Total sales exceeded 730,000 units! Atami's specialty "Atami Bataa Anpan" is a summer-only product Cold Atami Bataa Anpan [Salted Vanilla]" and "Atami Bataa Anpan Manju [Salted Vanilla]" will go on sale on Saturday, June 29, Atami Bataa Anpan Manju Salted Vanilla" will go on sale on Saturday, June 29!

2024.06.25 11:00

株式会社フジノネ

Mataichi An Atami Bataan (Atami City, Shizuoka Prefecture), a sweet store specializing in Japanese and Western sweets with red bean paste and butter, will release two seasonal products, "Chilled Atami Bataan Pan [Salted Vanilla]" and "Atami Bataan Pan Manju Salted Vanilla" from June 29, 2024 (Saturday). We hope you will enjoy the perfect summer flavor with a refreshing salted vanilla aroma.

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/

(Left) Atami Bataa Anpan Manju Salted Vanilla, (Right) Cold Atami Bataa Anpan [Salted Vanilla

Our most popular! Atami Bataa Anpan" is now available only during the cool summer season!

Atami Bataa-An", a sweet store specializing in red bean paste and butter with a blend of Japanese and Western sweets, was opened in August 2021 in collaboration with "Mataichi An", a long-established Japanese sweets store representing Shizuoka since its establishment in 1871. The shop's many creative sweets, which combine the "homemade red bean paste" made from rare and valuable Hokkaido Erimo azuki beans and mild butter that Mataichi An has been passing down for over 150 years, have been very well received by customers of all ages, especially the signature product, "Atami Bataan Anko". In particular, our signature product, "Atami Bataa Anpan" has become a very popular item, with cumulative sales topping 730,000 units (as of April 2024).

Cold Atami Bataa Anpan (Salted Vanilla)

Two new summer-only products are now available: "Chilled Atami Bataa Anpan [Salted Vanilla]" and "Atami Bataa Anpan Manju [Salted Vanilla]," in which the softly fragrant salted vanilla melds with the red bean paste and butter in a cool and refreshing way. We will bring you a summery taste.

Limited summer season products

Delicious when chilled! Two new products with a summery flavor of softly salted vanilla

Chilled Atami Bataa Anpan [Salted Vanilla] 480 yen per piece

Chilled Atami Bataa Anpan [Salted Vanilla

The soft dough is filled with butter cream with vanilla and Mataichi An's grains of red bean paste, and finished with a sprinkling of sea salt. The butter has a nibbling texture when cooled, and the saltiness of the salted vanilla is a perfect balance. The cool and refreshing "Chilled Atami Butter Anpan [Salted Vanilla]" is available only during the summer season, and can be enjoyed until the last bite, even in the hot summer months.

＜Outline of the product

Product name: Chilled Atami Bataa Anpan (Salted Vanilla)

Date of release: Saturday, June 29, 2024

Price ： 480 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans

・Limited quantities available every day

*The salt on the top surface may melt depending on climatic conditions.

Atami Bataa Anpan Manju Salted Vanilla 280 yen per bun

Atami Bataa Anpan Manju Salted Vanilla

Mataichi An's signature sweet bean paste and smooth butter with vanilla are wrapped in a bread-like bun dough, covered with sea salt, and baked. It tastes even better when chilled, making it the perfect summer bun bun in Atami.

<Product Outline> Product Name: Atami Bataan Bun Manju

Product name: Atami Bataa Anpan Manju Salted Vanilla

Date of release: Saturday, June 29, 2024

Price ： 280 yen for 1 piece / 960 yen for 3 pieces / 1,780 yen for assortment (3 pieces of salted vanilla and 3 pieces of red bean)

Allergy：Dairy ingredients, eggs, wheat, soybeans

*All prices include tax.

What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) is stuffed into the buns. Melt-in-your-mouth butter.

Cumulative sales exceed 730,000 pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream that has a nostalgic flavor.

Atami specialty: Atami Bataan Anpan

What is Mataichian's Atami Bataa-an bread?

～A sweet blend of Japanese and Western sweets made with homemade red bean paste and butter, which has been passed down from Mataichian for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that the sweets were opened in the Nakamise-dori shopping street in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of the civilization and enlightenment of Atami.