New Flavor of Delicious and Easy Daily Intestinal Activity Drink La France & Apple Vinegar" will go on sale on October 28!

B-Wave Inc. (Location: Yokohama City, Kanagawa Prefecture; President: Masako Okuyama), a wholesaler of beauty products and manufacturer of beauty equipment and cosmetics for salons, will release "MISIRELTO CHO-KATSU Drink BJ-22 La France & Apple Vinegar," which enables easy intestinal activity, on October 28, 2024. Prior to the launch, the company will release a new product, "BJ-22 La France & Apple Vinegar," on October 21, 2024.

Prior to the launch, the product will be unveiled and pre-launched at BeautyWorld Japan West 2024, a beauty industry exhibition to be held at INTEX Osaka from October 21.

In addition, on Tuesday, November 19, a seminar for salons will be held at B-Wave's Yokohama headquarters in Yokohama, Kanagawa Prefecture, where the product's developer, Masako Okuyama, President and Representative Director of B-Wave Corporation, will talk about her thoughts and commitment to the product's development and teach about the importance of "gut activation". In addition, we will hold a seminar for salons to learn about the importance of "intestinal activity.

MISIRELTO CHO-KATSU Drink BJ-22 La France & Apple Vinegar 1,000ml

URL: https://www.be-wavestyle.jp/products/detail.php?product_id=209082

Wholesale site for salons (General public can purchase at their local salons)

New flavor La France & Apple Vinegar from MISIRELTO CHO-KATSU Drink BJ-22

Development Background

In today's stressful society, many people want to take care of their inner health and enhance their immunity by taking care of their own health. MISIRELTO CHO-KATSU DRINK BJ-22 La France & Apple Vinegar 1,000ml" is a product that was created based on the manager's own experiences in salon management and child rearing. The popular MISIRELTO series of gut-activating drinks, which can be used safely by the whole family regardless of age, skin type, or gender, is now available in a new flavor product.

MISIRELTO series products: 12 types

■Product Features

Delicious!

Taste that you can continue to enjoy every day. No matter how good it is for you, if it is hard to drink, you will not continue.

It is so easy to drink that men and women, young and old, take one sip and say, "It tastes good! It is so easy to drink that men and women of all ages and genders can say, "It tastes great!

The new La France & Apple Vinegar flavor, in particular, has a crisp taste with less sweetness, and is recommended for people who enjoy it with meals or are not fond of sweet foods.

*Ample amount of beneficial bacteria

More than 100 billion units of 22 types of bacteria are contained per 1g. It is said that the number of bacteria in our intestines is approximately 100 to 1,000 trillion, and there are about 1,000 types of bacteria. Moreover, each person has different types of bacteria, so we have blended a rich variety of beneficial bacteria to suit each individual.

In addition, the new product contains iron, a mineral essential for good health, and apple cider vinegar has been added to the formula to provide citric acid and a crisp, easy-to-drink taste.

Easy to continue drinking at a reasonable price

The 1-liter bottle contains 4,860 yen (tax included) of the undiluted solution, which is diluted 8 times to make a large amount of the drink. Since our intestines can easily lose their environment due to daily diet, stress, fatigue, and other factors, we wanted people to continue intestinal activities every day and over the long term, so we focused on a price that would allow people to continue to use the product.

The secret to our product's longevity is that it can be taken in a variety of ways, such as by mixing it with carbonated soda or mineral water, or pouring it directly over yogurt.

Reason for being sold exclusively at salons

This product and other products in the MISIRELTO series are sold exclusively at salons.

The reason why we insist on selling our products at salons rather than through general distribution is that we want to be close to the concerns of our customers and help them find the best way to use (or take) our products.

We listen to the concerns of our customers at the salon, check their skin and physical condition, and instruct them on how to use (or take) the product to suit their needs. We aim to create such a product and sales model.

MISIRELTO CHO-KATSU Drink BJ-22 La France & Apple Vinegar

Product Outline

Product Name ： MISIRELTO CHO-KATSU Drink BJ-22 La France & Apple Vinegar

Release Date ： October 28, 2024 (Monday)

Price ： 4,860 yen (tax included)

Content ： 1,000ml (*diluted undiluted solution: approx. 8 times)

Name ： Soft drink (for dilution)

Ingredients: Fructose glucose liquid sugar (manufactured in Japan), pear juice, apple cider vinegar,

　　　　　 デキストリン、乳酸菌混合末、植物発酵物乾燥粉末(オレンジ・

　　　　　 Kiwifruit, banana, soybeans, sesame, cashew nuts),

　　　　　 Lactose/flavoring, citric acid, ferric pyrophosphate,

　　　　　 Sweeteners (sucralose, acesulfame potassium)

Sales location: Available at salons near you.

URL : https://www.be-wavestyle.jp/products/detail.php?product_id=209082

Wholesale site for salons (General public can purchase at their local salons)

Seminar for salons

Date ： Tuesday, November 19, 2024

Time: 13:30-15:00 (tentative)

Venue: B-Wave Inc. Yokohama Head Office or remote participation via Zoom

　　　　　 After the seminar, there will be a dessert party with delicious dessert arrangements and new flavors using the intestinal drink.

　　　　　　 After the seminar, participants will be able to enjoy a tasting of delicious arranged desserts and new flavors using the Gut Katsudo Drink.

Location: BE-WAVE BLDG. 4F, 15-2 Sakae-cho, Kanagawa-ku, Yokohama, Kanagawa 221-0052, Japan

Eligibility: Salon owners or those who plan to open a salon

Participation fee: Free of charge

How to participate: Please register from the BE-WAVE Style seminars and workshops page

　　　　　 (URL below)

URL : https://www.be-wavestyle.jp/seminar/misireltospecial/

Company Profile

Company name: BE-WAVE Inc.

Representative: Masako Okuyama, President and Representative Director

Location: BE-WAVE BLDG. 4F, 15-2 Sakae-cho, Kanagawa-ku, Yokohama, Kanagawa 221-0052, Japan

Establishment ： December 11, 1990

Business activities: Management of beauty salons, esthetic salons, beauty equipment, beauty supplies, acupuncture and moxibustion clinics, and medical clinics.

　　　　　 Management of beauty salons, esthetic salons, beauty equipment, beauty supplies, acupuncture and moxibustion clinics, medical services, management of restaurants, and

　　　　　 Production and wholesale of cosmetics, sales of used beauty equipments and fixtures, and

　　　　　 Sales of used beauty equipment and supplies, planning of various events, etc.

Capital: 12 million yen

URL: https://www.be-wave.co.jp/

For inquiries from salons regarding this matter, please contact

BE-WAVE Style Customer Service Center

TEL：0120-846-803

Inquiry form: https://www.be-wavestyle.jp/contact/

This product is sold exclusively to salons.