The 4th collaboration beer is Isekakunoya Beer Keyaki West Coast Pilsner 2024 Keyaki Hiroba Autumn Beer Festival" to be held from September 12 ～Project to support craft beer debut of people in their 20s Food and beverage ticket giveaway for 200 people

Saitama Arena Co. (8 Shintoshin, Chuo-ku, Saitama-shi, Saitama; President: Hirotsugu Mikami) will hold one of the largest craft beer events in Japan, "Keyaki-hiroba Autumn Beer Festival" at Saitama Super Arena for five days from September 12 (Thu.) to 16 (Sun.), 2024.

More than 400 kinds of craft beers from 65 companies can be enjoyed.

Original glasses will also be on sale.

Comparison sets to enjoy a variety of beers are popular

Over 400 kinds of craft beers and a variety of snacks that go well with beer will be waiting for beer fans.

ISEKADO will be the event's collaboration beer.

Since the spring of 2023, we have teamed up with a different brewery for each event to sell the event's original collaboration beer. Continuing from the previous event, we are inviting the public to vote for the brewery they would like to collaborate with. The brewery chosen by the public was ISEKADO, which has been highly acclaimed in international beer competitions and is expanding its business both domestically and internationally. The product name is Keyaki West Coast Pilsner. The beer has a gorgeous hop aroma reminiscent of passion fruit, white grapes, and oranges, while at the same time having the dry crispness of a lager beer. It is based on "West Coast Pilsner," a beer style that has become increasingly popular in recent years, especially on the West Coast of the United States.

In addition to the Isekakunoya Beer booth, bottled beer will be available for purchase as souvenirs. We hope you will try this beer as a souvenir of your visit to the event.

Collaboration beer "Keyaki West Coast Pilsner" label design

Hajime's One Cup Present" to support craft beer debutants in their 20s! to encourage people in their 20s to make their craft beer debut!

　Food and beverage tickets will be given to 200 visitors in their 20s for two days only on September 13-14!

Keyaki-hiroba Beer Festival will help 20-somethings make their craft beer debut.

Aimed at 20-somethings who are new to craft beer, a total of 200 visitors, limited to 100 per day (first-come, first-served), will receive food and beverage tickets worth 700 yen, equivalent to their "first pint". We hope this will be an opportunity for people to visit the event and try craft beer in a casual setting.

Hajime no Ippai Present," a project to support craft beer beginners

■End-of-life paper containers are recycled. Promoting efforts to create a sustainable society

In cooperation with Coalex Shin-Ei Co., Ltd. we will continue our efforts to create a sustainable society by collecting paper containers used at events and recycling them. Using a recycling system developed by the company, event waste is recycled into toilet paper.

Coarex Shinyei Co.

https://corelex.jp/about/group-shinei.php

Coarex Shin-Ei Corporation Logo

Outline of 2024 Keyaki Hiroba Autumn Beer Festival

(1)Dates and times: Thursday, September 12, 2024 16:00 - 21:30

　　　　　　　　　　　　　　Friday, September 13 - Sunday, September 15, 11:00 - 21:30

　　　　　　　　　　　　　　16th (Mon., holiday) 11:00-19:00

(2)Venue: Saitama Super Arena

(3)Admission: Free

(4)Number of stalls: 65

Domestic

Abashiri Beer (Hokkaido), Brasserie Knot (Hokkaido), hokkaido brewing (Hokkaido), North Island Beer (Hokkaido), Kutsubukotan Brewery (Hokkaido), KANEKU BREWERY (Aomori), Iwate Kura Beer (Iwate), Tono Beer ZUMONA (Iwate), Akura Beer (Akita) Beer (Akita), Tazawako Beer (Akita), HOPDOG BREWING (Akita), Hope Hill Brewery (Miyagi), Naruko Onsen Brewery (Miyagi), ISHINOMAKI HOP WORKS (Miyagi), Yellow Beer Works (Fukushima), Ushiku Brewery (Ibaraki), Sakai Kawagishi Brewery ), Ushitora Brewery (Tochigi), Nasu Kogen Beer (Tochigi), Romantic Village Brewery (Tochigi), BLUE MAGIC (Tochigi), Coed Brewery (Saitama), Smoke Craft (Saitama), Chichibu Barley Wine Brewery (Saitama), Zakkoku Koubou (Saitama), SHIKI BEER (Saitama), U.B.P BREWERY (Saitama), KANKIKU BREWERY (Chiba), Saikado Brewing (Tokyo), SORACHI 1984 (Tokyo), Let's Beer Works (Tokyo), SCREW DRIVER (Tokyo), OKEI BREWERY (Tokyo), St. Gallen (Kanagawa), HUMANSBEER (Kanagawa), REVO BREWING (Kanagawa), ECHIGO BEER (Niigata), KOBO Brewery (Toyama), Yatsugatake Brewery (Yamanashi), Oraho Beer (Nagano), Shinshu Suzaka Fruit Brewery (Nagano), Minami Shinshu Beer (Nagano), Reflector Beer (Shizuoka), Repubrew (Shizuoka), Isekakunoya Beer (Mie), TWO RABBITS BREWING COMPANY (Shiga), Kyoto Brewery (Kyoto), Kizakura Kyoto Beer (Kyoto), Craft Bank (Kyoto), Derailleur Brew Works (Osaka), CHORYO Craft Beer (Nara), Oyama G Beer (Nara) (Nara), Daisen G Beer (Tottori), Matsue Bierherun (Shimane), DD4D BREWING (Ehime), GARYU BREWING (Ehime), Beppu Brewery (Oita), Miyazaki Hideji Beer (Miyazaki)

Overseas, others

Evergreen, German Beer Erdinger, Drink Uppers, ACDC (Asian Craft,Discover Craft!), F.B.JAPON, BARBEE'S/Sanuki Udon Noodle Bar Kawakin, Healthy Chinese Restaurant Seiren (Saitama), Sojibo/Kineya (Saitama)

(5)Web site : https://www.beerkeyaki.jp

(6)General Inquiries: Saitama Super Arena 048-601-1122 (10:00-18:00)

(7)Attachment : Event flyer

　　　　　　　　 https://www.atpress.ne.jp/releases/409225/att_409225_1.pdf

Saitama Arena Corporation [Company Profile

Company Name ： Saitama Arena Co.

Location: 8 Shintoshin, Chuo-ku, Saitama-shi, Saitama

Capital ： 495 million yen

Date of establishment: March 27, 1997

Purpose of establishment: Business management and administration of Saitama Super Arena and Keyaki Hiroba

　　　　　　 Management of "Saitama Super Arena" and "Keyaki Plaza

URL: https://www.saitama-arena.co.jp/