were created based on the things that everyone will experience in life, such as growth, victory, friends, difficulties, money, challenges, time, and ideas, as well as learn about the results of a game-related survey conducted on approximately 550 people, and learn about the latest trends in game design. The exhibition will also feature the results of a survey of approximately 550 people on games, interviews with UX design and game experts, and comments from top runners in various fields who have been familiar with games. The exhibition was held at GOOD DESIGN Marunouchi in Tokyo (March-April 2024) as a selected project of the 3rd GOOD DESIGN Marunouchi Open Call Exhibition, and was visited by 17,000 people. Focusing on video games, which have a tremendous impact on society by captivating people, the exhibition will unravel the "learning from games" and the "design of experiences (UX design) embedded in games".

In addition to a special event featuring a talk between Masaaki Hiromura, director of GOOD DESIGN Marunouchi and a judge for the publicly solicited exhibition, and Kenji Fujii, creative director of this exhibition, a design-related workshop will also be held.

Main Visual

Outline of the exhibition

Title: Are Brave Men Born from UX Design?

　　　　　Learning Important Things in Life from Games Exhibition in KYOTO

Dates: Friday, December 13, 2024 - Thursday, December 26, 2024, 11:00 - 19:00 *Closed on Mondays

Venue: Horikawa Oike Gallery (238-1, Oyurikoji-cho, Oike-oshi, Aburaokoji-dori, Nakagyo-ku, Kyoto, 604-0052, Japan)

Admission: Free

Exhibited games: ASTRO SURVIVOR, Mezase! Kung Fu Master, GOLD RUSH, Rush Boxing, DEAD or ALIVE, MONSTER REVENGE, Yusha Command, Time is Money, JIGOKU RENPATSU

Official Web: https://gamekaramanabu-ten.com

Official X: https://x.com/gamekaramanabu

Official Instagram: https://www.instagram.com/gamekaramanabu

Special Event

In conjunction with the Kyoto exhibition, Masaaki Hiromura, director of GOOD DESIGN Marunouchi and juror of the publicly solicited exhibition, and Kenji Fujii, creative director of this exhibition, will hold a talk and a design workshop by Hiroki Nagayama, art director of this exhibition. We look forward to seeing you there.

<Talk> Saturday, December 14, 13:00-14:30

Speakers

Masaaki Hiromura (Director, GOOD DESIGN Marunouchi / Juror, publicly solicited exhibitions)

Graphic Designer

Established Hiromura Design Office in 1988. He has been involved in CI, VI planning, and signage design for art museums, commercial and educational facilities, etc., with a focus on graphic design.

Masaaki Hiromura (Director of GOOD DESIGN Marunouchi / Juror for the publicly solicited exhibition)

Kenji Fujii (Planning/Creative Director of this exhibition)

Creative Director / Designer

CDO/Director of Taki Corporation. He has been engaged in a wide range of advertising design. In recent years, he has been providing design consulting services based on UX.

Kenji Fujii (Planning/Creative Director)

Venue: Horikawa Oike Gallery

How to participate: No reservation required, free of charge (Please come directly to the venue.)

＜Workshop＞ December 15 (Sun.)

The basics of design that can be learned from 3rd grade elementary school students with an enpitsu and paper.

This workshop incorporates the three processes of design thinking and training to cultivate a sense of design. Let's experience the basics of design together.

Instructor: Kenji Fujii

○ Target: 3rd grade elementary school students and up

○Date: December 15 (Sun.) 11:00-12:30

○Venue: Horikawa Oike Gallery

Capacity: 20 people *Participation by children and their siblings, parents, etc. is permitted.

No reservation is required.

Designer Experience: "Let's design the one and only stone in the universe!

Participants will think of a design motif with a loved one in mind, and then use it as a hint to actually draw a picture on the stone to complete the work of art.

Lecturer: Hiroki Nagayama (Art Director of this exhibition)

Art director. He is a member of Taki Corporation.

Born in 1980. Born in Takasaki City, Gunma Prefecture. Active in a wide range of fields including graphic design, digital design, movie design, event planning and production, and product design.

Daiki Nagayama (Art Director of this exhibition)

○Target: Parents and children (elementary school students)

○Date: December 15 (Sun.) 13:30-15:00

○Venue: Horikawa Oike Gallery

Capacity: 10 pairs of children and their siblings, parents or guardians, etc.

No reservation is required.

The program will include 8 new original games.

Learning about "growth" -- "Aim for it! Kung Fu Master

A side-scrolling action game about learning to "grow up. Through the training of a young man who aspires to become a kung fu master, you will experience your own growth through repeated failures and successes. Can you become a master?

Aim for it! Kung Fu Master

Learning about "victory" -- "Bargaining Boxing

This is a competitive card game about learning to "win". You become a boxer and aim to become a champion by making full use of four types of punches. The key to winning is to read your opponent's mind and make the best punches.

Rush Boxing

Learning about "friends" -- "MONSTER REVENGE

An adventure game about learning about one's friends. You become a little crab who is bent on taking revenge on Oozaru for his mother's murder! Win or lose depending on the combination of friends you choose.

MONSTER REVENGE

Learning about Difficulty -- ASTRO SURVIVOR

ASTRO SURVIVOR is a platform action game that focuses on learning about "difficult" situations. The main character wanders around in a dark ship to escape from a rocket that crashed on a certain planet. Find a breakthrough and reach the goal!

