Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

The latest trend is knitted by a Finnish grandmother! New hooded neck warmers go on sale on October 12 (Sat.) from 9:00 p.m.!

ソピバ北欧(運営会社:オーランド)

Sopiva-Hokuou, an online store operated by Japanese living in Sweden and Finland, will start selling Myssyfarmi's new autumn/winter 2024 model "HALLA hood" on Saturday, October 12, 2024, at 9:00 p.m.


It is a balaclava type (neck warmer with hood) that can protect the head and neck from the cold, which is currently a trend.

In addition to black and gray, which are suitable for all ages, "Sopiva-Hokuou" has specially ordered "plum," a popular plum color every year, for Japan.


Myssyfarmi from Finland is a brand of "cool" and "warm" knitted by hand by a total of 85 retired grandmothers living in Finland. "Warm" knitwear brand made by 85 retired grandmothers living in Finland, with trendy and "Cool" design. The wool is from a special sheep called "Finnsheep", which has been living in Finland for a long time, is used for everything from spinning to dyeing and finishing by hand.


Finnish grandmother

Completely covers the head, ears, and neck


The new "HALLA hood" model for fall/winter 2024

The new "HALLA hood" is the first of its kind to be released in Japan.

Three colors are available: black, gray, and a special color, plum, exclusive to Sopiva-Hokuou.

Balaclava type (neck warmer with hood), which is trendy right now.

A 2-way balaclava and a hooded neck warmer.

The yarn is made of 100% Finnish fin sheep wool, which is proud of its luster and elasticity.

One-of-a-kind knit products hand-knitted by Finnish grandmothers


Stylish layering style

Sopiva-Hokuou limited color "Plum

Available in 3 colors


What is Myssyfarmi?

Myssyfarmi products are carefully hand-knitted by retired grandmothers living in Finland. The grandmothers are called "Myssy grandmas" and have loved knitting since they were small children and have been knitting all their lives. An old school building in the Finnish countryside, which is no longer used, has been repurposed as the headquarters and a community place for the grandmothers, from which one-of-a-kind knit products are born.


Each item is knitted by hand.


Currently, there are 85 Missy Grandmas!

Each grandma is responsible for knitting each item from start to finish, and each finished product is delivered with a handwritten tag bearing her signature.


Customers who have purchased our hats have commented that their grandmother's autograph on the tag makes them feel very close to the knit hat, and the connection with Finland makes them want to cherish it even more.


Signed by the creator


In addition, Myssy Grandma's portrait and profile can be found on the official website of her home country. The fact that the purchaser can look up the maker's name on the product and find out what kind of grandmother knitted it is a proof that the company delivers heart-centered products with responsibility and confidence, and a unique experiment that only Finland, the "Land of Happiness," could have done. It is a unique trial that only Finland, the "Land of Happiness," can offer.


The yarn is made of Finnsheep wool, which grows in Finland. The material and production is 100% Finnish and 100% traceable.


Click here to visit the online store of Sopiva-Hokuou, which brings you the real thing from Hokuou (Nordic countries).

https://sopiva-hokuou.com/

Instagram: @sopiva.hokuou

      https://www.instagram.com/sopiva.hokuou/