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Annual Autumn Gourmet Event to be held in Shinjuku's Okubo Park! Five consecutive sweets and ramen events will be held until December 15.

株式会社ブルースモービル

Bluesmobile, Inc. will hold five major gourmet events in Shinjuku Okubo Park over a three-month period from September 13 (Fri.) to December 15 (Sun.), 2024!

The first event, "Ice Cream Fest," will be held for the first time from September 13 (Fri.) to September 29 (Sun.), 2024, for 16 days, bringing together delicious ice cream that will blow away the hot summer this year! The second event will be the "2nd Japan Local Ramen Election" to determine the number one local ramen noodle in Japan over seven days from October 2 (Wed.) to October 8 (Tue.), 2024. The third phase will be the "Grand Tsukemen Expo Tsukemen Japan No.1 Determination Tournament," an event to determine the best Tsukemen in Japan over 28 days from October 10 (Thu.) to November 6 (Wed.), 2024, for the first time in about 10 years. The fourth event, "Sweet Potato, Chestnut and Pumpkin Festival," will be held for the first time in 16 days from November 8 (Fri.) to November 24 (Sun.), 2024, to enjoy the tastes of autumn all at once. And the fifth event, "TRY Ramen Grand Prize Festival," will be held over 20 days from November 26 (Tuesday) to December 15 (Sunday), 2024, featuring restaurants that have won the TRY Ramen Grand Prize, called the highest authority in the ramen industry.


Event Logo List


■Part 1: "Ice Cream Fest" to be held for the first time

On September 13 (Fri.), the first "Ice Cream Fest" will be held, bringing together a variety of ice cream menus that will be displayed at the event! The menu is "Delicious to eat and fun to photograph! It is an event that is fun to come every day with a variety of menus that are "fun to eat and fun to photograph!


Ice Cream Fest Logo


Outline of the event

Title : Ice Cream Fest

Period : 1st stage: Friday, September 13, 2024 - Thursday, September 19, 2024

        2nd Stage: Friday, September 20, 2024 - Sunday, September 29, 2024

Hours: 11:00 - 21:00

Price : Admission free *Meal tickets are available in increments of 200 yen (tax included)

Venue : Special venue in Okubo Park, Kabukicho, Shinjuku

Website : https://icefes.com

Official X : @icecream_fes

Official Instagram : icecream_fes

Planning and Management : Bluesmobile Co.



Ice Cream Fest Highlights

A series of photojournalistic and attractive menus will be available!

The menu is not only delicious to eat, but also attractive to upload on social networking sites.


For example...

A huge line of people waiting for 3 hours to get in! Shaved ice from the very popular shaved ice store "Anka Dre"!

Ice parfait from "Sweets Bar Melty," the famous restaurant that created the parfait boom in Sapporo

Gelato at Peach Farmer Cafe La Pesca, a very popular gelato store in Yamanashi Prefecture.

Parfaits from "21:00 Ice Cream", a rich ice cream parfait store that is very popular nationwide

・Sweet Forest, a popular sweets spot in Jiyugaoka, features an extremely popular menu!

・Polimae, a popular Italian restaurant with a 4.4 Google review "Meat and Wine Italian Bar" developed a new menu for the event!

And more! No matter how many times you come! We have prepared a variety of menu items that you will never get tired of eating!


It's too hot this summer! It's okay to be outdoors...! We have a large air-conditioner!

This summer, temperatures are expected to soar to 40 degrees Celsius (104 Fahrenheit), and the lingering summer heat is expected to continue into September. For this reason, we will have three 2-meter-high large air conditioners in the seating tent, and they will be running at full capacity.

Visitors will be able to enjoy ice cream in a cool environment!


[Illustrations by popular illustrator Kew Rice].

Illustrator Kew Rice, creator of popular characters such as Nekonohee, Suki Rabbit, and Suki Mouse, has created the key visual for the event. 292,000 X followers and 211,000 Instagram followers (as of August 6, 2024)! The venue will be decorated with works by illustrators and original goods will be available for sale.



