Shinshu's Local Bread "Milk Bread" Renewed with Fluffy Texture! 　On sale on September 13th in Nagano, Saitama, and Tokyo regions only!

The bread shape is cute! Happy to eat with a mouth full of cream!

2024.09.10 14:00

株式会社ブーランジュリー横浜

Boulangerie Yokohama Co. (Location: Nagano City, Nagano Prefecture; President: Eiki Hisamatsu), a manufacturer and seller of bread, has renewed its original "Milk Bread," a local bread from Shinshu, and will release it at Boulangerie Yokohama (Nagano and Saitama Prefectures) and Glutton Bears Bakery (Saitama and Tokyo) from September 13, 2024. Boulangerie Yokohama (Nagano and Saitama prefectures) and Glutton Bears Bakery (Saitama and Tokyo) will begin sales on September 13, 2024 (Friday).

Milk Bread, a specialty of Shinshu

Instagram: https://www.instagram.com/glutton_bears_bakery/

Milk Bread(1)

Development Background

Milk Bread," a cream sandwich that is the local bread of Nagano Prefecture where our company is located, has been renewed over a period of two years, taking advantage of our specialty of "making fluffy and hearty bread. Milk bread is a bread that everyone in Nagano Prefecture has fond memories of eating, so we did not want to ruin the image of this bread by creating a cute, original, rolled appearance and fluffy texture while maintaining the rich creaminess of the bread.

Product Features

The bread is made in the shape of a loaf of bread! Cute looking milk bread!

Milk bread is usually baked in a single piece on a large griddle and then cut into pieces. We started the conception of the new milk bread with the goal of solving the problems of "crustiness on the cut surface" and "product differences depending on the part of the bread used" that existed in conventional milk bread, as well as matching the bread with our specialty and pursuing originality. As a result, we boldly used a bread-shaped loaf to create a fluffy texture and our original cute design while maintaining the goodness of conventional milk bread.

Milk Bread(2)

A twist on bread dough and cream

The renewal of "Milk Bread," a specialty of Shinshu, started with the improvement of the dough itself. The sweetness of the milk has been enhanced, and the bread dough has been made so that customers can enjoy a mouth-watering experience. In addition to the traditional milk, the cream is also made in two layers with different textures to express the richness of the flavor.

*Size that can be enjoyed alone or shared

Another appeal of milk bread is its large size. Among milk bread sold throughout Nagano Prefecture, our milk bread stands out for its large size. You can enjoy it all by yourself, or share it with others to enjoy the local bread of Nagano Prefecture even more.

Limited to the Boulangerie Yokohama Ario Ueda store! Milk bread sales promotion event!

Boulangerie Yokohama Ario Ueda Store will hold a "Campaign to Enjoy Autumn & Bread! to coincide with the renewal of Ario Ueda starting on September 13 (Fri.). Bring in the flyer distributed at the store to get a trial price on "Milk Bread" and receive our signature "Happiness Butter Roll" for purchases of 1,200 yen or more before tax on weekdays only.

Event period: Friday, September 13, 2024 - Monday, September 30, 2024

Details: (1) Bring the flyer to the store and receive a 30 yen discount on milk bread

　　　　　　　(2) With a purchase of 1,200 yen or more excluding tax,

　　　　　　　　　(2) A "Butter Roll of Happiness" gift with a purchase of 1,200 yen or more without tax

Store ： Boulangerie Yokohama Ario Ueda Store

　　　　　　　3-5-1 Tenjin, Ueda City, Nagano Prefecture (in Ario Ueda Store)