SHINKODO Premier Yamagata store selling watches and jewelry, Seiko Watch Salon (SWS), the first in Yamagata Prefecture, will start selling Seiko's finest collections from October 25th. Seiko's finest collections will be available at this store.

2024.10.21 09:30

株式会社新光堂

SHINKODO Premier Yamagata, a wristwatch and bridal jewelry specialty store (operated by SHINKODO Co., Ltd.), will establish a dedicated booth and begin handling Seiko's finest collections as SWS (Seiko Watch Salon) on October 25, 2024. The salon will focus on Seiko's four iconic lines, King Seiko, Prospex, Presage, and Astron, and will also offer a selection of world-class brands such as Grand Seiko, Breitling, and TAG Heuer.

King Seiko KSK Exclusive models for Seiko Watch Salon

Appearance of SHINKODO Premier

Main lineup of SEIKO watches

King Seiko

Originally created in the 1960s, the King Seiko is once again attracting attention for its simple yet sophisticated design and precision technology. It is ideal for business occasions and is highly appreciated by watch fans who love classic design.

■PROSPEX

Reliable in extreme environments, the Prospex line features models designed for professional divers and adventurers. Combining durability and stylish design, this line is ideal for those who enjoy the outdoors.

■PLEASURE

Pleasure" embodies traditional Japanese beauty and high technology. The models with Japanese craftsmanship, such as enamel and lacquer dials, combine visual beauty and precision mechanical movements, making them perfect for those who seek beautiful design.

Astron

The Astron was the world's first GPS solar-powered watch. With its GPS functionality that displays the exact time anywhere on the planet and its eco-friendly solar power, this model is a symbol of technological innovation. It is a true asset for business and travel.

SEIKO WATCH SALON | Seiko Watch

https://www.seikowatches.com/jp-ja/stores/special/seikowatchsalon/

List of brands we carry

SHINKODO Premier Yamagata store also carries a wide range of the world's leading brands.

Grand Seiko

Grand Seiko watches are highly acclaimed around the world and boast outstanding precision and elegant design, making their presence felt on every occasion.

Credor

Credor, a fusion of aesthetics and advanced craftsmanship, is ideal for those who seek a watch that is a special work of art. A selection of rare and valuable models are available.

■Breitling

Known for its high durability and precision, Breitling is an iconic brand of professional watchmaking, particularly associated with the aviation industry.

TAG Heuer

TAG Heuer, strongly connected to the world of sports and motor sports, pursues a fusion of innovation and technology, and attracts many fans with its dynamic designs.

Hamilton

Hamilton is a watch brand that combines Swiss precision and American style, boasting unique design and reliable quality.

■ZIN

Combining German precision engineering, Zinn offers durable timepieces that function in extreme environments. The brand features robust models for professionals.

■Bell & Ross

Inspired by aircraft instruments, Bell & Ross continues to create robust watches that combine functionality and design. It is loved by adventurers and pilots.

Through these brands, SHINKODO Premier Yamagata offers a luxurious watch experience by providing the best watch for each individual customer.

Store Information

Located in Yamagata City, Yamagata Prefecture, the SHINKODO Premier Yamagata store offers a selection of the world's leading watch brands, including Seiko, and is committed to further enhancing customer satisfaction through new initiatives as SWS.