Second: The 2nd General Election for Local Ramen will be held again this year!

The "Japan Local Ramen General Election," an event to determine the top of the more than 100 types of local ramen in Japan, will be held again this year!

The "Tokyo Ramen Show" and the "Grand Tsukemen Expo", two of the largest ramen events in Japan, will collaborate to determine the best local ramen in Japan! This year, 10 local ramen will compete for the title of Japan's best ramen, including 9 local ramen that have won the web-based qualifying contest and "Sakata Ramen", the winner in 2023!

Who will be crowned the number one ramen in Japan? Which local ramen will be crowned the best in Japan?


Local Ramen General Election Logo


Outline

Title : Japan Local Ramen General Election

Period : October 2 (Wed) - October 8 (Tue), 2024

Time : 11:00 - 21:00

Price : Free admission, 1,000 yen per bowl (tax included), common meal ticket system for all restaurants

Venue: Special venue in Okubo Park, Kabukicho, Shinjuku

Website : https://www.ramenshow.jp/gr/

Official X : @nippon_ramen

Project : Japan Ramen Association

Operated by : Bluesmobile Co.



Highlights of the "Japan Local Ramen General Election

The battle of "local ramen," not the name of the restaurant

This event is a battle of "local ramen" names, not store names! Entries can be made by stores or by local ramen associations (groups), but if you advance to the finals, you will be a "representative of local ramen"! You will be fighting on your own hometown's behalf, so you absolutely cannot lose! This is a serious competition.


The 10 finalists who have passed the intense web-based qualifying rounds are at a very high level.

The 10 finalists who have passed the intense web-based qualifying rounds are of an extremely high caliber. What happens here is... you will be able to eat 10 kinds of really delicious local ramen! That is to say! We will challenge this competition in the big city of Tokyo, carrying the thoughts of our friends from the regions that were eliminated in the preliminary rounds!


Finalists' local ramen

(1) Koshu Jidori Ramen (Yamanashi Prefecture: Team KOSYUJIDORI)

(2) Hakodate Ramen (Hokkaido: Hakodate Makonbu Shinsengumi! Ramen Menkichi)

(3) Shirakawa Ramen (Fukushima Prefecture: Haze Ding)

(4) Kaga Miso Ramen (Ishikawa Prefecture: Kanazawa Kaga Miso Yuukai)

(5) Nagaoka Ginger Ramen (Niigata Ramen Cooperative)

(6) Sano Ramen (Tochigi Prefecture: Sano Ramen Association)

(7) Hakata Ramen (Fukuoka Prefecture: Hakata Tonkotsu Nosemon)

(8) Yamanashi Gensui Ramen (Yamanashi Prefecture: Yamanashi Local Ramen Association)

(9) Sapporo Ramen (Hokkaido: Sapporo Ramen Jikiden-ya)

(10) Previous winner: Sakata Ramen (Yamagata Prefecture: Sakata Ramen Association)


The votes of the visitors will decide the best ramen in Japan! Participatory food festival!

From the moment a visitor holds a bowl of ramen in his or her hand, he or she is a judge!

You can participate in the battle to choose the best local ramen in Japan with your own hands!

Can that flavor you recommended become the best in Japan?


To become the best in Japan... it's not enough just to sell ramen!

To become the "No.1 local ramen shop in Japan", you cannot become the No.1 in Japan only by the number of cups sold!

To ensure that the winners are not determined by innovations to increase the number of cups served, the "number of votes for voting coins" is divided by the number of cups sold, and the winner is determined by a deviation value! Real voting is done with one voting coin per cup of ramen.

There will also be a box at the voting booth with no corresponding box.



The third round: The battle to determine the best tsukemen in Japan! Dai Tsukemen Haku Tsukemen Battle to decide the best tsukemen in Japan!

For the first time in about 10 years, a battle to decide the best tsukemen in Japan will be held!

