You can pick up extremely rare products! Amber Sugar Specialty Store "Magical Amber Sugar Sogo Chiba "Sweets Expo" will open for a limited time from October 9! Sogo Chiba Store "Sweets Expo" from October 9!

Magical Amber Sugar (main store: Matsudo City, Chiba Prefecture; Representative: Aya Nihei) will open a limited-time "Magical Amber Sugar" store at the Sogo Chiba Store's 6th floor event space "Sweets Expo" from October 9 (Wed) to October 15 (Tue), 2024.

The limited-time store will offer a wide variety of rare products and gift items that are not usually available, and will be ready for customers to pick up until the last day of the event.

We have also prepared a limited time only Salty Lemon flavor and a rare amber sugar made with our special liquor. Gift sets, which usually require reservations, will also be available in the store.

We recommend these as a gift for yourself, a small present, or a gift for a loved one.

Magical Amber Sugar Jewelry Can

What is amber sugar?

Amber Sugar is also called "Edible Jewel" because of its beautiful mineral-like appearance.

Despite its hard appearance, many people are surprised by its new texture: "crispy on the outside and soft inside".

The gems are turned over and the humidity is adjusted to promote crystallization for about a week to achieve the right texture.

It is a confectionery full of magic that will make your table and your heart flutter.

◆Features of magic amber sugar

Our most distinctive feature is that we do not use knives or molds, except for some products, and mold each one by hand.

This is our commitment to create a beautiful appearance similar to that of gemstones and minerals and a good, crisp texture by randomizing the cross section of the product.

In addition, all coloring is done with food-derived natural dyes, and no synthetic colors or flavors are used.

We use the simplest ingredients possible to create sweets that can be eaten every day with a sense of security.

◆A very rare store that is hard to get to

The actual store in Matsudo City, Chiba Prefecture is open only on Wednesdays and Saturdays during the daytime, and customers have commented that it is a very rare store that is far from the station and hard to get to. However, it is difficult for a small store to change its business hours and sales location....

We also have mail order sales, but it takes about 20 days to ship because of the made-to-order production.

We have been wondering if we could deliver to many people the sparkling amber sugar that makes them fall under the spell of happiness just by looking at it.

This time, we will participate in a special event at the Sogo Chiba store, which is open every day, where you can actually hold many of our products in your hands, and we will have a POPUP.

We have prepared a lot of products so that we will not run out of stock.

We are looking forward to seeing you at the event.

Product lineup

Jewelry cans: blue and white

The popular Bijoux tin package, which sold out immediately, is studded with jewels.

The contents are 90g plain flavor.

Gift set M, L

A special gift set in which the amber sugar in a petri dish-like container reminds you of a mineral specimen.

Limited time only flavor Salty Lemon

Summer-only flavor with lemon peel

The freshness of lemon with a hint of salt as a complement. It is a gem that matches the sweetness of the amber sugar.

Plain

The most popular product that looks like it is filled with various shades of gems.

It is also a perfect item for a casual gift.

Mint

A refreshing taste with a hint of mint.

The mint green hue gives a refreshing feeling, and is recommended for mint lovers.

Coffee

Amber sugar that can always be tasted like crispy coffee jelly.

Many repeat customers say, "The coffee flavor is so delicious, I'm hooked! We have many repeat customers who say, "I'm addicted to the coffee flavor!

Orange peel for adults

Rich amber sugar with plenty of domestic pesticide-free orange peel

The refreshing citrus flavor makes this product especially popular among women.

Rum (using Western liquor)

A flavor similar to rum raisin, popular among adult women in the alcohol series

It goes well with sweets, so it is perfect for tea time.

Whiskey (made with Western-style alcohol)

Popular among alcohol lovers and men

This product has many fixed fans for its slightly aromatic whiskey flavor

The boss of our store, introduced in many TV programs and magazines.

No. 1 in the Amaretto (using Western-style alcohol) liquor series

A liqueur flavor made from apricot seeds.

Flavor like apricot bean curd

Magical Amber Sugar: Limited Time Store Opening Overview

Location: Sogo Chiba, 6th floor = Event hall "Sweets Expo

Opening date: October 9 - 15, 2024

Business hours: 10:00 - 20:00 (closing at 17:00 on October 15 only)

Magical Amber Sugar Profile

Magical Amber Sugar" began as a mail-order business specializing in amber sugar.

It has gained popularity for its mineral-like appearance, new texture upon eating, and moderate sweetness, and currently there is a waiting list of more than one month for mail order.

In May 2021, we opened a store in Matsudo City, Chiba Prefecture.

Many customers visit the store from outside the city, and the store is constantly sold out at events.

＜Magical Amber Sugar Store

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