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First in Hokkaido! Croffin specialty store Fermented Milk Butter Honpo" 7/10(Wed.) Opened at Sapporo Maruyama class!

~A gem of milk butter from a farm in the town of Koube, filled with 116 years of history.

株式会社SMILE SOL

SMILE SOL Inc. (Head office: Kuribayashi Bldg. 402, 1-15-2 Minami 4-jo Nishi, Chuo-ku, Sapporo, Hokkaido 064-0804; Representative Director: Hiroshi Ogawa), which operates 21 restaurants, including "Okyu Kushi Yokocho Tecchan," "Hokkaido Okyu Sake Bar Saburo," and "Hokkaido Italian Restaurant Bibide Bardemoon," mainly in Sapporo, Hokkaido. Hiroshi Ogawa, Representative Director, will open a new Hokkaido croffin specialty store "Fermented Milk Butter Honpo" on the first floor of Maruyama Class in Maruyama, Sapporo on July 10, 2024 (Wednesday).


The brand uses fermented milk butter produced by Pine Land Dairy, a farm in Okobe-cho, Hokkaido, which boasts a history dating back to 1908, and aims to contribute to the development of Hokkaido's primary industry and the creation of a sixth industry. The products and designs are produced by "hanninmae", the same company that created the very popular and famous stores "Maruyama Melon", "Milked Drake", and "Maruyama Bagel LOOP", among others.

The cutting-edge craftsmen of Hokkaido have joined forces to bring you smiles through their brand from Maruyama.


Hokkaido Croffin Specialty Shop

Fermented Milk Butter Honpo

Store interior image

Pine Land Dairy" at Koube Town Farm

Product development

Craftsmen's crystals


About "Fermented Milk Butter Honpo

A brand centered on fermented butter produced by a ranch with a 116-year history in Hokkaido.

Croffins are made with fermented milk butter from "Pine Land Dairy" in Okobe Town, Hokkaido and 100% Hokkaido wheat. The unique way of making the dough is characterized by the way it is twisted and turned inside out.

It expresses the rarity of being available only in Maruyama class, the food hub of Sapporo, the retro and trendy feeling and the understandability that is loved by various people of all ages.



About "croffin

Croffin is a new type of sweet that combines a croissant and a muffin. Crofins were born in Australia and then became a big hit in New York. Many bakeries offered crofins, and they quickly became a popular menu item. Croffins are now very popular in Korea as well, especially among the younger generation through SNS, and many cafes and bakeries carry them. The crunchy outside and fluffy inside are the characteristics of crofins, and once you try them, you will surely become addicted to them.



About the ingredients

Dairy farming in Hokkaido has traditionally relied on inexpensive imported feed, but the Corona disaster caused the price of imported feed to skyrocket, and the dairy industry faced a shortage of domestic feed. Since its opening, Pine Land Dairy has taken advantage of the rich Okhotsk land to produce its own grass. Today, we operate as a large-scale farm with approximately 2,000 cows and use very little imported feed. The raw milk produced is "genuine Hokkaido" raw milk from Okhotsk pasture grass and locally raised dairy cows.



About "Fermented Milk Butter

Fermented milk butter is made by fermenting buttermilk with lactic acid bacteria. It has a slightly sour taste and a light and fluffy texture. It is delicious eaten as is and has a short shelf life because no salt is added, but rock salt or citron salt can be added if desired. When heated, it loses its acidity and develops a mellow aroma, making it suitable for baked goods and cooking.


Raw milk cream

Melted custard

Salted butter whip

Broken chocolate

Shortcake

Cinnamon Apple Pie


Product Lineup

Fresh Milk Cream 280 yen

Melted custard 330 yen

Salted Butter Whip 360 yen

Broken Chocolate 380 yen

Shortcake 450 yen

Cinnamon Apple Pie 400 yen

Tiramisu 359 yen Box 180 yen

Other croissant menu items to be released

Prices include tax.



About SMILE SOL Inc.

Fun like the sun, smiling and energetic! Energize your customers with your flirtatiousness and charm!

We provide our customers with energy and excitement every day so that they can naturally smile and have a great time through food and drink.



About "Pine Land Dairy"

The history of Pine Land Dairy began with a single Holstein cow.

More than 100 years ago, in 1908, we began farming in the town of Koube. As a result of gradual expansion, the farm has grown into one of Hokkaido's top-class gigafarms with a total of approximately 2,000 head of cattle. Although we have a long history, we have always been aware of the trends of the times and have demonstrated the value of our existence as a dairy farming enterprise in Hokkaido based on flexible management guidelines. We are grateful for the blessings of the land of life and continue to aim to provide "hearty smiles" to everyone's lives through safe, secure, and diligent manufacturing.

URL: https://www.instagram.com/pineland_farm/



About "hanninmae," a food production group

Based in Sapporo, Hokkaido, hanninmae is a food production group that handles all aspects of food production throughout Japan. We provide one-stop support for product development, design, and sales promotion.


Maruyama Melon

Milked Drake

Maruyama Bagel Loop

Supporting about 100 restaurants nationwide, consulting for 30 companies


Supporting about 100 restaurants nationwide, consulting for 30 companies.

URL: https://www.instagram.com/hanninmae.official?igsh=MWx5OGgxY2kydG13Zw%3D%3D&utm_source=qr



Outline of the store

Store name : Hokkaido croffin specialty store "Fermented Milk Butter Honpo

Location : Maruyama Class 1F, 1-1, Minami 1-jo Nishi 27-chome, Chuo-ku, Sapporo

Regular holiday : None

Business hours : 10:00 - 20:00

Products: Croffins, etc.

       Prices are subject to change and include tax.

Price range: 280 yen - 450 yen

TEL : 011-600-1570

URL : https://www.instagram.com/hakkomilkbutterhonpo/



Company Profile

Company name: SMILE SOL Co.

Representative : Hiroshi Ogawa, Representative Director

Location: Kuribayashi Building 402, 1-15-2 Minami 4-jo Nishi, Chuo-ku, Sapporo, Hokkaido, 064-0804, Japan

Establishment: December 1, 2010

Business description: Food and beverage business, franchise development business

Telephone number: 011-271-2425

URL : http://www.smilesol.com/