Asadaame, "Asadaame Toui" designed by Akadama Ringo x Snake, the Chinese zodiac sign for 2025 　Limited quantity cans for the winter season available from November 1 (Fri.)

 Asadaame Co., LTD. (Location: Chiyoda-ku, Tokyo; President: Takashi Tamaki) will start selling a limited quantity design can of the designated quasi-drug "Asadaame Toui R (red apple)", "Asadaame Toui R Limited Edition 2025", on November 1, 2024 (Friday).

URL for product details: https://www.asadaame.co.jp/quasi/toui2025.html

Asadaame Toui R Limited Edition 2025_1

Background of Development

Kokei Asadaame, familiar with the catchphrase "Asadaame for cough, cold and throat," has been a long-selling product loved by people of all ages since its launch in 1887 as a syrup-type product. It is an OTC drug (designated Class 2 drug) classified as a cough suppressant and expectorant.

Asadaame, which has been manufacturing products in the spirit of "good medicine but sweet to the taste" since its establishment, launched "Asadaame Toui" in September 2020 as a product to easily treat the voice and throat, focusing on traditional sugar-coated technology, formulas containing herbal medicines, and ease of administration. The product is designed by Yusuke Nakamura, an illustrator, and is available for sale in Japan.

The retro-modern can design and beautiful sugar coating, featuring illustrator Yusuke Nakamura, became the talk of the town on social networking sites, and in November 2021, "Asadaame Toui R Limited Edition 2022" was released in a newly-drawn can with a limited quantity design. Since then, the limited edition cans with designs based on the twelve signs of the Chinese zodiac have been very popular every year.

This year, we are releasing "Asadaame Toui R Limited Edition 2025" featuring "Red Apple" and "Snake, the Chinese zodiac sign for the year 2025".

Product Features

The traditional sugar-coated technology makes the product aesthetically pleasing and easy to take.

In addition to herbal medicine (kikyo), it contains antiseptic and anti-inflammatory ingredients. In addition to herbal medicine (kikyo), it also contains antiseptic and anti-inflammatory ingredients.

The limited-quantity package was designed by Yusuke Nakamura.

■Product Details

Trade name: Asadaame Toui R (red apple)

Classification ：Designated quasi-drug

Content ：30 tablets

Suggested Retail Price ： 600 yen (660 yen including tax)

Ingredients/amount (12 tablets): Cetylpyridinium chloride hydrate ... 6mg

　　　　　　　　　　(Sterilizes and disinfects the oral cavity and removes halitosis.)

　　　　　　　　　　Dipotassium glycyrrhizinate ...15mg

　　　　　　　　　　(Reduces inflammation of the throat.)

　　　　　　　　　　Kikyo (ginkgo biloba) extract ...1200mg

　　　　　　　　　　(Suppresses inflammation of the throat.)

Indications: To relieve hoarse voice, sore throat, discomfort in the throat, swelling of the throat, and throat discomfort due to inflammation of the throat.

　　　　　　　　　　Sterilization and disinfection of the oral cavity, removal of bad breath

Dosage and Administration ：Adults (15 years and older) and children 5 years and older: 2 tablets once, 3 to 6 times a day.

　　　　　　　　　　Dissolve slowly by putting up to 2 tablets in the mouth at a time without biting.

　　　　　　　　　　Allow at least 2 hours between doses.

Manufactured and distributed by: Asadaame Co., Ltd.

Launch date: November 1, 2024 (Friday)

Profile of Yusuke Nakamura

Yusuke Nakamura

Born in Hyogo Prefecture in 1978, Yusuke Nakamura is an illustrator and graduate of the Department of Design at Osaka University of Arts. He has illustrated CD jackets for ASIAN KUNG-FU GENERATION and Sada Masashi, as well as numerous book covers for "Nazotoki ha dinner no atode," "Yoru wa mizikashi arukeyo otome," music textbooks, and many others. His art books "Blue" and "NOW" have sold 130,000 copies.

Comment from Yusuke Nakamura

Thanks to your support, we are celebrating the second apple year for the limited edition Asadaame Toui.

Both the regular can and the first limited edition can were dressed in clothes facing sideways, so this time we had them face forward in kimono and finished them in sparkling red like Christmas ornaments and apple candies for the New Year.

We hope you will continue to use it for a long time like the tail of a snake.

■Company Profile

Asadaame Co., Ltd.

Location: 2-6-1 Kajicho, Chiyoda-ku, Tokyo

Representative: Takashi Tamaki, President and Representative Director

Establishment : 1887 (20th year of Meiji era)

Established: 1947

Asadaame corporate site: https://www.asadaame.co.jp/