Content Strategy Success Stories! Cubic Corporation Increased traffic by 28% with the introduction of medifund's article production service

medifund (HQ: Nagoya, Aichi, Japan, CEO: Yuhki Harada) proposed a content strategy and helped improve SEO performance for Cubic, a company that develops a wide range of media businesses.

At the planning meeting

■Corporate Challenges

Cubic's financial media division was experiencing a heavy workload due to frequent rework between marketers and editors during in-house content creation. This situation was hindering the smooth production of content. They needed comprehensive support not only in writing, but also from the planning and structuring stages.

Our Approach

We at medifund provide unique content support to achieve Cubic's goals in the process from planning and interviewing to writing and editing, with user needs as the top priority. We are not satisfied with the content we have created, and we also focus on further sublimating the content by exchanging opinions with each other.

Results

Since the start of the project, medifund and Cubic have communicated regularly to quickly resolve issues and improve the quality of the content. We strive to deeply understand the needs of our target users and provide optimal content accordingly.

As a result, one year after the initial order was placed, overall media traffic increased by approximately 28%. This increased inflow has significantly increased the exposure of our content, leading to a more effective approach to our target audience.

Some articles achieved CTRs in excess of 40% from search, and engagement rates also exceeded the media average. This shows that content is increasingly likely to engage users and drive actions that lead to revenue.

As we deepen our collaboration, we are improving the performance of article production and contributing to Cubic's media strategy.

■Background of Continued Requests

medifund handles not only writing but also all aspects of editing, from planning to composition, and is highly regarded for its commitment to a deep understanding of the client's planning intentions and user needs. As a member of the editorial department of Cubic's financial media division, medifund proactively gathers necessary information through on-site research to provide high quality content. This practical approach and sense of unity as a team are the reasons why we continue to receive requests.

■Future Prospects

Through this project, we have reaffirmed the importance of collaboration through partnership. In future projects, we will further strengthen our system to meet client expectations through proposals that emphasize the user's point of view.

■Interview page

For more details of the interview, please see the following

https://medifund.jp/case-study-interview/seo-cuebic/

＜Company Profile

Company name: i-SHOT Corporation

Location: Ai Building 4F-A, 3-18-6 Chiyoda, Naka-ku, Nagoya, Aichi, Japan

Representative Director: Yuhki Harada

Establishment ： November 11, 2028

Business : Digital marketing support/media business

TEL ： 052-990-1007

Mail ： account@medifund.jp

Company HP ： https://medifund.jp/