Kariyushi wear brand "MAJUN OKINAWA" held a pop-up in Taipei! MAJUN OKINAWA", a Kariyushi wear brand, held a pop-up in Taipei! Popularity of Okinawan motifs such as marine and plant designs

Nisshin Shokai Co. (Headquarters: Itoman City, Okinawa; President: Naoya Oshiro) held the "MAJUN OKINAWA Taiwan Pop-up" in Taipei from July 23, 2024 (Tuesday) to August 15, 2024 (Thursday).

At this pop-up, designs with Okinawan motifs such as marine patterns and Shurijo Castle, as well as colorful and gorgeous plant patterns, were particularly popular.

MAJUN OKINAWA Taiwan Pop-up (1)

MAJUN OKINAWA Taiwan Pop-up(2)

Outline of the event

Event name: MAJUN OKINAWA Taiwan pop-up

Date: Tuesday, July 23, 2024 - Thursday, August 15, 2024

Venue ：Meihua Hundred Paradise

Taiwan Fashion Trends

In Taiwan, oversized clothing is popular among both men and women, with an overall preference for larger sizes. Many women also prefer to wear men's shirts and loose-fitting resort dresses.

Also, because of Taiwan's hot and humid climate throughout the year, both men and women tend to prefer comfortable, easygoing casual fashion, such as T-shirts, shorts, and sandals.

In addition, more than half of the population owns a motorcycle, one of the highest motorcycle ownership rates in the world, so women prefer to wear shorts rather than skirts or other clothing that is easy to drive.

Taiwan Fashion Image (1)

Taiwan Fashion Image (2)

Products

Activity Marine

The design has a fun atmosphere by cutting out scenes of people enjoying various activities at the beach. The vivid colors and loose-fitting illustrations tickle your playful spirit. Although it is a men's item, women can also wear it as a loose-fitting, cute jacket.

A high mix of Tencel is woven into the fabric to add suppleness to the overall fabric. Combined with the feel of cotton, you can enjoy a comfortable fit.

Open collar shirt with a small collar for a clean look around the neck. You can also wear it neatly by fastening the loop at the collar. The relaxed size allows you to enjoy a rough, resort-like look.

https://www.majun-okinawa.jp/c/mens/DVM03033H

Activity Marine

Starfish

Bold marine motifs such as starfish and coral are scattered to create a unique geometric pattern. The design creates a joyful atmosphere that seems to draw energy from the nature and ocean of Okinawa. The simple and easy-to-wear colors make this a very versatile piece.

The plain look of the fabric is attractive, and the wrinkle-resistant finish makes ironing after washing a breeze. The fabric dries quickly, shrinkage and wrinkling are suppressed, and the soft texture is maintained.

This button-down shirt can be worn in a wide variety of ways, both on and off the job. The three-dimensional collar rises firmly along the neckline, creating a cool and gorgeous collar even when worn with the buttons undone. The slim-fit specification with a lightly cinched waistline and rounded hem give it a sharp and stylish look.

https://www.majun-okinawa.jp/c/mens/EEM25013S

Starfish

Shuri Map

This unique design depicts the Shuri area of Naha City with a map touch. The motif of this piece is the buildings and vehicles that you will see when you take a walk in Shuri, and it is a fun pattern to wear and to look at. Although it is a men's item, it can be worn by both men and women alike.

The cotton and linen Panama fabric has a rough texture and is highly breathable, making it the perfect summer material. The material is slightly thick and sturdy, and its moderate firmness gives it a good feel.

This casual button-down shirt with a small collar gives a casual look, and can be worn either buttoned up or unbuttoned. The slim-fit specification with a lightly cinched waistline combined with a thick-width placket makes it both stylish and casual.

https://www.majun-okinawa.jp/c/mens/DVM05013S

Shrimap

Okinawa Voyage (one-piece dress)

This ethnic dress is perfect for resorts, with elements of Okinawa casually added to the Liberty print "Adelphi Voyage," which depicts a tropical rainforest of tropical palm trees and graceful ferns.

Cupra, popular for its smooth feel and elegant luster, is interwoven with cotton linen to add bounce and manageability.

The silhouette does not pick up the lines of the body, and fits the mood of those who want to relax to the fullest. The print process uses less water, making it an environmentally friendly and sustainable fabric.

https://www.majun-okinawa.jp/c/ladies/CGL03139H

Okinawa Voyage (one-piece dress)

About MAJUN OKINAWA

MAJUN" is a brand of kariyushi wear nurtured in Okinawa, where the sun shines brightly, and each piece is sewn by hand by craftsmen.

The materials are carefully selected to ensure a comfortable stay, and the designs are based on Okinawan traditions, culture, and nature, while incorporating global culture and fashion trends.

We deliver quality comfort to the world that allows you to spend your life in style and comfort in various scenes of life.

Official X ： https://x.com/MAJUN_OKINAWA

Official Instagram ： https://www.instagram.com/majunokinawa/

Online Store ： https://www.majun-okinawa.jp/

■Company Profile

Trade name ： Nisshin Shokai Co.

Representative ： Naoya Oshiro, President and Representative Director

Location ： 4-21-7 Nishizaki-cho, Itoman City, Okinawa 901-0306, Japan

Establishment ： October 1985

Business activities: Manufacture, processing, and sales of men's wear, women's wear, and other various types of apparel

Capital ： 46 million yen

URL ： http://www.nissinsyoukai.co.jp/