Hiraishi Clinic, a leader in the NIPT (Non-Invasive Prenatal genetic Testing) industry, releases a web commercial starring Angelica Michibata

Hiraishi Clinic was the first in the industry to have certified genetic counselors on staff and begin offering free telephone consultations since the start of NIPT (Non-Invasive Prenatal genetic Testing) in 2018. Hiraishi Clinic has led the NIPT industry in Japan by being the first in the world to offer NIPT in early pregnancy (6th week of gestation). The web commercial was released on October 1, 2024.

The commercial features Angelica Michibata, a fashion model and mother of two who shares her lifestyle on YouTube and Instagram.

Click here to watch the video: https://www.youtube.com/channel/UCHXgKxZ8IYFLrTeAYnS7Cgw

Hiraishi Clinic is chosen for its reassurance

The satisfaction rate of pregnant women has reached over 95% for six consecutive years.

In the "Customer Satisfaction Survey on NIPT Services" conducted by a Japanese market research agency, the satisfaction rate of pregnant women was 95% in 2019, 97% in 2020, 97% in 2021, 95% in 2022, 96% in 2023, and 96% from January to July 2024

※Survey Summary

2019:

Customer satisfaction with Non-Invasive Prenatal genetic Testing (NIPT) 95% (96 survey subjects)

2020:

customer satisfaction with Non-Invasive Prenatal genetic Testing (NIPT) 97% (100 survey subjects)

2021:

Customer satisfaction with Non-Invasive Prenatal genetic Testing (NIPT)97% (192 survey subjects)

2022:

Customer satisfaction with Non-Invasive Prenatal genetic Testing (NIPT) 95% (212 survey subjects)

2023:

Customer satisfaction with Non-Invasive Prenatal genetic Testing (NIPT) 96% (135 survey subjects)

January to July 2024:

Customer satisfaction with Non-Invasive Prenatal genetic Testing (NIPT) 96% (52 survey subjects)

■Comments from the survey

・The people who answered the phone were really kind and helped ease my anxiety. Thank you.

・I called twice to inquire about something I didn't understand, but they responded politely and it was very helpful.

・Being able to get tested early on helped me to ease some of the worries I'd have about my future pregnancy.

・As this is my first birth and I'm older, I'm really glad I got the test. The results came very quickly, so I didn't have to worry too much.

■What is NIPT?

NIPT (New-Information Prenatal Test) is a test that can examine a fetus for chromosomal abnormalities, such as Down's syndrome, from the mother's blood. Since the test can be performed with only a small amount of blood drawn from the pregnant woman, its greatest feature is that it is less burdensome for the mother and there is no risk of miscarriage or infection.

■NIPT Examination Plans

A Basic test: 198,000 yen (tax included)

13, 18, 21 trisomy test, sex chromosome test, gender determination

B All chromosome test: 231,000 yen (tax included)

Trisomy 1 to 22, sex chromosome test, sex determination

C Microdeletion test: 253,000 yen (tax included)

Trisomy 1 to 22, sex chromosome test, microdeletion test, sex determination

■History of Hiraishi Clinic

2018

・NIPT is started. If the test result is positive, a follow-up system is established to cover the full cost of the amniotic fluid test.

2019

・Started a business alliance with life codex of Germany.

・Started a business alliance with Verinata Health, Inc. in the U.S.

2020

・Started free telephone consultation with certified genetic counselors for the first time in the industry, so that pregnant women can consult with a specialist from the comfort of their own home. The first non-certified facility to have a certified genetic counselor on staff.

・In light of the social situation where masks are hard to come by due to the coronary disaster, we began sending masks to pregnant women (100,000 masks distributed in total) so that they can use them.

・To ensure that patients with coronary disease can visit the hospital without anxiety, the company pays for cab fares when they come to the hospital.

2021

・Began the world's first NIPT at 6 weeks of pregnancy.

2022

・The number of affiliated clinics will exceed 100 in Japan.

・Business partnership with Medicover genetics, Cyprus, started.

2023

・The main Hiraishi Clinic moves from Roppongi to Ebisu.

・TV commercial "What we do and what we can do first for this child" aired.

・The quality check function "iFACT" is introduced. False positives and false negatives are further reduced.

2024

・Digital signage advertisements begin airing at JR Kinshicho Station.

・Web commercials and interview videos featuring Angelica Michibata are released.

■Profile of Angelica Michibata

Angelica Michibata made her modeling debut at the age of 19 as a fashion model. She is also known as the third daughter of the three Michibata sisters, Karen Michibata and Jessica Michibata being her own sisters. She has been active on numerous occasions on TV, in books, fashion shows, etc. She gave birth to her first child, a boy, in July 2018, and her second child, a boy, in June 2020.

■Outline of Hiraishi Clinic

Location ： MMS Bldg. 6F, 1-10-7 Ebisu-Nishi, Shibuya-ku, Tokyo

HP ： https://www.nipt-clinic.jp/

Opening hours: 10:00-19:00

Closed: Open on non-scheduled holidays

[Inquiries about NIPT test]

TEL: 0120-220-944 (Hours: 9:00 - 22:00, open every day of the year)