<Disseminating the charms of Northern Europe>. Cruise-ism, Finnair, Norwegian National Tourist Board, and Hurtigruten.

CRUISE Ism (Koto-ku, Tokyo; Chairman: Kengo Kuno), a general incorporated association that operates CRUISE Ism, a cruise-specific travel media with over 5 million total followers of influencers and creators, held a tie-up event on September 27, 2024 at the Norwegian Ambassador's residence in collaboration with Finnair, Norwegian National Tourist Office, (Koto-ku, Tokyo; Chairman: Kengo Hisano), together with Finnair, Norwegian National Tourist Board, and Hurtigruten, held a tie-up event at the official residence of the Norwegian Ambassador to Japan on September 27, 2024.

Norwegian Ambassador's speech

Cruiseism's first multi-company tie-up event at the Norwegian Ambassador's residence

Ten influencers belonging to Cruise-ism (total number of followers: over 1.6 million) were invited to this event, with the aim of experiencing and communicating the charms of Northern Europe. The event was attended by Ambassador Christine Iglum of the Norwegian Embassy to Japan and Sakari Rom, Head of Finnair Japan, and was a great success.

In the first half of the event, the Norwegian National Tourist Board gave a presentation on Norway's attractions and tourist resources, Hurtigruten gave a presentation on the appeal of Norwegian "Northern Lights and Fjords Cruises," and Finnair gave a presentation on its concept and appeal as an airline.

In the second half, the influencers were divided into three groups for a workshop on the theme of travel to Norway and Scandinavia with Finnair. The participants brainstormed about a reproducible plan for a Norway/Northern Europe destination utilizing Finnair, and all participants presented their concepts.

At the reception, the participants were treated to a special menu featuring seasonal Norwegian salmon and mackerel, and they also deepened their friendship with each other.

Speech by Finnair Japan

Group photo

Norwegian cuisine

Background and Purpose of the Event

With the growing popularity of cruise travel, Norway is attracting attention as an attractive tourist destination where visitors can experience the magnificent nature, including fjords, and Scandinavian culture. We hope to further promote its attractions and increase the number of travelers from Japan.

Finnair is also faced with the challenge of flight restrictions in Russian airspace, which requires it to approach new customer segments.

This event aims to stimulate new travel demand by utilizing Cruise-ism's network of influencers to spread the word about Norway's attractions and Finnair's convenience.

■Aims of the project and expectations of the influencers

In recent years, demand for travel has shifted from traditional package tours to individual travel, and more emphasis is being placed on personal values and experiential travel in selecting travel destinations and travel plans.

In this event, influencers will actually experience the attractions of Scandinavia and communicate their unique perspectives on the country, which we hope will inspire more travelers to "want to visit there too" and be moved by the "wonder of Scandinavian culture and nature" and motivate them to travel to Scandinavia with Finnair. We hope this will motivate more travelers to travel to the Nordic countries with Finnair.

Finnair's convenience (smooth access via Helsinki, comfortable in-flight service, Scandinavian design, environmental friendliness, etc.), Norway's diverse attractions (magnificent nature, fjords, Northern Lights, gourmet food, cultural experiences, etc.), and Hurtigruten's extensive and spectacular cruise trips (nature experience, The goal is to create new demand for travel by effectively promoting Hurtigruten's spectacular cruise trips (nature experiences, lifestyle, locally produced and locally consumed foods, etc.).

Planned initiatives and goals

The participating influencers will use the information they gained from the event to communicate the appeal of Scandinavia through their own social networking services.

Cruise-ism's official Instagram: https://www.instagram.com/cruise_ism/

Plan Example

A journey to deepen your appreciation of art, culture, design, and world heritage sites.

A trip to the Lofoten Islands, Norway's most beautiful village, for a retreat with spectacular views.

A luxury travel plan to relearn Scandinavian architecture and interior design.

A tour of the Northern Lights and fjords, a free-spirited trip to Scandinavia.

A tour for beginners! Light adventure for everyone! ～Fjords, Aurora Borealis, Culture, and more....

The most beautiful solo trip in the world (Bullet Aurora Cruise or Norway, Finland & Estonia Plan)

Finnair's Northern Europe Healing Travel for Adult Women - Northern Europe in Winter

A slow trip to Scandinavia in search of my happiness

A beautiful and too delicious trip of a life time to thoroughly enjoy food from the flight while relaxing and savoring the spectacular scenery as a hole-in-the-wall trip for adults.

First time in Scandinavia! A journey through nature and history

Cruise-ism will continue to contribute to the revitalization of the cruise industry as a whole by strengthening cooperation with airlines and promoting the appeal of cruise travel.

■Outline of the corporation

General Incorporated Association Cruise-ism

Location ： 1-9 Shinonome, Koto-ku, Tokyo

Chairman of the Board of Directors : Kengo Kuno

Establishment : April 3, 2023

Activities: Information dissemination through a cruise travel blog and PR activities at cruise ports of call

URL ： https://cruise-ism.com/

For inquiries from customers regarding this matter, please contact

General Incorporated Association Cruise-ism

Contact: Kuno

Phone: 090-9159-8909

E-mail : info@cruise-ism.com

Reference information

Finnair ： http://www.finnair.co.jp

Norwegian National Tourist Board ： https://www.visitnorway.com/

Hurtigruten ： https://www.hurtigruten.jp/

Cruiseism ： https://cruise-ism.com/