Report】Custom cars gathered at Expo '70 Commemorative Park!

On Fleek, an apparel brand operated by On Fleek (headquarters: Kahoku City, Ishikawa Prefecture; CEO: Kengo Higashima; YouTuber: MATTI), held the car event "On Fleek FEST 2024 OSAKA" on Sunday, June 23, 2024, at the Expo Park Festival Plaza in Osaka Prefecture. Despite unfavorable weather conditions, the event attracted 200 imported and custom cars and 1,200 guests.

The event was held in Aichi and Oita prefectures in 2023 to great acclaim, and this was the first time it was held in the Kansai region. This year's theme was "CHALLENGE. Custom beginners and promising new dance performers and singers showed off their daily achievements.

Kitchen cars were also gathered at the venue. Like a familiar theme park, the event was a place where people who are not interested in cars, movie buffs, and children and adults alike could experience firsthand the appeal of cars.

Group photo

Our company, based in Kahoku City, Ishikawa Prefecture, experienced the Noto Peninsula Earthquake of 2024, which occurred on January 1. At this event, we sold charity wristbands to support the victims of the Noto Peninsula earthquake, and as a first step, we donated a portion of the proceeds to the town of Hodatsushimizu (Ishikawa Prefecture), which was affected by the earthquake, to be used for children's education. The Mayor of Hodatsushimizu Town expressed his gratitude and gave a strong message of support for the event, saying, "We will do our utmost to support the implementation of the event at the Senrihama Nagisa Driveway, the only place in Japan where you can drive on the sandy beach.

Hodatsushimizu Town and On Fleek representative (at time of donation)

The motorcycle category was newly established this year, and motorcycle users expressed their eagerness for the next event to be held, saying that such an event is hard to find for motorcycles and they hope it will be continued in the future.

This year's awards were handed out to the winners, who received authentic US road signs customized to On Fleek's specifications. Original road signs are also available for purchase from Y&market.

Y&market: https://www.yandmarket.jp/

■Guest Comments

This was my first time to attend a car-related event, and I had no idea that car events could be so much fun. The staff were all very kind and made me feel very comfortable. From the cars on display, I could sense the owners' dedication and enthusiasm, and I was able to experience the depth of customization. I was moved by the heartwarming episode at the end of the event. If there is another event like this, I would definitely like to participate!

■Memories of that day come back to me even after the event is over.

Photos taken by the photographers at the event are available for purchase through On Fleek Photo Service (online). In addition to downloading your favorite photos, a service is available to print them on calendars, panels, etc. This is an On Fleek-esque service that will allow you to dwell on your memories at home even after the event is over.

Stay tuned for more upcoming events hosted by On Fleek. The latest news is available on On Fleek's official SNS.

On Fleek Photo Service

https://www.photoreco.com/onfleek

Digest movie of On Fleek FEST 2024 OSAKA

https://youtu.be/bDC7-PA3SZY?si=SX6kOBqUB7IDNSSc

Produced by Suke Photo&Filmmaker (official media)

Event Summary

Event name: On Fleek FEST 2024 OSAKA

Period: Sunday, June 23, 2024, 10:00 a.m. to 4:00 p.m.

Venue ： Expo '70 Commemorative Park / Festival Plaza

Number of visitors ：approx. 1,200

Official Website ： https://www.onfleek.info/event

Dance Performance 1

From the sky above the venue

About On Fleek

On Fleek is a slang term meaning "perfectly done" or "perfectly executed. On Fleek is to deliver directly to children a car that is filled with the form and performance of each car, as well as the thoughts of its owners and developers. We believe that this will give children a hint for their future dreams and a positive attitude toward work. On Fleek provides dreams and excitement to visitors through such a "perfectly executed" car event.

The simple yet cool design of On Fleek is inspired by the streets of the West Coast of the United States. The brand accepted by the local youth is now yours.

Representative biography

Graduated from Ishikawa Hakui High School

Graduated from Meikai University, School of Hospitality and Tourism

Oriental Land Co., Ltd. (Tokyo Disney Resort management company): Engaged in attraction management as an associate employee for 4 years.

(Meiko Gijuku private tutoring school), where he was involved in classroom management as deputy head teacher.

Worked for Hodatsushimizu Town (Lifelong Learning Division, Tax Division, Planning and Promotion Division)

Representative of On Fleek

Message from the organizer

On Fleek FEST 2024 OSAKA was a great success as a place for vehicle owners who love their vehicles to interact with guests. Even though the weather was unfavorable, we were very happy to see the expressions on the faces of the guests who came to enjoy the event. It was an unforgettable day in my life to be able to hold the event at the Expo Park, a place where history is etched, and to be able to decorate a page in my life with the guests and crew members who visited the event. I would also like to thank the Noto Peninsula Earthquake Charity for their support. We will continue to join forces with various entertainment and community members to create a population of people involved and to convey the appeal of cars through our events.

YouTube Channel

MATTI LIFE CHANNEL

https://www.youtube.com/@matti-life

Company Profile

Company name: On Fleek

Head office: 102 Marin Shirao, 64-2 Nu, Shirao, Kahoku, Ishikawa 929-1177, Japan

Representative: Kengo Higashima

Business : Sales of original brand products and imported products from overseas

Establishment : 2018

HP ：On Fleek official website https://www.onfleek.info/

　　　　　　On Fleek official online store https://onfleek-official.com/