Matcha Parfait Ice cream Bar Celebrates One Millionth Bar Part 2 New seasonal flavor "Momiji" available from September 12

Ltd. (Location: Uji City, Kyoto Prefecture; President: Joji Hirose), a teahouse founded in the late Edo period, will sequentially begin selling Matcha Puff Pastry Ice Cream Bar Momiji exclusively at Itohkyuemon stores from September 12, 2024 (Thursday).

Matcha Parfait Ice cream Bar Momiji

The new flavor "Momiji" will join the "Matcha Parfait Ice Cream Bar," an ice cream bar based on Itohkyuemon's Uji Matcha Parfait and seasonal parfait, this fall. To commemorate the one millionth unit sold, we launched the "Puff Pastry Ice Cream Bar Hydrangea" in May, which was well received by our customers.

This fall, as the second commemorative product topping 1 million units, Kyuemon Ito will introduce a new flavor, Momiji Matcha Parfait, a seasonal parfait available only in autumn.

The parfait is a reproduction of the Momiji green tea parfait, with green tea ice cream made from Uji green tea produced in Kyoto, topped with Momiji jelly, astringent chestnuts, and sweet potato Mont Blanc. We hope you will enjoy the taste of matcha with autumnal delicacies only available now. It will be available exclusively at Ito Kuemon's actual stores.

Momiji Matcha Parfait & Matcha Parfait Ice Cream Bar Momiji

Outline of the products

Product name: Matcha Parfait Ice Cream Bar Momiji

Price ： 740 yen (tax included)

Available at: Itohkyuemon directly-managed stores

Uji Main Store, Byodoin Store, JR Uji Station Store, Kyoto Station Store, Gion Shijo Store, Sanjo Teramachi Store, Kiyomizuzaka Store, Kiyomizu Sanneizaka store, Fushimi Inari store

Company Profile

Company name: Itohkyuemon Co.

Address: 19-3, Ara-maki, Suido, Uji, Kyoto 611-0013, Japan

Representative: Joji Hirose, President and Representative Director

Year of Establishment : Tempo 3

Business : Manufacture and sale of Uji tea, matcha sweets, etc.

URL ： https://www.itohkyuemon.co.jp/corporate/

X：https://x.com/itohkyuemon

Facebook ： https://www.facebook.com/itohkyuemon

Instagram ： https://www.instagram.com/itohkyuemon/

History of Itohkyuemon

It was in the late Edo period (Tempo 3) that Tsuneemon Itoh I and Takizo Itoh were engaged in the tea business in the village of Meimura, Tahara Village (present-day Uji-Tawaraminami). The tea business was then passed down from generation to generation through Ito Tsuneemon II and Kyuzaburo, Ito Tsuneemon III and Yoshimatsu, and Ito Takichi IV. In 1952, Kyuzo Ito V moved from Uji-Tawara to Uji, and opened a store selling Uji tea at Uji-Renge (present-day Heidoin Omotesando). In the same year, when he established the company, he took the name of Ito Tsuneemon, which had been passed down from generation to generation, and the first letter of "Hisa" in Ito Kyuzo's own name, and named the company "Itohkyuemon Co. The company continues to produce tea in Uji-Tawara, where the company was founded, at the tea plantation that has been passed down in the Ito family from generation to generation.

First shipment of Uji tea

Tea factory at that time