ASTRO SURVIVOR

Learning about "money" -- "GOLD RUSH

Vertical scrolling shooter with the theme of learning about money. The setting is the 1850s, the era of the western frontier in the United States. Buy equipment to fight against UFOs that have attacked Texas Town, which is in the midst of a gold rush!

GOLD RUSH

Learning about "Challenge" -- "DEAD or ALIVE

An action game about learning to take on challenges. The objective is to collect more treasures in a mysterious dungeon and return alive. Will you be able to get everything you want?

DEAD or ALIVE

Learning about "Time" -- "Time is Money, Hell Strikes Again"

This is a continuous-fire measuring game on the theme of the importance of time. One day, "Kanenari-kun," who loves to skip work, is brought to hell! In order to return to the human world, he must hit the button repeatedly within the given time!

Time is money, and you must hit the hell button repeatedly!

Learning about "how to think" -- "The Brave Command: Your Choice Becomes a Legend"

An RPG-style adventure game about learning how to think. The scene is the final battle between the heroes and the Demon King! But is it only right to draw your sword? The outcome depends on what choice you make and how you fight!

The brave man's command That choice will become a legend!

Questionnaire Survey

Survey Results

＜Image of the case

Case (Reference image)

Message

We may have experienced life through games.

We may have experienced life through games.

We may have experienced life through games.

I think we may have been experiencing life through games.

On our smartphones, in game arcades, at home,

It is unthinkable that games do not exist as a part of our lives.

games that we can't think of.

Action, shooting, puzzle, RPG, etc,

Everyone has their own favorite game or a game that has influenced their life,

We all probably have at least one such game that is a favorite of ours or that has influenced our lives.

These games are designed in a variety of ways.

Characters, backgrounds, control screens, packaging, sound, and so on,

The design of the characters, backgrounds, control screens, packaging, sounds, and other aspects of the game are of course important,

In fact, the "experience" of playing a game is also designed.

This is called UX (user experience) design.

When you play a game, you may feel happy, sad, or frustrated,

Have you ever felt happy, sad, or frustrated when playing a game?

Maybe it's the UX design that makes you play your favorite game over and over again....

It might be because of UX design.

This exhibition is the first game design exhibition that takes a look at games from such a UX design perspective,

This exhibition is the first game design exhibition to take a look at games from such a UX design perspective.

Whether you love games or not,

Let's learn something important in life from games!

＞ From the beginning

　 From the beginning

What is the GOOD DESIGN Marunouchi public exhibition?

GOOD DESIGN Marunouchi is a communication platform connecting design, society, and people, established in Marunouchi, Chiyoda-ku, Tokyo in 2015 and organized and managed by the Japan Institute of Design Promotion. Since fiscal year 2021, we have been soliciting applications from the public for exhibition projects. Since fiscal year 2021, we have been accepting applications for exhibition projects that offer creative insights into the expanding role of "design" as a means to solve various issues and discover new themes in an increasingly complex society. This year, the "Learning the Important Things in Life from Games" exhibition was selected from among a record number of 27 projects submitted. The exhibition was highly evaluated as a challenging project that overlaps life with games and solves problems through UX design, and as an opportunity to re-evaluate video games as "design".

GOOD DESIGN Marunouchi Exhibition Structure (reference)

A: What are the 8 life lessons we can learn from games?

B: What is UX design designed into games?

C: 8 original games for this event where life lessons can be learned

D：Survey of important life lessons learned from games Report

E：Game design interviews with game designers and UX designers

F：Vote for My Favourite Game in Your Life

GOOD DESIGN Marunouchi exhibition view (reference) 1

GOOD DESIGN Marunouchi exhibition view (reference) 2

Event Summary

Title: Are brave men and women born from UX design? Learning the Important Things in Life from Games in KYOTO

Dates: December 13 (Fri.) - December 26 (Thu.), 2024, 11:00 - 19:00 *Closed on Mondays

Admission: Free

Venue: Horikawa Oike Gallery (238-1, Oyurikoji-cho, Oike-oshi, Aburakoji-dori, Nakagyo-ku, Kyoto, 604-0052, Japan)

Official Web: https://gamekaramanabu-ten.com

Official X: https://x.com/gamekaramanabu

Official Instagram: https://www.instagram.com/gamekaramanabu

Planning and Production: Kenji Fujii (Creative Director), Ken Uchiyama (Producer)

Organizer: Taki Corporation

Cooperation: Japan Institute of Design Promotion

*This project is implemented by Kyoto City Board of Education as "Former Aqua Space Trial Sounding Project in Horikawa Oike Gallery Building".

Taki Corporation IDEAL]

Digital technology has become widespread and commonplace today. Most companies, products, and services can no longer deliver all of their value by separating their contact with the digital world. That is why we must now talk about the interface (UI) that connects a company and its customers, and the experience (UX) that is gained from that interface. At IDEAL, we design customer experiences from both digital and real-world perspectives to help companies improve and grow their DX, products, and services.

Company name: Taki Corporation

Representative: Juichi Takizawa, President and Representative Director

Location: Tsukiji Hamarikyu Building, 5-3-3 Tsukiji, Chuo-ku, Tokyo

Business description: Planning, design, and production of advertisements, SP tools, websites, corporate and product branding, CI/VI, UI/UX development, and other overall communications

URL: https://www.taki.co.jp/