Last time, the winner, "Chinese Soba Tomita," won the title of Japan's best tsukemen restaurant and became nationally known. About 10 years have passed since then. Which restaurant will win the title of Japan's No. 1 this time? Legendary restaurants and up-and-coming restaurants will all be competing in this year's competition!


Dai Tsukemen Haku Logo


Outline of the event

Title : Tsukemen Expo Tsukemen Japan No.1 Championship

Period : October 10 (Thu.) - 16 (Wed.), 2024

        2nd batch : October 17 (Thu) - 23 (Wed), 2024

        Third group: Thursday, October 24 - Wednesday, October 30, 2024

        4th batch: Thursday, October 31 - Wednesday, November 6, 2024

Hours: 11:00 - 21:00

Price : Free admission, 1,000 yen per cup (tax included), common meal ticket system for all restaurants

Venue : Special venue in Okubo Park, Kabukicho, Shinjuku

Website : https://dai-tsukemen-haku.com

Official X : @daitsukemenhaku

Official Instagram : daitsukemenhaku

Planning and operation : Bluesmobile Co.



Highlights of the "Dai Tsukemen Haku Tsukemen Nippon Ichi-no-Kenken" (Tsukemen Expo - Tsukemen Japan No.1 Championship)

The new champion will be the star of the future!

There are many ramen events, books, and programs... but this event is the only one where you can get the title of the best in Japan. If you win, your life will change! It's your chance to rise to stardom in one fell swoop! Moreover, since this is the first time the event has been held in 10 years, there is a possibility that the power structure of the ramen industry will change! That's how serious the restaurants competing in this competition are about making delicious tsukemen to challenge the battle!


This is the first time in 10 years that the Tsukemen Expo has been held exclusively for tsukemen.

In recent years, this event has been called the "Grand Tsukemen Expo" but has also served ramen.

This time, we are going back to our roots and all the dishes will be tsukemen.

The advantage of holding only tsukemen is that there are various ways to enjoy tsukemen, such as dipping the noodles in tsukemen sauce from different restaurants!


The stores that have passed the web-based qualifying rounds and will be participating in the main competition

Ranking in the preliminary round

1st Special Chicken Soba Ryusuke

2nd YOKOKURA STOREHOUSE

3rd High Mount

4th Takezue Shokudo

No.5 Tsukemen Wa

No.6 Special thick tuna tsukemen smile

No.7 Seimen Tsuneto

No.8 Menya Tsukemen Taisuke

No.9 Mendo-ism

No.10 Homemade Chinese Soba Noodles

No.11 Hakata Ramen Debu-chan

No.12 Menya Aishin TOKYO

No.13 Niboshi Soba Heihachi

No.14 MENYA DONKU

No.15 RAMEN VILLAGE CAFE

No.16 Yume wo Kare (Speak of Dreams)

No.17 Kuriyama

No.18 Ore no Ikiru Michi

No.19 Menya Oto

No.20 YOKOHAMA IKEKEI RAMEN OOTSUYA

No.21 Ochi Original Meatball Soba Noodle

No.22 Kameido Niboshi Chinese Soba Tsukihi

No.23 Kabasha Honten

No.24 Mame Tengu

No.25 wacca

No.26 Menya Nakagawaso

No.27 Zyozeiten

No.28 Horaiken Sohonten

No.29 Kimushiya

No.30 Oni Soba Fujitani

No.31 Goemon Nidaime

No.32 Mendo Inaba

No.33 Wheat and Meat Momonoki

No.34 KUCHE

No.35 Menke Jidokoro

No.36 Ahare

No.37 Ramen Shirogane

No.38 Yaki-Dori-Chuka-Soba Mio Tsukushi

No.39 Ramen Shishou

No.40 Zweiter Laden


Schedule for opening

<The first group: Thursday, October 10 - Wednesday, October 16, 2024

YOKOKURA STOREHOUSE

Tsukemen Wa

Homemade Chinese Soba Noodles

Talk about your dreams!

