15,000 new customers have been acquired. SaaS specialized for referral campaigns is now available! Circle," a LINE MA SaaS that brings customers to customers Full-scale deployment to begin on July 16, 2024 (Tuesday)

Marketing Design Inc. (Osaka, Japan / CEO: Taketoshi Hiromi) has developed "Circle," a marketing automation SaaS using LINE that brings new customers to existing customers, and will begin full-scale deployment on July 16 (Tuesday).

Marketing Automation SaaS "Circle

Social Background (1): CPC has risen 74% over the years since 2016 / Web advertising continues to soar year after year

The average CPC (Cost Per Click) for SNS ads was ¥130 in 2016, but by 2019 it will be ¥227, a 74% increase. After the Corona Disaster, this trend has been further accelerated.

Source: Allied Architects, Inc. https://smmlab.jp/article/snsad-average-cpc/

CPC has risen 74% in the years since 2016 / Web advertising continues to soar year after year

■Social Background (2): Digital ad budgets continue to increase / A clear digital shift in overall ad budgets

According to a survey conducted jointly by Nikkei Cross Trend and Growth X for marketing operations personnel in 2024, digital ad budgets for listing ads, display ads, video ads, and web media ads, led by SNS ads, which 43.6% of respondents said would increase Many respondents answered that they would increase their digital ad budgets for listing ads, display ads, video ads, web media ads, etc.

On the other hand, the four media most likely to decrease were newspaper and magazine ads, flyers and direct mail, traffic ads, and outdoor ads, all non-digital media. Advertising budgets are further shifting to digital media.

Source: Nikkei Cross Trend https://xtrend.nikkei.com/atcl/contents/watch/00013/02407/

Increasing digital ad budgets / Clear digital shift in overall ad budgets

Development Background: Developed with the aim of "marketing that does not rely solely on advertising" for storefront businesses

We offer the referral campaign cloud "Kuchiko Premium" and have successfully made over 15,000 referrals in the 8 years since 2016. While dealing with a variety of projects from retail to service industries, we were looking for ways to further strengthen our company's philosophy of "enriching companies and consumers through marketing that does not rely solely on advertising," and we received a request from a client to "create an MA tool to conduct referral campaigns more efficiently The development of this service started when we received a request from a client to "create an MA tool to conduct introduction campaigns more efficiently".

Service Features: What is LINE MA SaaS "Circle"?

It is a SaaS-type customer management service that enables highly accurate marketing automation based on LINE. Customized measures for each customer, including referral campaigns, can be easily implemented.

LINE MA SaaS "Circle

Why is LINE the best choice for referral campaigns?

In order for a referral campaign to generate a large number of referrals, not only do you need to have a[media/image5.png]connection with your existing customers, but you also need to have a high degree of intimacy with them to make it work. LINE, the undisputed standard tool in communication tools, connects users with exactly that high degree of intimacy. This was the deciding factor in using LINE as the basis for development.

Also, to count referrals, an entry is required. Another deciding factor was the fact that using LINE, this can be done with a single tap, whereas using a web-based form requires the entry of a variety of information.

Functions as MA (Marketing Automation)

In order to run a referral campaign, it is important to build a relationship between the customer and the company, rather than just a connection between customers. Circle can realize this.

(1) Turn existing customers into fans by utilizing LINE functions such as messaging

(2) Create an environment where new potential customers can be introduced to your company without stress because you do not miss the timing when the heat is turned up.

　　(2) Create a stress-free environment where new potential customers can be introduced to you.

(3) Actually getting referrals

This sequence of events can be achieved seamlessly on LINE alone (or in combination with a real campaign).

Circle" creates a cycle in which you can increase the efficiency of acquiring new customers through LINE's friend linking function, turn existing customers into fans, and acquire more new customers through referrals from existing customers.

Example of building relationships with existing customers

In the case of "Ruby", a dry cleaning company with over 300 stores mainly in the Kansai region, the use of an official LINE account has been very effective in the dry cleaning industry, where the acquisition of repeat customers is directly linked to maximizing LTV, by reducing sales promotion costs, increasing the repeat rate, increasing the open rate by 8 times compared to an application, and greatly doubling the coupon usage rate compared to direct mail. The app was evaluated as very effective in the cleaning industry, where the acquisition of repeat customers is directly linked to maximizing LTV.

A case study of building relationships with existing customers

Click here for details of the case study

Company name: ruby co.,ltd.

Business description: Clothes cleaning business

https://www.kuchi-co.com/case/4217/

Any store business in any industry can streamline its on-site operations.

For example, by integrating real and online store operations with LINE, such as "automating the acquisition of customer attributes when registering as a LINE friend" or "getting a card when you scan the QR code at the store", it is possible to DX a variety of services and innovatively increase efficiency.

Circle" can solve such problems as "We have been increasing the number of LINE friends but have not been able to utilize it effectively" or "The number of LINE friends is decreasing every time we send a message".

Furthermore, no matter what type of business you are in, such as sports clubs, cram schools, beauty clinics, or the professional services industry, we can propose a solution based on our past achievements, so please feel free to contact us.

As for future plans, we are planning to expand our business to overseas countries such as Thailand, Indonesia, Taiwan, and South Korea, where LINE is expanding. As a referral platform where customers bring customers, "Circle" aims to go global from Japan.

Streamlining the on-site operations of any storefront business in any industry is possible.

Company Profile

Company name: Marketing Design Inc.

Representative Director : Taketoshi Hiromi

Location: Dojima Axis Building 4F, 2-2-28 Dojimahama, Kita-ku, Osaka-shi, Osaka

　　　　　　 Taiyo Seimei Shinagawa Building 28F, 2-16-2 Konan, Minato-ku, Tokyo

Date of Establishment : February 1, 2017

URL : https://www.mk-design.co.jp/

■About Marketing Design, Inc.

Marketing Design Inc. provides corporate marketing support and DX promotion, as well as develops and sells the patented referral and referral marketing tool "KUCHICO PREMIUM" as a SaaS-type product. We also provide customer attraction support services for community-based stores such as sports clubs, cram schools, and driving schools.

Marketing and DX promotion support services for companies

https://www.mk-design.co.jp

KUCHICO PREMIUM, a referral marketing tool

https://www.kuchi-co.com

Customer attraction support service for retail businesses

https://www.goodsalespromotion.jp

＜For more information, please contact

Miyake, Marketing Design

tel: 050-1746-0155

MAIL： info@mk-design.co.jp

Appendix: List of Circle functions

Customer management function

Additional information can be managed in addition to LINE user names.

Tagging based on survey results and actions taken on LINE is possible.

Highly accurate customer management can be realized by linking with external data.

This allows for more effective customer management.

Delivery functions tailored to the customer's needs

Messages can be delivered to customers by segment based on data accumulated in the customer management function.

One-to-one communication

Chatbot functionality enables automatic response to questions

Chatbot function automatically responds to questions ・Automation of delivery based on specific conditions is also possible, reducing operational man-hours

Communication Functions to Increase Customer Satisfaction

A variety of convenient functions for communication with customers.

Coupons and prizes can be easily set up on Circle to improve retention rate and trigger the next action.

Loyal customers can easily introduce their friends to Circle.

By utilizing various functions, it is possible to improve customer satisfaction.