Supporting Inbound and Cross-border Shopping Growing with the Weakening of the Yen! Affiliate advertising management agency Value Partners Co. Ltd., an affiliate advertising management agency, has launched an overseas affiliate advertising management service, Smooth operation of performance-based advertising overseas!

2024.09.04 09:30

株式会社バリュー・パートナーズ

Value Partners, Inc. (Head office: Chuo-ku, Tokyo; President: Masahiro Shikagawa), an affiliate advertising management agency and provider of general web advertising support, has launched an overseas affiliate management service linked with VP One Tag on September 1, 2024 (Sunday).

(President: Shinichiro Kawabata), a Singapore-based subsidiary of InterSpace Corporation (President: Shinichiro Kawabata), has started affiliate advertisement management service on major manufacturer's direct sales sites as a first step.

What is "VP One Tag"?

VP One Tag" is a one-tag system that contributes to the reduction of man-hours for introducing and managing multiple ASPs and enables in-house tracking of advertisements distributed to SNS and individual media.

As the number of ASPs increases, operations become more complicated due to duplication of results among ASPs and in-house media, and the need to operate each ASP on a separate management screen. In addition, the introduction of additional ASPs and ITP support also require separate operations.

With VP One Tag, management man-hours are drastically reduced by centrally managing multiple ASPs and in-house media, and real-time marketing analysis can be performed with reports across ASPs and in-house media.

The overseas affiliate management service by Value Partners VP One Tag offers the following advantages to advertisers.

*Advertisers can promote their products overseas with performance-based commissions.

Easy to implement without system development.

*No need to communicate in foreign languages.

*Able to check results on the Japanese-language management screen.

*Billing and payment can be handled in Japanese yen, so there is no need for overseas remittance.

*No direct contracts with foreign corporations, avoiding the risk of foreign laws and regulations.

Value Partners' VP One Tag has the following features and advantages.

(1) Easy integration with multiple ASPs through one-tag connection

(2) Compatible with the latest ITP 2.3

(3) Automatic creation of monthly reports (Excel compatible)

Service page URL: https://www.valuepartners.co.jp/service/vp1tag/

Inbound and Cross-border Shopping Growing with the Weakening of the Yen

According to the "Number of Foreign Visitors to Japan in April 2024* (estimate)" released by the Japan National Tourism Organization (JNTO) on May 15, 2024, the number of foreign visitors to Japan totaled 3,042,900, up 56.1% from the same month last year and up 4.0% from the same month in 2019.

The number of visitors to Japan exceeded 3 million for the second consecutive month, thanks to the increased demand for travel to Japan due to the spring cherry blossom season, as well as increased demand for overseas travel to coincide with the end of the Islamic fast, especially in Southeast Asia and the Middle East regions The total number of visitors through April reached 11,601,200, surpassing the 10 million mark. (*1)

The estimated scale of the cross-border mail-order market between Japan and other countries in 2022 is shown in the chart below.

The total market size of Japan's cross-border BtoC-EC (U.S. and China) was 395.4 billion yen. Of this, the market size via the U.S. was 356.1 billion yen, and the market size via China was 39.2 billion yen. The total market size of the U.S. cross-border BtoC-EC (Japan and China) was 2,211.1 billion yen. Of this, the market size via Japan was 1,305.6 billion yen, and the market size via China was 905.5 billion yen. The total market size of China's cross-border BtoC-EC (Japan and the U.S.) was 5,068.8 billion yen. Of this, the market size via Japan was 2,256.9 billion yen, and the market size via the U.S. was 2,749.9 billion yen. (*2)

The average dollar-yen exchange rate in 2022 was 131.56 yen, and it can be assumed that the market size of cross-border mail-order sales from Japan to overseas expanded further in 2024, when the yen weakened rapidly.

2022 Cross-border Mail Order Market Size among Japan, the U.S., and China (Unit: 100 million yen)(*2)