Milk Boy has teamed up with musician Kyo Produce's apparel brand "Madara Ningen" produced by musician Kyo. The third collaboration will be released on September 20 A four-day pop-up will be held at MILKBOY's main store in Harajuku!

2024.09.18 11:15

株式会社ミルク

Milk Co. (Location: Shibuya-ku, Tokyo; Representative: Shingo Yasuda), a company that plans, manufactures, and sells men's and women's fashion apparel, will collaborate with MILKBOY and "MADARANINGEN", an apparel brand produced by musician Kyo, who belongs to rock bands "DIR EN GREY", "sukekiyyo", and "Petit Brabancon". The collaboration items are produced by Kyo, a musician who belongs to DIR EN GREY, SUKEKIYO, and Petit Brabancon, and will be available at MILKBOY Harajuku main store, MILKBOY OFFICIAL ONLINE SHOP, and GALAXAXY from September 20, 2024 at 11:00 a.m. ONLINE SHOP and GALAXY BROAD SHOP.

MILKBOY OFFICIAL ONLINE SHOP: https://shop.milk-inc.com/

MILKBOY×MADARANINGEN "CATASTROPHIC MOMENTS

The main theme is "CATASTROPHIC MOMENTS".

This is the third collaboration between MILKBOY and MADARANINGEN, which was held in 2021 and 2023 at the MILKBOY Harajuku flagship store and Laforet Harajuku pop-up store, welcoming many visitors every day!

Each of the past two times, the project was packed with the dark worldview of both brands.

This time, items designed under the main theme of "CATASTROPHIC MOMENTS" will be offered.

(Left) MAD BOY SWEAT 17,600 yen / (Right) Cracking Sweat Top 18,700 yen

Graphic items with a world view unique to both brands

A number of graphic items will be released this year, including the original "CATASTROPHIC MOMENTS" hoodies and T-shirts featuring a full array of mysterious creatures, a collage sweatshirt inspired by Kyo's favorite 60's movies, a hoodie with a drip logo, and many other items! and hoodies with drip logos!

(left) MAD PATTERN HOODIE 22,000 yen / (right) ruffle harness with skirt 66,000 yen & UUU L.S.T 13,200 yen

The lineup also includes a scajan with lavish graphic embroidery, an oversized pieced jacket that can be adjusted with cords, a harness skirt set that can be layered with a scajan, and silver rings.

■Four-day pop-up store at MILKBOY Harajuku main store

Samples will be on display and orders will be taken at the pop-up store at MILKBOY's main store in Harajuku for four days from September 20 (Fri.) to 23 (Mon.), 2024 (some items will be sold on the same day).

Dripping Hoodie 18,700 yen

Online order-taking will also be held at MILKBOY OFFICIAL ONLINE SHOP and GALAXY BROAD SHOP from the same day until September 30 (Mon.).

During this limited period, "MILKBOY x MADARANINGEN Original Sticker Set" will be offered for every 25,000 yen of tax-included purchases at the stores.

New soft vinyl toy brand "KYOTOYS" will also be launched!

A new soft vinyl toy brand "KYOTOYS" will also be launched this time!

As the first step, a mysterious human rabbit "UUUU" derived from the bear character "IT BEAR" of the popular soft vinyl toy brand "MILKBOY TOYS" will be available at the MILKBOY Harajuku main store pop-up store. UUUU", a mysterious rabbit human derived from the bear character "IT BEAR" of the popular soft vinyl toy brand "MILKBOY TOYS" will be on sale.

Graphic cut and sewn items related to soft vinyl toys will also be released at the MILKBOY Harajuku main store and each online store!