Umeshu (plum wine) competition from all over Japan Goyo-an's Genshu Umeshu won the Gold Prize in the White Liquor Category! Shoya Zenpachi won a silver award in the brandy blend category! Tasting event held at directly-managed stores

Higashi Noen Co. (Minabe-cho, Hidaka-gun, Wakayama Prefecture; President: Yoshiaki Azuma), which sells pickled plums made from Nanko-Ume plums in Wakayama Prefecture, won a gold award in the white liquor category and a silver award in the brandy blend category at the Plum Wine Competition held at the National Plum Wine Festival in Kyoto 2024 at Kitano Tenmangu Shrine, which brings together plum wine from across Japan. To commemorate the awards, we held a special event to celebrate.

To commemorate the award, a tasting event will be held on Monday, November 25, 2024, so that more people can enjoy the award-winning plum wine.

Original Sake

Shoya Zenpachi

■About the award-winning plum wine tasting event in commemoration of the award-winning Harazake Shoya Zenpachi

Godai-an will hold a tasting event of award-winning plum wine from Monday, November 25, 2024. We hope you will try our carefully selected plum wine. The event will also be held simultaneously at the following four stores: Godai-an, Tokyo Ginza and Godai-an, Osaka Tenma Tenjin and Godai-an, Kintetsu Department Store Wakayama Store and Godai-an Main Store. It will also be available for purchase at the actual stores.

Outline of "Umeshu Tasting Event

<Overview

From Monday, November 25 to Friday, December 6

<Store locations and hours

(1) Godai-an GINZA

Seiwa Silver Building 1F, 8-2-10 Ginza, Chuo-ku, Tokyo

Regular business hours: Monday-Friday 11:00-22:00 / Saturday 11:00-18:00

Regular closing days: Sundays and national holidays

(2)Tenma Tenjin Godai-an

1-17-6 Tenjinbashi, Kita-ku, Osaka City

Regular daily hours : 10:00-18:00

Regular holiday : Sunday

(3)Godai-an Wakayama branch in Kintetsu Department Store

B1F Goyo-an, 5-18 Tomodacho, Wakayama-shi, Wakayama

Regular business hours : 10:00-19:00

Closed: Same as Kintetsu Department Store Wakayama Store holidays

(4)Godai-an Main Store

836-1 Higashi-Honjo, Minabe-cho, Hidaka-gun, Wakayama

Regular business hours : 9:00-17:00

Closed on Sundays, national holidays, and irregular Saturdays

Access: https://www.godaiume.co.jp/user_data/store

<Precautions when visiting the restaurant

Alcoholic beverages are only available to those who have turned 20 years old.

Alcoholic beverages will not be sold to those under 20 years of age.

Drinking alcohol during pregnancy or lactation may affect the development of the fetus or infant.

What is Godai-an Unpasteurized Sake?

GODAIAN's sake is made by carefully selecting ripe Kishu Nanko plums from our own farms and preparing them with glacial sugar, granulated sugar, etc. We use ripe Nanko plums to make our sake. The use of fully ripened Nanko plums produces a fragrant and mellow plum wine.

The blend with the time-honored, heavy old sake creates the aromatic, fruity, full-bodied, and mildly deep "Godai-an Genshu".

Recommendations for drinking

The best way to drink it is on the rocks, where you can enjoy its fruity aroma and rich flavor.

Pour half of the sake into a glass filled with ice, slowly pour in soda water, and stir gently to finish. Since soda water tends to lose its flavor when the temperature is high, we recommend pouring in the following order: ice, plum liqueur, soda water.

In cold winters, drink with hot water. Pour the hot water first and the sake later. Pouring afterward allows the steam to enhance the aroma and flavor.

What is Shoya Zenpachi?

Kishu Nanko plums harvested at our own farm are carefully soaked in French brandy blended in Japan. The result is a mild, full-bodied, mouth-watering plum wine with a fruity aroma characteristic of brandy. Stored unopened for the desired length of time, it will mature and enhance the mellow aroma, allowing you to enjoy a mellow and rich plum wine.

The product name "Zenpachi Shoya" is derived from Zenpachi X, the founder of the Azuma family.

Zenpachi spent 19 years completing the development of the Habegawa area (in Minabe-cho) by order of the Tanabe Clan of Kishu, and also devoted himself to the production of plums.

