Major Supermarket Ito-Yokado Deals with 22-Year-Old! Jiro-style all-purpose seasoning created by a young entrepreneur TONGARI Tonkotsu Garlic Dressing and Sauce Now on sale at Ito-Yokado stores in the Tokyo metropolitan area (excluding some stores)

YOKOYAMA Corporation (President: Junichi Yokoyama), headquartered in Shinjuku-ku, Tokyo, is a company founded at the young age of 20 by the youngest entrepreneur in history, who has established relationships with major clients in the three years since its establishment. We are pleased to announce that the company's popular product "TONGARI Tonkotsu Garlic Dressing & Sauce" will be sequentially launched at Ito-Yokado stores in the Tokyo metropolitan area (excluding some stores).

In-store POP

Outline of the product:

TONGARI Tonkotsu Garlic Dressing & Sauce is, as the name suggests, a unique seasoning that combines the deep richness of pork bone with the punchy flavor of garlic. This sauce, which has been particularly popular as a "Jiro-kei" sauce, is a versatile sauce that can be used in a wide variety of dishes, from simple salads to meat dishes, stir-fries, and even pasta.

Features:

Made from real pork bones: This product is made from real pork bones, not pork extract, which gives it its rich flavor and fullness.

Unique flavor

The rich flavor of pork bones and the intense aroma of garlic match each other perfectly. It enhances the flavor of dishes.

Versatile

Can be used in salads, meat dishes, stir-fries, pasta, and many other dishes.

Easy to use

The bottle type is easy to use and ideal for home use.

The secret to its dizzying growth and success:

Since its launch last year, YOKOYAMA Co., Ltd. has grown at a phenomenal pace. In addition to the appeal of the product's taste, the company's style of directly communicating the product's appeal by having representative Junichi Yokoyama himself attend business meetings has been very successful. At first, many buyers were snubbed because of their youth, but after just one bite, most of them changed their attitude and signed a contract with us. Thanks to rapid sales channel expansion and an aggressive marketing strategy, the product is now carried in many major supermarkets and drugstores.

Promotion:

In terms of promotions, the company has been a major player in the "Celebrity Ratings Check" and "GachimanDAY! and "Gatchuri Monday!" to promote the product's appeal to a wide audience. The company is also promoting direct communication with consumers through videos on its official YouTube channel.

Date of sales launch:

TONGARI Tongkotsu Garlic Dressing & Sauce will be available at Ito-Yokado stores in the Tokyo metropolitan area (excluding some stores) starting this summer. It will also be available at supermarkets, drugstores, and online stores nationwide.

Product image

For inquiries, please contact

YOKOYAMA Corporation

Public Relations: Junichi Yokoyama

Address : 3-1-6-402 Nishi-Waseda, Shinjuku-ku, Tokyo 169-0051

Telephone number: 03-4446-9067

E-mail address : info@yokoyama.co.jp

Brand website: https://ton-gari.jp/

YOKOYAMA Co., Ltd. will continue to provide innovative food products under the corporate philosophy of "offering new options for your dining table". We hope you will try the new taste of TONGARI Tongkotsu Garlic Dressing & Sauce.