Responding to the needs of "Value-performance consumption" trend forecast for the second half of 2024

Experience "The Lotion" by Aetās, a clean beauty skincare brand, at the @cosme TOKYO exhibition booth

2024.08.02 10:30

aretisme corporation

Aetās, a clean beauty skincare brand (distributor: aretisme corporation, headquartered in Minato-ku, Tokyo), is exhibiting "The Lotion" at the "Trend Prediction Shelf for the Second Half of 2024" on the 2nd floor of @cosme TOKYO (Harajuku, Shibuya-ku, Tokyo) from July 17 to August 8, 2024.

Exhibition at @cosme TOKYO

The exhibition provides an opportunity for visitors to try "Aetās The Lotion" as an item that will help realize the trend of "Value-Performace Consumption," which is one of the trends predicted by @cosme for the second half of 2024: the desire to obtain valuable products even if they cost a little more time, money, and effort.

About "@cosme Best Cosmetics Award 2024 2nd Half Trend Predictions

The "@cosme Best Cosme Award 2024 Second Half Trend Predictions" is a project related to the @cosme Best Cosme Award, organized by iSTYLE Inc. to predict consumer insights and beauty trends based on changes in consumer awareness analyzed from related information such as word-of-mouth on @cosme, sales at the online store @cosme STORE and actual stores @cosme TOKYO and @cosme OSAKA, as well as surveys, and from their knowledge as a beauty platform. The "@cosme Trend Prediction Department" was established to predict future trends based on the knowledge as a beauty platform. One of the five keywords predicted for the second half of this year is "Value-performace consumption.

What is "Value-performance consumption," the trend keyword for 2024?

What is "Value-Performance consumption"?

The "@cosme Trend Forecasting Department" has analyzed that time performance, which has been the focus of attention in recent years, is not simply a matter of shortening time, but a growing interest in "essential performance".

The trend is seen among young people in particular that they are "willing to invest even if it takes more time and money, as long as the returns they get are greater," and they believe that this concrete behavior has led to the hit of high-priced items and the boom in diagnostic services for bone structure and skin type, etc.

Details of trend forecast for the second half of @cosme Best Award 2024:

https://www.cosme.net/bestcosme/articles/2024_half-next-trend

●Aetās' "Value-performance

Aetas' skincare lineup consists of three products: "The Lotion", "The Moisturizer", and "The Cleanser". The Cleanser does not require double cleansing, and the other items are very simple to use, requiring neither complicated steps nor much time.

On the other hand, the products are designed with less-is-more formulas that aim for maximum effect with minimal ingredients, and the brand concept of "aiming for universal beauty while choosing minimal ingredients" matches the needs of "consumer valuables".

The product is rich in moisture, yet has a texture that is easy to spread on the skin, and a small amount can be spread over the entire face, making it possible to use the product for a long time with a single purchase. A single bottle of any of these items is supposed to last for two months (used twice a day, morning and night).

In particular, "The Moisturizer" is compactly sized at 50mL. In order to deliver nutrient-rich ingredients to the skin with only a small amount, "Beauty Core Rocket (BCR)(R)," a capsule smaller than pores with alternating layers of water and oil, is generously formulated. Each mL of The Lotion contains 740 million capsules, and each mL of The Moisturizer contains 7.4 trillion capsules.

The products are also designed to be sustainable and eco-friendly, with low irritation and ingredients that are gentle to both the skin and the environment, and packaging with a high recycling rate.

●Exhibition period and location

Special shelf for trend forecast for the second half of 2024

Exhibition period: July 17 - August 8, 2024

Location: @cosme store TOKYO, 2nd floor, special shelf for trend forecasting in the second half of 2024

Opening hours: Weekdays, Saturdays, Sundays and holidays 11:00 - 21:00

*Only testers are available at the store. Testers can only be used in-store. Products can be purchased from the online store by using the 2D code located in the booth.

Outline of exhibited products

Product name: The Lotion

Volume ：200mL

Price: 13,200 yen (tax included)

A fast-penetrating lotion that moisturizes the entire stratum corneum of the skin. In order to spread minerals and vitamins to every corner of the skin, we developed our own "Beauty Core Rocket (BCR)(R)," a capsule smaller than pores with alternating layers of water and oil, similar to the structure of the skin. The moment it touches the skin, the capsule peels off one layer at a time from the outside, and the water-soluble and oil-soluble nutrient-rich ingredients contained within blend quickly into the skin.

The Lotion

Aetās Brand Overview

Aetās

Aetās is a skincare brand that focuses on the "beginning of skin" and was created based on the concept that healthy skin can be nurtured by continuously providing necessary nutrients to the skin from before the turnover occurs until the cells finish their role and peel off. By injecting water-soluble and oil-soluble nutrients to every corner of the stratum corneum and protecting its healthy state, it brings smooth and radiant skin like porcelains. All items have a Natural Origin Index of 90% or more*. Containers and packaging are also made from recycled materials, achieving "circular beauty" in pursuit of reducing the burden on the skin and the environment.

Currently, three items are available: "The Lotion", "The Moisturizer", and "The Cleanser".

The ratio of naturally-derived ingredients to the total ingredients in products, based on ISO 16128 international standards.

Aetās official EC site: https://aetasofficial.com/

Rakuten Ichiba official EC site: https://www.rakuten.co.jp/aetas/

Instagram account: https://www.instagram.com/aetas_official/

X account: https://x.com/Aetas_official

Facebook account: https://www.facebook.com/aetas.official

YouTube account: https://www.youtube.com/@aetas_official

Company name: aretisme corporation

Head office: Aoyama Tower Place 8F, 8-4-14 Akasaka, Minato-ku, Tokyo

Business description: Manufacture and sale of cosmetics, and import/export and sale of daily necessities and sundries

Planning of public relations, advertising, promotion and marketing,