With just over a month to go until the year-end holidays, results of a survey on travel luggage 24% of respondents answered that their ideal amount of luggage is not achieved.

Marvin Trading Co. (Head office: Owari-Asahi City, Aichi Prefecture; President: Kunitoshi Momota), which sells a "clothes drying balloon" that reduces the amount of clothes you need to change, conducted an awareness survey on travel luggage about a month before the major year-end and New Year holidays. As a result, the following interesting facts emerged.

Ideal and reality of luggage volume

≪An awareness survey on luggage and packing for overseas travel and business trips≫.

■Survey Results Summary

(1) The number one factor determining the amount of luggage is the number of pieces of clothing

(2) The ideal amount of luggage is split between "only carry-on luggage" (44%) and "one checked bag plus carry-on luggage" (53%)

(3) In reality, 24% of respondents said they have "checked baggage" that does not fit into the ideal amount

(4) 65.0% of respondents cited concerns about "clothing-related" baggage as a reason for not having the ideal amount of baggage.

(5) The most common ways to reduce the amount of baggage were "carefully selecting items by making a list," "using storage goods," and "doing laundry," in that order.

Survey Summary

Organization ： Marvin Trade Corporation (Cooperated by CrowdWorks)

Period ： October 7-10 and November 6, 2024

Target ： Men and women in their 18s to 60s nationwide (298 women, 202 men)

Survey Method ： Attitude survey via Internet

CrowdWorks URL: https://crowdworks.jp

Number of persons surveyed: 500

Sampling Method ： Random sampling from Internet survey personnel

(1) Respondent trends

Respondent Attributes

More than 60% of both men and women travel for the purpose of travel. 8% of men travel on business and 32% on both. About 90% of women travel. Generational trends were mainly middle-aged for both men and women, followed by young adults and seniors. Women tended to be younger.

(2) Factors Determining the Amount of Luggage

Factors Determining the Amount of Luggage

What factors do you consider important in determining the amount of luggage for your trip?" (multiple answers allowed, up to three), 68.8% of respondents answered that the "number of pieces of clothing" was important. This was followed by "lightness/nimbleness" at 58.2% and "careful preparation" at 47.6%.

The number of clothing items and careful preparation, which are factors that increase the amount of luggage, were contradicted by the lightness and nimbleness of the luggage, revealing a trend of hesitation when deciding the amount of luggage to pack.

(3) Difference between ideal and reality

The reality of ideal and actual luggage volume

The question was asked, "What is your ideal amount of luggage versus the reality?" (optional), 44% of respondents answered that they would like to pack their ideal amount of luggage in the cabin, while 20% answered that they would like to pack in the cabin in reality, revealing that 24% of respondents are traveling with a larger amount of luggage than ideal.

(4) "Clothing-related causes" ranked first to fourth among the reasons for not being able to pack the ideal amount of luggage

Reasons for not achieving the ideal amount of luggage

What are the reasons why you cannot achieve your ideal amount of luggage?" (multiple answers allowed, up to three), the most common reason was "Bringing spares (including clothing)" followed by "Too much clothing" and other reasons closely related to clothing, which accounted for 65.0% of the total of 821 out of 1263 responses.

(5) How to reduce luggage: "Careful selection of luggage" and "Storage goods

Solution

What do you think is necessary to achieve your ideal amount of luggage? (multiple answers allowed, up to three), "carefully selecting your belongings by making a list in advance" and "using storage items such as compression bags" were tied for first place. The fifth most common answer was "doing laundry" in order to reduce the amount of clothing itself.

■ Summary

The characteristics observed among the generations were that younger male respondents tended to be relatively less concerned about their luggage and to have less luggage. In contrast, younger female respondents tend to have a lot of belongings and to make efforts to reduce the amount of luggage. The middle-aged group, which is the most numerous among both men and women, is highly concerned about their luggage and tends to make efforts to reduce the amount of luggage they carry. Even after the senior age group, there is a tendency for their luggage to increase due to age-related factors, but efforts to reduce it are also seen among them.

≪Travel light as advocated by "KOTSUKAN AERODUCT" - Reduce clothes by drying them in as little as 10 minutes≫.

We are convinced that this ranking would rise if respondents who answered "do laundry" were in an environment where they could reliably dry their clothes in a shorter time. Despite its compact size (B5 size, 165g), the Kotsukan Aeroduct is a "clothes drying balloon" that can dry Y-shirts, socks, underwear, and handkerchiefs simultaneously in a hotel room using a hair dryer in 10 minutes. The number of changes of clothes itself can be reduced, so the amount of luggage can be definitely reduced. The weight reduction of each person's baggage also reduces the weight of the onboard equipment, thus contributing to the decarbonization of aviation.

Kotsukan Aeroduct

Travel in a more environmentally friendly way by reducing time, money, and stress.

Portable clothes drying balloon that reduces the number of changes of clothes Product Outline

Product name ：Kotsukan Aeroduct THE Long

Weight ：165g

Size ：Compact size that can be stored in a B5 pouch

Sales Method ：Amazon

　　　　 https://www.amazon.co.jp/dp/B0BGDRCG9B

　　　　　In-house EC site

　　　　 https://marvin.co.jp/product/index.html

Capable of drying multiple garments in as little as 10 minutes using a hair dryer or futon dryer in a hotel or home. Has a wrinkle-removing effect.

≪About Marvin Trading Co.

Established in 1959 as an export trading company of western tableware and tiles.

Through many difficult environmental changes such as oil shocks, yen appreciation, and the Lehman Shock, the company has changed to its current business model of wholesale of general merchandise and daily necessities. Currently, we are focusing on direct sales of our own original products, which are greatly affected by the record-breaking depreciation of the yen, soaring raw material prices, and rising transportation costs.

■Company Profile

Company name: Marvin Trading Co.

Location: 6113-3 Mitsuike, Shiroyamacho, Owari-Asahi, Aichi, Japan

Representative: Kunitoshi Momota, President

Establishment: February 1959

URL ： https://marvin.co.jp

Business description: Import and domestic wholesale of interior goods, daily necessities, interior materials, etc.