BillionaireBoysClub WATERMELONHEAD EXCLUSIVE COLLECTION launched

WATERMELONHEAD will resell BILLIONAIREBOYSCLUB's WATERMELONHEAD exclusive products at its Daikanyama store and ONLINESTORE from November 8, 2024 (Friday).

The design utilizes WATERMELONHEAD's unique coloring and BillionaireBoysClub's fusion of street and luxury styles. The front left chest features BillionaireBoysClub's iconic HELMET logo printed in monotone colors, while the back features BillionaireBoysClub's brand logo printed in WATERMELONHEAD's brand color, green. Both long and short sleeves are available in white/black.

Product name: WATERMELONHEAD EXCLUSIVE COTTON S/S T-SHIRT

Retail price: 8,800 yen (tax included)

Color: WHITE/BLACK

Product name: WATERMELONHEAD EXCLUSIVE COTTON S/S T-SHIRT

Retail price: 9,900 yen (tax included)

Color: WHITE/BLACK

Release date: Friday, November 8, 2024

Available at: WATERMELONHEAD Daikanyama store

1-A Southern Daikanyama, 20-9 Daikanyamacho, Shibuya-ku, Tokyo 150-0034, Japan

tel 070-9001-7270

WATERMELONHEAD ONLINE STORE

https://www.wmhead.com

WATERMELONHEAD "Styling from the feet up, proposing lifestyles" is the concept behind the store brand. The brand creates new value through goods and services by adopting the flat design motif of the epidermis pattern of watermelon, a globally recognized and natural impression of plants, as its brand icon and using it in its products and spaces.BillionaireBoysClub by Pharrell William Founded by Pharrell William, Billionaire Boys Club is a globally recognized apparel brand whose style, a fusion of street and luxury, has influenced fashion, music, design, and culture. The brand philosophy is not based on the economic significance of the brand name itself, but rather on originality and self-expression, which is encapsulated in the brand statement, "Wealth is not in the pocket, but in the heart and intellect.