～DENMAN, the World's Leading Hairbrush Brand, Enters the General Market for the First Time Launch of 22 new items in 11 categories, from shampoo to finishing touches

Torico Industries, Inc. (Head office: Naniwa-ku, Osaka; President: Yuji Murashima), the exclusive Japanese distributor of Denman International (Head office: U.K.), which manufactures Denman brushes loved by hair dressers worldwide, will begin general sales of Denman brushes in July 2024. Denman Brush" "Denman Brand Image Image" "Denman Brush" "Denman Brush

Denman brand image

Denman is one of the leading hairbrush brands in the United Kingdom, established in 1938, and is popular in more than 60 countries around the world, with cumulative sales of more than 100 million brushes. It has earned a high reputation as a favorite brush of professionals such as hairdressers, barbers, and hair/makeup artists. Some people have fine, tangled hair, while others have stiff or thick hair. Everyone's hair problems are different. Denman brushes offer a wide variety of products to meet the needs of each individual. Denman brushes are also the brand of choice for professional hair stylists when selecting brushes for different problems and purposes, and are also distributed as educational materials at beauty schools.

D3 Brushes

Denman's decision to sell its products to the general market in Japan, following the opening of its directly managed online store "Denman Brush Japan Official Shop" (https://denmanbrush.jp/), is part of the company's global strategy to "deliver universal value (quality) to people all over the world". This is part of the company's global strategy to "deliver universal value (quality) to people around the world.

Kyoto Cherry Blossom (D90L and D3)

Leopard/Tiger (D90L and D3)

One of the appeals of this product is its design, which is full of attention to detail that transcends age and national borders and does not disrupt personal identity. In the general market, 23 items in 11 types will be available, including the "Kyoto Cherry Blossom" series with a white pattern and pink base, which was planned based on the excitement of a visit to Kyoto by a Denman official, and which has a high design quality and is particularly appreciated on the Denman official e-commerce site. The products are of such high quality that they are said to last for half a century with regular care. The original styler D3 and D14 series, which are Denman's iconic products, are hygienic as both the base and pins can be disassembled for washing.

Product Introduction

Basic products

Top left: D83 / Top right: D81M / Bottom left: D6 / Bottom right: DCB1

This is a basic item of the royal road among many Denman products.

D6 (bottom left): Shampoo brush with soft pins that do not damage scalp and hair.

　Standard retail price 1,650 yen (tax included)

D83 (upper left): Paddle brush with a wide face. It gives comfortable stimulation to the scalp.

　Standard retail price 3,850 yen (tax included)

D81M (upper right): Mixed brush with natural bristles and nylon pins.

　Standard retail price 3,630 yen (tax included)

DCB1(lower right): Special brush for hairbrush care.

　Standard retail price 1,100 yen (tax included)

Washing, drying, and conditioning hair.

If any one of these is missing from your hair care routine, you will not be able to maintain great hair.

Use different items for different occasions to take better care of your hair, and don't forget to take care of your favorite hairbrush.

D3 Series

Top left: Black / Top right: Kyoto Cherry Blossom / Bottom left: Wild Flower / Bottom right: Tiger

▽Features

The ultimate hair brush that not only dries hair but also creates curls.

The Traditional Denman Brush and Original Styler are the definitive blow-dry style brushes. It styles even long hair without stress and shine. The base and pins of this series can also be disassembled and washed, which is hygienic and keeps the brushes clean.

Standard retail price: Upper product: 2,970 yen / Lower product: 3,520 yen (tax included)

D90L Series

Upper left: Black / Upper right: Pink / Lower left: Kyoto cherry blossom / Lower right: Leopard

▽Features

Four soft pins of two types (long and short) untangle tangled hair. The long pins are soft and easy to hold on to the hair, while the short pins can untangle tangled hair. Teardrop handle for blowdrying and other techniques. Simply brush through for a smooth, silky finish without stressing the hair. The synergy of soft pins and cushions prevents hair from getting caught.

Standard retail price Upper item 3,740 yen / Lower item 4,840 yen (tax included)

A total of 11 types and 22 items are available for general sale.

Denman Brush Japan Official Shop Website》 《Denman Brush Japan Official Shop Website》 《Denman Brush Japan Official Shop Website

https://denmanbrush.jp/collections/brushes

In order to protect the global environment, Denman is working to replace disposable plastic used for brush packaging with recyclable packaging starting in 2019. Although durable, high-quality plastic is used for brush handles, packages with a short usage period are targeted for reduction whenever possible. Denman International (UK) plans to bring the new fully recyclable and sustainable packaging to professional and retail markets in more than 60 countries worldwide. Kevin McNamee, CEO of denman International, said, "We are very pleased to introduce Denman brushes to the people of Japan. It is a great honor for us to be accepted by Japanese consumers, who have a high level of quality awareness and commitment to quality. We hope to deliver products that will satisfy the Japanese people, who share a common culture of using good products for a long time.

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Past Awards

D38 Power Paddle won the Best New Hair Styling Product Award at the Pure Beauty Global Awards 2020.

D4 Original Styler won the Textured Hair category at the Women's Health Healthy Hair Awards 2021.

D3 Original Styler won the InStyle Best Beauty Buy Award at the InStyle Best Beauty Buy 2021.

Winner of the Gold Award in the Best Vegan Hair Product category at the Global Green Beauty Awards 2023.

Past Awards

Denman International was founded in 1938 in the United Kingdom. In the 1960s, the late Vidal Sassoon used the Denman D3 Traditional Blow Brush (now the D3 Original Styler) to create Marie Quandt's asymmetrical bob style. The late Vidal Sassoon created a worldwide sensation when he introduced the Sassoon cut, represented by Marie Quandt's asymmetrical bob style, using the Denman D3 Traditional Blow Brush (now the D3 Original Styler). The late Vidal Sassoon said, "No cut was complete without the Denman brush," and Denman established itself as synonymous with blow brushes used by hair stylists. Today, internationally acclaimed hair artists including Paul Stafford and Mark Woolley still use Denman brushes to create innovative and exciting styles.

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The official Instagram (@denmanbrush, https://www.instagram.com/denmanbrush/ ) has more than 120,000 followers and shares creative images of its products with the world.

We have also started an official Instagram account for Japan.

(@denmanbrush_japan, https://www.instagram.com/denmanbrush_japan/ )

Denman Japan account 2D code

Denman's home country account 2D code

Trico Industries, Inc. has been the exclusive distributor of Denman brushes for 44 years. In order to promote Denman brushes in the general market along with the professional market, we are widely looking for sales agents for retail stores for the general public. For inquiries regarding sales prices and quantities handled, please contact our Denman Brush sales representative through the "Contact Us" link on our official website.

Inquiry: https://www.torico.co.jp/contact/

Company Profile

Company name: Trico Industries, Inc.

Location: 2F, 2-9-4 Sakuragawa, Naniwa-ku, Osaka 556-0022, Japan

Representative: Yuji Murashima, President and Representative Director

Establishment: May 1975 (founded in 1972)

Capital: 10 million yen

URL ： https://www.torico.co.jp/

Business Description

Established in 1972 as a trading company specializing in beauty products such as hair dryers and hair brushes.

Since 1980, the company has been the exclusive distributor of the British-made "Denman Brush" in Japan, and in 1996, founded the "Aivil" brand to manufacture and sell professional hair irons and other products for hairdressers, hair and makeup artists, and others.

Aivil DH irons and D2 irons are long-selling products that have been used in professional fields while undergoing continuous improvement.