Apparel brand "MILK" collaborates with Hello Kitty! Pop-up store to open at MILK's main store in Harajuku on 11/22

Milk Co. (Location: Shibuya-ku, Tokyo; Representative: Shingo Yasuda), which plans, manufactures, and sells men's and women's fashion apparel, will sell collaboration items with the popular character "Hello Kitty" from Sanrio Co. (Location: Tokyo, Japan) will be available at MILK's Harajuku main pop-up store from 11:00 a.m. on November 22, 2024.

Sweatshirt 18,150 yen / Barrette 7,150 yen / Ring 8,250 yen (all incl. tax)

The latest collaboration with HELLO KITTY, celebrating its 50th anniversary!

Hello Kitty celebrates its 50th anniversary in 2024. The latest collaboration with MILK, which has close ties with the designer in charge, Hiroko Yamaguchi, features an original print pattern with Hello Kitty ribbons on the main items.

Left) Dress: 39,600 yen / Barrette: 7,150 yen Right) Left: Shirt: 26,180 yen / Beret: 12,100 yen Right: Blouse: 27,830 yen / Beret: 12,100 yen (all incl. tax)

A girly dress and blouse typical of MILK and a shirt for unisex wear are released!

■A wide range of lineup including graphic cut-and-sew and mascot charms

MILK's popular items will also be available in petite bags with ribbon charms, rings, necklaces, and other small items with acrylic ribbon motifs.

Left) Long T: 7,920 yen / Barrette: 7,150 yen / Bag: 15,400 yen Right) Sweatshirt: 18,150 yen / Barrette: 7,150 yen / Socks: 3,850 yen (all incl. tax)

The lineup also includes a total of 22 other items ranging from apparel to accessories and sweets, including cut-and-sewns with Hello Kitty graphics for both men and women, mascot charms featuring Hello Kitty and Dear Daniel, original cookie tins and lollipop candies.

Left) Mascot charm: 16,500 yen / Socks: 3,850 yen Right) Embroidered collar top: 19,250 yen / Cookie tin: 5,400 yen (all incl. tax)

Left)Ear hat 9,240 yen / Earrings 8,250 yen / Ring 8,250 yen Right)Hoodie 16,500 yen (all incl. tax)

Limited edition available at the pop-up store at MILK's main store in Harajuku, Tokyo.

The collaboration products will be on sale for 11 days from November 22 (Fri.) to December 2 (Mon.), 2024, at the pop-up store at MILK's main store in Harajuku, Tokyo.

Some products will also be available for order at MILK's official online store from late November.

MILK OFFICIAL ONLINE SHOP: https://shop.milk-inc.com/

The look images are now available on MILK's official website.

https://milk-web.net/collection/hello-kitty-collection/

For more information about the items and the pop-up store in Harajuku, please check our SNS.

MILK OFFICIAL X( @milk__official_ https://x.com/milk__official_ ),

OFFICIAL INSTAGRAM( @milk__official_ https://www.instagram.com/milk__official_ ),

Harajuku main store INSTAGRAM( @milkharajuku https://www.instagram.com/milkharajuku/ )

Outline of the event

Event name: HELLO KITTY × MILK POP-UP SHOP

Store ：MILK Harajuku Main Store

Date ： November 22 (Fri.) - December 2 (Mon.), 2024 11:00 - 20:00

Venue ：MILK Harajuku Main Store (KY Building 1F, 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001)

Online order-taking event:

MILK OFFICIAL ONLINE SHOP( https://shop.milk-inc.com/ )

Date & Time: Scheduled for late November, 2024

Sponsor : MILK Co.

Official website: https://milk-web.net/

Company Profile

Company Name ： Milk Co.

Representative ： Representative Director, Shingo Yasuda

Location ： 6-29-3 Jingumae, Shibuya-ku, Tokyo 150-0001

Establishment ： April 1970

Business description: Planning, manufacturing and sales of women's and men's fashion apparel

　　　　　 and sales of women's and men's fashion clothing MILK MILKBOY LAND

URL: https://milk-web.net/about-milk/

For inquiries from customers regarding this matter, please contact

Milk, Inc.

TEL ： 03-3407-9192

Inquiry form: https://milk-web.net/contact/