Jibungaku Corporation, utilizing the study of aging Training program on "The Art of Explaining to Convince　Elderly Customers " using aging studies has been started! A book was also released at the same time!

Jibaungaku.Co.Inc. (Head office: Bunkyo-ku, Tokyo; Representative: Miyuki Sakiyama) has begun offering "The Art of Explaining to Convince Senior Customers," which utilizes "Gerontology," as a training program for managers.

In addition to this, a book that compiles key contents has been commercially published by SMBC Consulting. Both books will be available from September 2, 2024.

This service aims to prevent problems arising from miscommunication between elderly customers and the sales side, such as "what they said or did not say" or "lack of explanation. By applying the know-how we have accumulated in "managing older subordinates" to dealing with senior customers, we aim to eliminate communication troubles between the senior and middle generations.

This photo shows our colleagues at Jibungaku Co., Ltd. They are elderly people full of energy.

Books

Gerontology** is the study of psychological and physical changes and lifestyles in old age. Jiraku has been conducting research on the theme of "Industrial Gerontology" since its establishment in 2003.

1. Service Features

(1) Specializing in Elderly Customers

The Ministry of Health, Labor and Welfare estimates that the population over 65 years old will account for 33.3% of the total population in 2036 and 38.4% in 2065. In line with this increasing trend, we will provide specialized services for elderly clients.

(2) Practical content based on Gerontology

This service specializes in communication skills for seniors based on the findings of Gerontology. Unlike general etiquette, it is academically based and highly reproducible. It takes a scientific approach that does not rely on personal experience.

(3) Focus on face-to-face customer service

We specialize in face-to-face customer service because we live in an age where online communication is becoming more and more common and face-to-face communication has value. Based on interviews with senior citizens conducted by our company, we provide real-life examples. We provide know-how on all aspects of the customer service environment, such as setting up baggage storage and techniques for keeping long conversations short. 2.

2. effects

(1) Increase the value of "face-to-face communication," which will become rare in the age of AI.

(2) Miscommunication can be prevented by understanding the phenomenon of aging and the psychology of old age.

(3) By encouraging the elderly to participate more actively in consumption activities, the system will contribute to the economic revitalization of society as a whole and the extension of healthy life expectancy.

(4) Mutual understanding between generations will be deepened as the middle-aged generation learns appropriate consideration for the elderly.

Human beings cannot age beyond their own age. It is necessary to understand this through learning.

3. product outline

<Training and Lectures>

- Custom-made, time and number of participants can be adjusted

- Basic set-up: 120 minutes, 300,000 yen (including materials, tax not included)

- Method: Face-to-face or hybrid

- Number of participants: Up to 50 for training

　　　　　　Lecture: Available upon request.

＜Examples of content>

1.Why do we need techniques to convince elderly customers now?

2. The new rules of "how to speak at elderly customers"

3. what you should do to avoid being called a "bad listener"

4. how to prepare and explain materials in a way that is easy for elderly customers to understand

5. how to create and care for a place where the effectiveness of face-to-face communication can be dramatically improved

<Book

- Available for purchase from SMBC Consulting's sales website

- URL: [SMBC Consulting sales page](https://www.smbc-consulting.co.jp/)

4. Future developments and comments**

In the future, we will hold networking events that connect companies and customers, and build a system that delivers the voices of the field directly to companies. Japan is a super-aging society. Many of our customers are elderly. Therefore, it is becoming increasingly important to provide customer service that is easy for the elderly to understand. We will utilize know-how based on "gerontology" to expand reskilling education nationwide.