For all business people! On-demand seminars that can be viewed anytime, anywhere with an emphasis on typa MARKETING FESTA 2024" will be held from 10/1 to 11/30

The Chubu Marketing Association (located in Naka-ku, Nagoya, Aichi; Chairman: Tsuyoshi Ogasawara), which helps companies improve their marketing capabilities and vitality, will hold "MARKETING FESTA 2024" as an on-demand seminar from October 1 (Tuesday) to November 30 (Saturday), 2024.

Details: https://www.cpc.or.jp/mg/publics/index/332

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About "MARKETING FESTA 2024

The Chubu Marketing Association will provide a wide range of information on demand, from marketing-related topics such as marketing thinking and theory and advanced marketing case studies to various topics such as human resource development and branding, to help you gain new insights and hints for your business creation.

This is the only on-demand seminar of the Chubu Marketing Association, and the second to be held this year. Last year's first seminar had approximately 5,000 registered accounts, 21,000 video views (20 contents in 2 months), and a 93% viewer satisfaction rate.

This year, we have renewed all of last year's 20 contents and brushed up 3 contents that were popular last year, for a total of 23 contents.

We hope that many people across divisions will watch this year's event and make use of it to improve the marketing capabilities of their entire organizations!

Points of "MARKETING FESTA 2024

On-demand delivery means you can watch 24 hours a day, 7 days a week without being restricted by time!

You can watch it anywhere with a PC, smartphone, tablet, or any other device connected to the Internet!

You can watch it anywhere you have a computer, smartphone, tablet, or any other device connected to the Internet!

The 23-content course covers not only the basics of marketing, but also a wide range of information on digital applications, business creation, branding, customer communication, and more!

The seminar is limited to a two-month period, so you can listen to realistic and advanced case studies by "practitioner" lecturers!

Outline of the seminar

Seminar name: MARKETING FESTA 2024

Date: October 1 (Tuesday) - November 30 (Saturday), 2024

Form of event: On-demand delivery

Participation Fee: Pattern A (corporate unit application)

　　　　　　 →Chubu Marketing Association members 110,000 yen / General 143,000 yen

　　　　　　 Unlimited number of people who belong to the corporation who applied can watch the seminar.

　　　　　　 Pattern B (Application by one person)

　　　　　　 →Members of Chubu Marketing Association 22,000 yen / General 33,000 yen

　　　　　　 Up to 1 viewer per application

Conditions of Participation ： Members of companies and organizations

Sponsor : Chubu Marketing Association

Application Method ： Apply online at https://www.cpc.or.jp/mg/publics/index/332

　　　　　　 Apply online at

Official website: https://www.cpc.or.jp/mg/publics/index/332

Pattern A (corporate unit application) is by far the best choice!

The A Pattern (per-corporation application) is by far the best choice!

It can also be used as training materials for new employees or for departmental training. After listening to a lecture, the participants can exchange opinions and share ideas within the organization, thereby enhancing the learning outcomes.

Viewing logs can be provided to managers to manage viewing for the entire organization.

This service can also be used as part of a welfare program to provide a place for self-improvement.

On-demand contents PICK UP

Lecturer's photo (excerpt)

The popular theory of entrepreneurship.

The 5 Laws of Entrepreneurship: The 5 Laws of Excellent Entrepreneurs

Associate Professor Mitsunari Yoshida, Graduate School of Business Administration, Kobe University

What are the five principles of effectuation?

Five Principles of Effectuation

The 5 Principles of Effectuation - More important than strategy and planning.

The logistics and transportation industry is not the only problem!

Challenge to solve the logistics "2024 problem" - Efforts for upgrading expressways

Junichi Sugii, General Manager, Corporate Planning Department, Corporate Planning Division, Central Nippon Expressway Company Limited

Logistics "2024 Problem" and Its Impact

Toward the Reduction of Truck Driver Burden (Expansion of Rest Facilities and Connect Area Hamamatsu, a Relay Station)

Toward the realization of automated driving on expressways

LLM from Japan

The future that will change by utilizing NTT's version of large-scale language model "tsuzumi" - Maximizing "human attractiveness" through the fusion of people, AI and digital technology

Toshiyuki Yonebayashi, General Manager, Digital Data Business, Enterprise Business Sales Department (Nagoya), Nippon Telegraph and Telephone West Corporation

The Situation Surrounding Generative AI

Features and goals of NTT's version of LLM "tsuzumi

Future of Generative AI including tsuzumi and necessary measures

What is the insight of families raising children in their 30s?

Marketing for Working and Parenting Families -Hints for the Evolving Imadoki Family Strategy

Hiromi Takano, Leader, Imadoki Family Research Institute, Communication Planning Department, JR East Japan Planning Inc.

Actual living conditions and values of the "Imadoki" child-rearing family

The emergence of "doubles couples

Marketing communication approach to meet the needs of families in the future

The "CX and EX" approach to marketing and communication that meets the needs of families in the future

Marugame Seimen's "Brand Communication for Continued Victory": Creating an emotional experience through a spiral-up structure of CX and EX

Katsuaki Nagumo, Executive Officer, CMO and General Manager, KANDO Communication Division, Tridor Holdings, Inc.

Marugame Seimen's Spiral-Up Structure of CX and EX

The "Marugame Udonut," which sold more than 3 million servings within 3 weeks of its launch this summer, is a new experience value proposition that creates new markets and customers.

Creation of excitement that only Marugame Seimen can offer.

For more information on other contents and seminars, please visit the official website at https://www.cpc.or.jp/mg/publics/index/33.

About the Chubu Marketing Association

The Association was established for the purpose of advancing and improving comprehensive marketing activities. While focusing on "markets and customers" to support the sustainable growth of companies and survive global competition, the association plans and operates various lectures and tours with high information freshness directly related to practical business based on the "genchi-genbutsu" (local, actual products) principle. It is a marketing promotion and awareness organization that contributes to the enhancement of corporate vitality through the provision of the latest corporate marketing case studies and trend information.

Company Profile

Company Name ： Chubu Marketing Association

Location: Toyoshima Bldg. 11F, 2-15-15 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture, Japan

Representative: Tsuyoshi Ogasawara, Chairman

Establishment ： August 13, 1959

URL ： https://www.cpc.or.jp/mg/

Activities: Conducts marketing-related workshops, seminars, and round-table discussions,

　　　　　 Education and human resource development, promotion of international exchange, collection and provision of information, and dissemination and enlightenment related to these activities,

　　　　　 Information collection and provision, and dissemination and awareness-raising related to these activities