Opening of "ZEXA TV," the World's First New Broadcasting Station Combining Web3 and Broadcasting Joint Press Conference on Tuesday, July 23 (Hotel Metropolitan Yamagata)

Zexaverse Corporation, Diversity Media Corporation, Airy Media, Inc. (Head Office: Chiyoda-ku, Tokyo; President: Ryohei Kamitaki; hereinafter "Zexaverse"), Diversity Media Corporation (Head Office: Yamagata City, Yamagata Prefecture; President: Kazufumi Yoshimura; hereinafter "Diversity Media Group") and Airy Media Inc. (Head office: Chuo-ku, Tokyo; President: Jun Takigawa; hereinafter "Airy Media") to create Web3-related businesses in the media and entertainment industry based on the concept of "regional development" by combining their technologies and assets.

A joint press conference regarding the opening of "ZEXA TV" and the business alliance between the three companies will be held on Tuesday, July 23, 2024.

Image of the beginning of the press conference

Overview of the new service

In this collaboration, the community channel (112 channels) that Diversity Media Group has been broadcasting to subscribers as a broadcaster will be reconstructed as a new "ZEXA TV" (ZEXA TV), which will be operated by using blockchain technology, metaverse technology, and NFT (Non-Fungible Token). The new "ZEXA TV" will be the world's first ever Web3 fusion broadcasting service that enables viewers to have a new interactive experience while utilizing blockchain technology, metaverse technology, and NFT (Non-Fungible Token).

The content of the broadcasts will be based on the concept of regional development, and will include programming content that allows viewers to participate in and enjoy the attractions and culture of the region. ZEXA TV will be the world's first new broadcasting station to integrate Web3 and broadcasting, and will begin test broadcasting on July 1, 2024, followed by full-scale broadcasting on August 1, 2024.

Press Conference Summary

We would like to inform the press that we will be holding a press conference on July 1, 2024, and August 1, 2024.

If you wish to attend the press conference, please register by Friday, July 19, 2024, using the inquiry form below.

Please bring your business card and present it at the reception desk.

Date: Tuesday, July 23, 2024, 14:00-15:00 (Registration from 13:30)

Place: Hotel Metropolitan Yamagata, 3F Dewa

　　　　(Location: 1-1-1 Kasumi-cho, Yamagata City, Yamagata Prefecture)

Contents: Announcement of the opening of "ZEXA TV" and explanation of the channel,

　　　　Q&A session

　　　　Photo session

Speakers:

Ryohei Kamitaki (Representative Director, Zexaverse Inc.)

Kazufumi Yoshimura (President, Diversity Media Inc.)

Atsushi Takikawa (President, Airy Media Inc.)

Please note that this is a tentative schedule and the content may be subject to change at short notice.

Access to the venue

Hotel Metropolitan Yamagata

1-1-1 Kasumi-cho, Yamagata City, Yamagata Prefecture, 990-0039, Japan

Access】 Hotel Metropolitan Yamagata

Application Form for Press Coverage

https://zexatv.com/contact/

Inquiry 2D code

Please access the URL above or the 2D code below to apply.

For inquiries about the joint press conference, please contact

Diversity Media Inc.

Attn: YOSHIMURA Kazuyasu

MAIL: kazuyasu@dive.co.jp

TEL : 023-624-5000

fax : 023-624-5100

Personal information will be used only for the purpose of managing attendees and contacting them in relation to this event.

Personal information will not be provided or entrusted to any third party other than those involved in the event.

About ZEXA TV

ZEXA TV is the world's first new broadcasting station that combines Web3 and broadcasting. ZEXA TV aims to contribute to the revitalization of local communities through innovative broadcasting experiences and to provide a new venue for communication with viewers.

ZEXA TV Features

1) Interactive viewing experience

ZEXA TV allows viewers to enjoy valuable content while participating in the program.

Viewers can participate in quizzes and polls within the program and discover new content while having fun with other viewers.

2) Introducing regional attractions

Supporting regional development, ZEXA TV introduces attractive cultures and tourist attractions in various regions throughout Japan. Experience the diverse charms of Japan through regional specialties and stories of local people.

3) Innovation Strategy for Local Content and Creator Economy

Update the activities and experiences of both fans and creators of local content and creators, respond to new markets and needs such as the expanding creator economy, and introduce a copyright management system utilizing blockchain technology to protect the rights of viewers and content creators and provide a transparent and fair We will provide a transparent and fair environment.

Initiatives and Features of the Three Companies

1. fusion of regional development and technology

Zexaverse is promoting a regional development project that aims to build a close network with local governments, regional companies and organizations in countries and regions around the world and throughout Japan to create new businesses and contribute to regional revitalization through the power of technology, centering on Web3.

In this broadcasting service, we will be responsible for providing Web3 technology for TV broadcasting initiatives that utilize blockchain, especially those that link "TV programs" and "outside of TV programs".

Zexaverse also operates "Trekku Hunter," a new treasure hunting game in which players collect "Trekku (NFT)," a combination of Trekku cards and coupons, and plans to link broadcasting and Trekku Hunter.

2. provision of a variety of media services

Diversity Media Group is engaged in the core business of cable TV and Internet services, as well as advertising, program production, and IT consulting. The group companies include Movie On Yamagata (movie theater), Pass Lab Yamagata Wyverns (professional basketball team), and Iwate Cable Television, and is a Tohoku region-based media company with diversity (Diversity Media), which currently has 17 cable stations in the Tohoku region in wide-area cooperation. Through the "TohokuCast" service provided by the Tohoku Cable Television Network, which links 17 cable stations in the Tohoku region, the company is expanding its abundant specialty channels, BS4K broadcasting, citizen channels, diversity mobile, healthcare business, and other services throughout the Tohoku region.

In this broadcasting service, we will play a role in providing broadcasting infrastructure, program production and intra-group cooperation of Diversity Media Group, etc.

3. innovative audio technology and enhanced viewing experience

Airy Media offers a service (Soundlot for TV) that combines "acoustic watermarking" technology, a technology that embeds encrypted text and other information into audio signals, with a mechanism that delivers NFT to viewers' devices via sound.

This service is a mechanism that redefines TV broadcasting as a new advertising medium. Anyone with a smartphone can easily participate in this service without the need for a wallet. Through our collaboration with Zexaverse, we will offer a "Watch to Earn" model that utilizes real-time broadcast audio to deliver NFT.

In addition, to address the issue of copyright abuse, which is often seen as a problem in the media and entertainment industry, we will provide innovative solutions such as unprecedented copyright protection by utilizing blockchain technology and Airy Media's technology.

Future Prospects

In the future, the three companies will jointly utilize blockchain-related technologies and NFT, the core elements of Web3, to update the activities and experiences of both fans and creators of various local contents and creators, and to create a completely new broadcasting station that captures new markets and needs, including the expanding creator economy. We aim to become a completely new broadcasting station that captures new markets and needs, such as the expanding creator economy.

Related sites

ZEXAVERSE TOKYO: https://zexaverse.tokyo/

Diversity Media: https://www.diversitymedia.jp

Airy Media corporate website: https://www.airymedia.net

(Technology affiliate Evixar Corporation: https://www.evixar.com/ )

CM1

https://youtu.be/bczAzZzUINs?si=7bUzBUUKPzpC0SBE

CM2

https://youtu.be/AHZ0-l3fvoY?si=4GcGoiNNsKykxe-X

CM3

https://youtu.be/GEKiH0lUKSk?si=43Y0XBHSSfSM8lti