Sharpening "Research and Analysis" Skills to Achieve Successful Results with Websites Practical courses to learn from "actual projects" will be held in sequence from Friday, July 19, 2012.
一般社団法人ウェブコンサルタント・ウェブアドバイザー協会
The Web Consultants and Web Advisors Association (WebCA, Representative Director: Seijun Kwon) will hold a series of "Competitive Research" and "Strategy Canvas" courses to learn "research and analysis," the foundation of website development, starting on Friday, July 19.
Relationship between Competitive Research and Strategy Canvas
A well-reasoned strategy is necessary to build a website that delivers results. In order to develop such a strategy, preliminary research and analysis are indispensable. So, how do you research and analyze? This "Competitive Research" and "Strategy Canvas" course systematically summarizes these methods.
This is a new method to accurately grasp the wants of consumers and find out the reasons why they choose your site and its value in the complex omni-channel consumer behavior. This course will teach you how to analyze "non-customers" who are not coming to your site, and how to convert them into "customers.
In this course, Saori Murakami, a WebCA board member who has achieved many results as a freelance web consultant, will share her research and analysis methods using actual projects as the subject matter. Because it is a "practical course," the results of research and analysis can not only be used at work, but can also be used as objective evidence to persuade clients.
Competitive Research Course, Strategy Canvas Course Banner
Course name
Competitive Research and Strategy Canvas
Contents
Competitive Research
This is a framework for finding "winning opportunities" by learning various research methods such as how to find and locate competitors, price research, content research, product and service research, and actual store research.
[Strategy Canvas
This is a method of comparing your company with your competitors based on the results of competitive research. The course aims to highlight the differentiated advantages and how to turn "non-customers" into "customers".
*Competitive Research and Strategic Canvas are recommended to be taken as a set.
▼Course details can be found here
https://www.webconsultant.or.jp/lp/2024/research
▼ You can also watch the video here for more details
We recommend this course for the following people
Web developers who want to build a web site based on their strategy.
Those who feel limited by the results of only using site analysis.
Those who cannot find a "reason to be chosen" for their company.
Those who want to learn specific methods of research and analysis.
Those who want to acquire practical skills.
WebCA membership registration is required to attend. Please register as a member and join us.
Please refer to the following URL for membership information.
https://www.webconsultant.or.jp/application
Dates, Location and Fee
Competitive Research Course
＜Classroom lecture (Pre-learning, e-learning, approx. 106 min.)
Participants are required to watch the video and work on their own assignments before the first day of the practical work.
＜Practical work (2 sessions)
Dates: 1st session on July 19, 2024 (Friday) / 2nd session on August 2, 2024 (Friday)
Time: 1:00 p.m. to 6:00 p.m. on both days
Place: Tokyo Komagome Office or Zoom (face-to-face at the Komagome Office is recommended)
<Course fee
385,000 yen (tax included)
<Deadline for application
July 5, 2024 (Friday)
Strategic Canvas Course
＜Classroom lecture (prior learning, e-learning, approx. 102 min.)
You will be required to watch the video and work on your own assignments before the first day of the practical work.
＜Practical work (2 sessions)
Dates: 1st session scheduled for August 29, 2024 (Thursday) / 2nd session scheduled for September 12, 2024 (Thursday)
Time: 1:00 p.m. to 6:00 p.m. on both days
Place: Tokyo Komagome Office or Zoom (face-to-face at the Komagome Office is recommended)
<Course fee
385,000 yen (tax included)
<Deadline for application
August 15, 2024 (Thursday)
◆Instructors
Web Consultants and Web Advisors Association
Saori Murakami, Director
<Background
Saori Murakami has over 20 years of experience in the web industry, and has worked as a web consultant and web advisor for over 20 years. With over 20 years of experience in the web industry, he has given many seminars and lectures on website development and marketing based on strategy.
For more information, please contact
▼Click here to contact us.
https://page.line.me/lki0110x?oat_content=url&openQrModal=true
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