Comodo, a beauty salon that has been popular for 28 years in Kawaguchi City, Saitama Prefecture Renewal under the new concept of "beauty salon where beauty and medicine are fused".

~To a trouble-solving salon that pursues the true beauty of hair and scalp

2024.10.08 10:15

株式会社レボル

Revol Corporation (Head office: Kawaguchi City, Saitama Prefecture; Representative Director: Nobuyuki Hirai; hereafter "Revol") will further evolve its beauty salon "Comodo," which has been well-liked and supported by local customers for 28 years, into a salon that solves problems in pursuit of the true beauty of hair and scalp. On October 17, 2024 (Thursday), the salon will reopen as "Hair Doctor & Cure Comodo" under a new concept.

Hair Doctor & Cure Comodo

URL: https://revol-presto.jp/shop/comodo/

Image of renewal of Comodo

Efficient care that combines both a beauty salon and a clinic

The new "Hair Doctor & Cure Comodo" concept (hereinafter "Comodo") combines "hair stylists" and "hair doctors" who are experts in hair and scalp, providing a one-stop service from counseling to treatment and therapy. The feature of this service is that customers can receive efficient total care for their hair and scalp, greatly reducing the time and cost of attending multiple facilities.

We provide personalized care tailored to each customer's specific concerns, saving time and money while creating an environment where customers can receive specialized treatment in one location with peace of mind.

Our new style combines a beauty salon and a clinic in one, offering services that are both efficient and effective.

Behind our attempt to realize this new approach is the harsh reality facing the beauty industry.

■The increasingly harsh beauty industry and the realities faced by its managers

The beauty industry is currently facing an unprecedentedly harsh business environment.

As competition intensifies due to an increase in the number of new salons opening, a combination of factors such as soaring raw material costs, the weak yen, and labor shortages are causing many salons to face financial difficulties.

In fact, the survival rate of beauty salons is extremely low, with approximately 50-60% of salons closing within one year of opening and 90% going out of business within three years.

It is estimated that less than 0.3% of all salons last more than 20 years.

These figures illustrate how harsh the environment is in the beauty industry.

According to a report by Teikoku Databank, the number of beauty salon bankruptcies from January to August 2023 increased approximately 1.5 times over the same period last year and is continuing at a record pace. Difficulties in securing human resources and rising costs have forced many beauty salons to operate at a loss, and salons unable to withstand successive cost increases have been forced to exit the market.

Under these difficult circumstances, the beauty industry as a whole is facing a major turning point, and new strategies for survival are required.

Number of Beauty Salon Bankruptcies

Source: Teikoku Databank, Ltd.

■The consistent desire of "Comodo," a beauty salon that has continued to change with the times

Even in the severe industry environment described above, Comodo has continued to take on the challenge of survival with strong determination.

For 28 years, we have responded to the changing times and flexibly adapted to the evolution of beauty trends and technology.

Still, the philosophy that has remained consistent is our attitude of "putting the customer's concerns first.

We place the utmost importance on listening sincerely to the hair concerns of each individual customer and providing the best possible solution.

That is why we are aiming to evolve into an even more advanced problem-solving salon with a new concept of "hair doctors" who are experts on hair and scalp.

Inside Comodo just before the demolition began, messages of gratitude and support from long-time customers warmly decorated the reception counter.

On the walls and at the reception desk, "Thank you," "Keep up the good work!" and other heartwarming words filled the walls, and the moment was captured in a photograph and engraved as an irreplaceable memory. We are now moving on to the next stage with gratitude for the support we have received from our customers.

Writing on the reception counter

The demolition of the old store was a symbolic scene that made us look back on our long history and look forward to the future. Preparations for the reopening are now steadily underway, creating an environment in which each and every customer can attain true beauty.

Demolition of the store

We look forward to seeing you in its new incarnation on October 17, 2024, and hope you will look forward to the next stage of Comodo's continuing evolution based on 28 years of trust and technology.

Features of the new store

1. personal counseling by a hair doctor

A "hair doctor," an expert in hair and scalp care, will carefully address the concerns of each customer and propose the optimal treatment plan. Free one-on-one counseling in collaboration with a cosmetic surgeon is also available, aiming to provide fundamental care. With hair health as our top priority, our doctors take responsibility to sincerely address your hair concerns and provide you with the best possible solution through online treatment.

2. unique oil care and cutting-edge treatments

We use oil care for scalp cleansing to beautify your hair and scalp from the root. We offer a menu that supports the process of healthy hair regeneration by combining perms, color, treatments, and spa treatments. We maximize the natural beauty of your hair. 3.

Relaxation Space to Soothe Customers

We provide a private treatment space where you can relax without worrying about your surroundings. We provide a special moment for you to relax and refresh your mind and body in a calm environment.

4. fundamental scalp & beautiful hair care through scalp cleansing

We will introduce a menu centered on scalp cleansing.

Oxidized sebum and dirt will be thoroughly removed and pores will be refreshed to prepare the foundation for healthy hair growth. Before treatment, we carefully check the condition of the scalp using a microscope and propose the best care plan for each customer. Cleansing care using oil gives softness and fluffy volume to your hair, and you will experience beautiful results.

5. unique ozone spa care

Comodo and Revol Hair Salon offer an ozone spa treatment that is gentle on the scalp and hair. Ozone is used to gently cleanse the scalp and help keep it clean. The cleansing action of ozone removes daily dirt and excess sebum, helping to maintain a healthy scalp environment. In addition, a relaxation effect can be expected, leaving the scalp feeling refreshed and invigorated after the treatment.

For more information: https://revol-presto.jp/topics/5372/

Outline of the store

Store name ： Hair Doctor & Cure Comodo

Opening Date ： October 17 (Thursday)

Location ： 1-1-25 Saiwai-cho, Kawaguchi-shi, Saitama 332-0016

　　　　　 Fukuroku High Mansion No.3 1F

Access: 8 minutes walk from East Exit of Kawaguchi Station on JR Keihin Tohoku Line

Business hours: 9:00 AM to 6:00 PM

Closed: Tuesdays, 2nd and 4th Wednesdays

URL ： https://revol-presto.jp/shop/comodo/

Company Profile

Company name: Revol Co.