Yokohama Iekei-Ramen Ootsuya

Menya Nakagawa-kai

KUCHE

Menke Chicken Restaurant

Ramen Shirogane

Ramen Shishou


<The second group: Thursday, October 17 to Wednesday, October 23, 2024

Takezue Shokudo

Special thick tuna tsukemen smile

Tsukemenya Tsukemen Taisuke

Mendo-ism

Kuriyama

Ore no Ikiru Michi

OCHI, the original meatball soba

Mame Tengu

Mame Tengu

Zweiter Laden


<Third group: Thursday, October 24 - Wednesday, October 30, 2024

High Mount

Seimen Tsuneto

Niboshi Soba Heihachi

MENYA DONKU

RAMEN VILLAGE CAFE

wacca

Kameido Niboshi Chinese Soba Noodle "Tsukihi

Kikimushikiya

Oni Soba Fujitani

Yakiboshi Chuka Soba Mio Tsukushi


<The 4th group: Thursday, October 31 - Wednesday, November 6, 2024

Special Chicken Soba Ryusuke

Hakata Ramen Debu-chan

Menya Aishin TOKYO

Menya Aishin TOKYO

Gansha Main Branch

Horaiken Sohonten

Goemon Nidaime

Mendou Inaba

Wheat and Meat Peach Tree

Ahare



Part 4: Enjoy the tastes of autumn all at once! The first "Sweet Potato, Chestnut and Pumpkin Festival

For the first time, a food festival will be held where visitors can enjoy the tastes of autumn such as sweet potatoes, chestnuts, and pumpkins all at once! From staple foods such as chestnut rice to sweets such as pumpkin pudding and Mont Blanc! This event is perfect for the autumn season of appetite.


Imo, Chestnut and Pumpkin Festival Logo


Outline of the event

Title : "Imo to Kururi to Kabocha no Fes" (festival of sweet potato, chestnut and pumpkin)

Period : 1st stage: November 8 (Fri.) - 14 (Thu.), 2024

        2nd stage: Friday, November 15, 2024 - Sunday, November 24, 2024

Hours: 11:00 - 21:00

Fee : Free admission, 200 yen (tax included) in increments of food coupons

Venue : Special venue in Okubo Park, Kabukicho, Shinjuku

Website : https://ikkfes.com

Official X : @ikkfes

Official Instagram : ikkfes

Planning and operation : Bluesmobile Co.



The 5th ikkfes

The highest authority in the industry Tokyo Ramen of the Year 25th Anniversary

TRY Ramen Award Fest 2024 to be held


The "TRY Ramen Award", the highest authority in the ramen industry, will hold a ramen festival to commemorate its 25th anniversary.

The award-winning restaurants of the "TRY Ramen Award", the oldest award in the Japanese ramen industry, will gather at Okubo Park.

This will be a blissful gourmet event for ramen freaks and food lovers.

You can enjoy the tastes of famous restaurants recognized by the highest authority all at once.


TRY Ramen Grand Prize Festival Logo


Outline of the event

Title: TRY Ramen Grand Prix Fest 2024

Period: Tuesday, November 26 - Sunday, December 15, 2024

Hours: 11:00 - 21:00

Price: Admission free, 1,000 yen per bowl (tax included), common meal ticket system for all restaurants

Venue : Special venue in Okubo Park, Kabukicho, Shinjuku

Sponsor : Bluesmobile Co.

Cooperation : Kodansha Ltd.


What is the TRY Ramen Award?

The "TRY Ramen Awards" are the industry's top ramen awards announced in the magazine published by Kodansha Ltd. TRY stands for "Tokyo Ramen of the Year. In 2000, the magazine "TOKYO★1 Weekly" (now closed) published a ranking of ramen restaurants by genre of flavor in response to the call for "Let's decide the best ramen in Tokyo.

The ranking will be published every fall for the 25th year in 2024. The judging panel consists of ramen specialty stores in Tokyo and the three prefectures of Kanagawa, Chiba, and Saitama, excluding Chinese restaurants. TRY Ramen Grand Prize National Edition" is also published, introducing selected ramen restaurants from all over Japan.