The present Azuma Farm was established by Zenichi, the second son of Zen'emon XI, and is now in its sixth generation.

Zenshichi, the first generation of the present Higashi family, was granted a surname belt by the Kishu Tokugawa family in Kyoho 8, and has served as a village headman for generations since then, which led to the adoption of "Shoya" in the product name.

Product Lineup

Online store URL: https://www.godaiume.co.jp/

＜Goyo-an Original Sake

Nanko plums from Kishu are used. It is made from Nanko plums grown in Kishu, and is soaked with the fruity aroma of fully ripened plums and stored quietly for a long time.

Regular price: 1,320 yen (tax included) for 300ml

URL : https://www.godaiume.co.jp/products/detail/37

Regular price: 720ml 2,750 yen (tax included)

URL ： https://www.godaiume.co.jp/products/detail/247

＜Shoya Zenpachi

This plum wine has a fruity aroma unique to brandy and a mild, full-bodied flavor that is pleasant to the palate.

Regular price: 720ml 4,400 yen (tax included)

URL : https://www.godaiume.co.jp/products/detail/267

In a glass with original sake

*Picture is for illustrative purposes only.

Special Offer: *Winter Campaign is currently being held at the official online store. If you register as a member, you will receive 500 points that can be used immediately for further savings! During the campaign, you can win one of Godai-an's popular products from your purchases!

We also have a selection of Umeshu (plum wine), so please take a look and give it a try.

What is Kishu Nanko-Ume?

Kishu Nanko-Ume is said to be one of the most expensive plums in Japan.

Wakayama Prefecture is the largest producer of ume in Japan, and the amount of ume harvested per area of ume cultivated is more than twice the national average. Wakayama Prefecture is located in the southern part of Japan and is mountainous and rather barren, but ume trees grow in soil with good drainage and is famous for its mild climate and long hours of sunshine with the Kuroshio Current flowing through the area.

Nanko-ume was born in Minabe-cho, located in the central part of Wakayama Prefecture, which is mostly gently hilly, in the 1950s. Kishu Nanko-Ume, a high-grade pickled plum that can be harvested in this Minabe-cho, is a superior variety characterized by its fruity, fragrant, thick pulp, rich in organic acids such as citric acid, and softness, because it is harvested after the fully ripe plum fruits have naturally fallen.

Fully ripe Nanko ume

■ Azuma Noen begins producing ume wine with a special focus

In 2016, Azuma Noen acquired a production license and began in-house production out of a strong desire to make delicious ume wine that we can proudly deliver to our customers.

We are particularly particular about Nanko-ume as the raw material for our plum wine. Instead of the green plums commonly used, we choose fully ripened plums with a rich aroma, and we have been fascinated by their soft taste since the development stage. Because fully ripened plums are soft, they are carefully selected by hand and used for pickling.

Furthermore, we are very particular about the sugar used for pickling, and use glacial sugar and granulated sugar instead of any liquid sugar. This allows the extracts of the plums to be extracted slowly over a long period of time, resulting in a richly flavored plum wine.

Pickling is done in June during the plum season, and the plums are pulled up before winter. The plums are then matured in tanks for at least one and a half years to deepen the flavor. After about two years of pickling, we deliver our products to our customers with increased sweetness and flavor.

Azuma Noen's ume wine is a product of our careful and painstaking efforts. We hope you will enjoy it.

About Goyo-an

Established in 1834 (Tempo 5). Our company has been dedicated to ume production for generations in Kishu Minabe, the largest ume production area in Japan. Zenpachi Azuma, the 10th generation of the Azuma family, who has been a village headman for generations, became the founder of the company, and Zenemon Zemon, the first generation of ume growers, became an independent branch of the family in 1834.

Company Profile

Company name: Azuma Noen Co.

Representative: Yoshiaki Higashi, President and Representative Director

Location: 836-1, Higashi-Honjo, Minabe-cho, Hidaka-gun, Wakayama 645-0021, Japan

Establishment ： 1834 Reorganized as a joint-stock company in May 1987

Business : Production and sales of pickled plums and plum wine

Capital ： 10 million yen

URL ： https://www.godaiume.co.jp/

For customer inquiries regarding this matter, please contact

Harazake Umeshu and Shoya Zenpachi Customer Service Center

TEL ： 0120-12-5310

Inquiry form ： https://www.godaiume.co.jp/contact

Inquiry e-mail: info@godaiume.co.jp