The industry's first* surfactant-free cosmetics have been completed! Oak Cosmetics" to be released for salons on November 1.

Muse Research Institute, Inc. (Hadano City, Kanagawa Prefecture; President: Genichiro Okuyama), a developer and manufacturer of cosmetics, will launch the industry's first* surfactant-free basic cosmetics "Oak Cosmetics" for hair and beauty salons on November 1, 2024. (According to our own research).

Prior to the launch, the company will begin accepting advance reservations on its official line from October 15, 2024. To commemorate the launch, sample sets will be sold at a special price (limited to 100 units).

In addition, online product information sessions will be held on October 28 (Mon.) and 29 (Tue.), 2024, from 1:00 p.m. to 2:00 p.m. Anyone is welcome to attend, including owners of esthetic and hair salons, people interested in the products, and members of the media who wish to cover the event.

Application form is here: https://forms.gle/quiSUq1ppuEMHiJy5

Oak Cosmetics

Ten years have passed since the idea was conceived! Surfactant-free emulsification. Proven to be safe.

Surfactants are not good for the skin, but they are essential for emulsification.

This was the conventional wisdom in the cosmetics industry. However, surfactants are also a threat to skin health.

The stratum corneum, the outermost layer of the skin, serves as a barrier that protects the skin from the outside world. However, surfactants, because of their cleaning power, destroy even the necessary stratum corneum.

It has been 10 years since we began to wonder if emulsification could somehow be achieved without surfactants. We developed a new technology* and succeeded in surfactant-free emulsification. We have also proven that the emulsification is stable for long-term storage. Until now, surfactant-free cosmetics have been said to be impossible because they were supposed to be produced in factories. This new technology requires manual production and cannot be mass-produced in factories. This is the industry's first technology that was born from a small laboratory with the single-minded desire to create skincare products that address women's concerns. Patent pending

Changing the "norm! The New Normal of Beauty for Oak Cosmetics

(1)Moisturizing (not over-washing)

Conventional cleansers containing surfactants wash off even the sebum necessary for the skin. Instead of using surfactants, Oak Cosmetics has developed a new technology that focuses on removing only the makeup that needs to be removed.

(2) No penetration

Instead of using basic cosmetics to penetrate deeply into the skin with active ingredients, we aim to make the skin beautiful from the inside out. Oak Cosmetics, which disagrees that penetration of basic cosmetics is "the act of forcibly inserting active ingredients from the place where waste products are discharged," aims to provide the outermost layer of the skin with the necessary moisture and oil in good balance, without penetration.

(3)Complete from moisturizing to UV care in just two steps

Oak Cosmetics uses only two steps: cleansing and milk. Okuyama, who worked for Kanebo, Helen Curtis, and Shiseido Professional before founding his own company, has devoted his 50 years to cosmetics development.

The three principles of beauty advocated by Okuyama are: 1. moisturize (do not over-wash), 2. do not destroy the stratum corneum, and 3. UV care.

Cover the skin with a well-balanced film of moisture and oil without destroying the stratum corneum (barrier function). Since the skin is covered with a lid, it stores good-for-you ingredients taken from the diet and keeps the skin healthy and clean. In addition, the milk also contains microencapsulated UV absorbers, so the three principles of beauty are completed in just two steps.

How to use

[About the product

■Cleansing

No need for double cleansing to remove water-proof makeup. After cleansing, wipe off with a wet tissue. Since it contains ingredients of lotion and milky lotion, your skin will feel soft and smooth.

■Milk

After cleansing, it moisturizes and creates a skin barrier. Because it is surfactant-free, it keeps moisture and oil on the skin without destroying the skin barrier. In addition, it also contains microencapsulated UV absorbers, so UV care can be completed in these two steps.

*Because the UV absorber is encapsulated in microcapsules, it does not come into direct contact with the skin.

Price

Price ： Set of 12

　　　　　　　Cleansing: 39,600 yen (tax included) Milk: 39,600 yen (tax included)

　　　　　　　3,300 yen per bottle (including tax)

Capacity : 50ml

Sample price: 770 yen (including tax) for a set of cleansing (10ml) & milk (10ml),

　　　　　　　Limited to 100 units. Free shipping is available now!

*These products are for hair and esthetic salons, and are not currently available for sale to the general public.

Muse Institute Inc.: https://labo-muse.com/corp/

Oak Cosmetics ： https://purple037322.studio.site/

Oak Cosmetics official LINE ： https://line.me/R/ti/p/@611kxvzx?oat__id=3874871

For inquiries regarding OEM, please contact us at

https://labo-muse.com/contact/