A Showa-era retro fair staple gets a "kawaii" makeover! Long-established toy wholesaler launches new water yo-yo with heart-shaped confetti! A long-established toy wholesaler has launched a new water yo-yo with heart-shaped confetti!
Creating a new summer festival boom with "Yo-Yo Fu-Sen Glitter Heart Pink Assortment.
Kishi’s Co., Ltd
Kishi’s Co., Ltd (Nagoya, Aichi, Japan, President: Noritaka Kishi), an importer and wholesaler of fair toys, balloons, and party goods since 1946, will release "Yo-Yo Balloon Glitter Heart Pink Assortment," a transparent water yo-yo with heart-shaped confetti on June 21, 2024 (Friday). The product will be on sale on Friday, June 21, 2024. The product will be available in two types: a pack of 10 for retail use, which can be enjoyed at home at fairs and by individuals, and a pack of 50 for commercial use, which can be enjoyed at festivals and small to large events.
Yo-Yo Fu-Sen Glitter Heart Pink Assortment
■Water yo-yos had a boom
It is said that the first water yo-yo in Japan was made around 1933, but around 1943, due to rubber control during World War II, production of rubber balloons, water yo-yos, and other amusement items that were very popular before the war were restricted to raw rubber. However, around 1946, the year after the end of the war, water yo-yos began to be produced again in Japan, and with the lack of entertainment for children at the time, water yo-yos sold at festivals and on the black market, and the sales of water yo-yos were so rapid that it is said that they boomed.
For a detailed history of water yo-yo, click here
https://www.kishis.co.jp/wateryoyo/
The role and mission of a long-established fair toy wholesaler
In 1946, when balloons and water yo-yos were beginning to sell like hotcakes, Kishi’s Co., Ltd (then Kishi-Gum Store) was also founded and assumed the role of a wholesaler connecting manufacturers of water yo-yos and other toys with street vendors who sold them.
At the time, the company collected information on sales from street vendors and fed it back to the manufacturers. As I repeated this process, I became a trusted presence for both the manufacturers and the street vendors. Gradually, he began to think about what kind of products he could make next that would sell well and be popular, and that would please everyone from the children who use the products to the manufacturers who make them. The spirit of the company has been carried on.
Image of Kishi’s storefront in the 1950s (Kishi-Gum Store at that time)
Preserving and passing on traditions and trying new things to meet the needs of the times
Today, the water yo-yo has become an icon of festivals with its appearance and traditional patterns, and is loved by everyone not only for its own sake but also as a motif. The recent retro boom has also brought renewed attention to the "emo" aspect of festivals. The traditional water yo-yo, which can be called a Showa-era retro toy, has evolved into a completely new water yo-yo by combining it with the confetti-filled stick balloons that have become a hit product in Kishi's balloon business, creating a boom at summer festivals in 2024.
Water yo-yo, a staple of fairgrounds
Stick balloon with confetti
Attention to detail
We wanted to use high quality water yo-yo bodies, so we asked Suzuki Latex, a production manufacturer, to supply us with their products. Then, from among many colors and patterns, we selected only those that looked particularly cute when inflated, and verified the compatibility with over 20 types of confetti, one by one. We carefully selected combinations that not only children but also women would find kawaii! We carefully selected combinations that not only children but also women would find cute! We also requested a reliable rubber product manufacturer to produce the pink-colored rubber threads, because we thought that the threads should be cute too. This is how we came to release the water yo-yo, a product that is full of our specialties.
The pink color of the rubber thread
Outline of the product
Yo-Yo Balloon Glitter Heart Pink Assortment 10-pack
Suggested Retail Price: 1,100 yen (1,000 yen without tax)
Contents: 10 yo-yo balloons with confetti, 10 pink string elastics,
10 patch clips, 1 patch stand, 1 special pump
URL : https://ouchi-ennichi.jp/?pid=181295297
Comes in a pink package
Contents
Yo-Yo Balloons, Glitter Heart Pink Assortment, 50 pieces/pack (for business use)
Suggested Retail Price : Open price
Contents : 50 yo-yo balloons with confetti, 50 pink string elastics,
50 patch clips, 1 patch stand
URL : https://ouchi-ennichi.jp/?pid=181295258
Package image for business use
Image after inflating
The package includes instructions on how to make the yo-yo balloons and a 2D code with video instructions.
Comments from the developer
Sayaka Kato, Branding Manager
The unique use of colors, the pattern of the water, and the sound of the water when you dip it in your hand. I have loved water yo-yos since I was a child, because I feel that the air of Japanese festivals is filled with them. I hope that this new water yo-yo will be seen at festivals all over Japan, and that it will become a page in the history of festivals and fair games while being enjoyed by everyone.
We hope to continue to create a boom as a leading company in the fair toy industry.
Sales Locations
<Hands (some stores)
Hands (some stores)
Scheduled to go on sale sequentially at Hands stores (Sapporo, Shinjuku, Shibuya, Ginza, Yokohama, LaLaport Shonan Hiratsuka, Vivit Minami Funabashi, Kashiwa, Omiya, LaLaport Fujimi, Umeda, Shinsaibashi, Abeno Q's Mall, Esaka, Hiroshima, Hakata, Kagoshima) from June 22 (Sat)
Sold only in packs of 10
Loft (some stores)
From July 5 (Fri.), at Loft stores (Yotsukaido Loft, Nagareyama Loft, Shinmisato Loft, Kichijoji Loft, Kokubunji Loft, Loft Kiba, Yokohama Kohoku Loft, Yokosuka Loft, Niigata Loft, Gifu Loft, Togo Loft, Nagoya Minato Loft, Sakae Loft, Umeda Loft, Senri Bampa Loft, Kurashiki Loft, Tenjin Loft, Kokura Loft, Yokosuka Loft, Gifu Loft, Togo Loft, Nagoya Minato Loft, Sakae Loft, Umeda Loft, Senri Bampa Loft, Tenjin Loft, Kokura Loft, and Kohoku Loft) Saga Loft, Miyazaki Loft, Kagoshima Loft).
Sold only in packs of 10
Limited time offer.
Stock status may vary depending on the store.
Kishi's Party Store Nagoya
Location: 2-7-17 Nakono, Nishi-ku, Nagoya-shi, Aichi 451-0042
Business hours : AM9:00-PM5:30
Closed: Saturday, Sunday and National Holidays
Parking: Yes (12 spaces)
URL : https://www.kishis.co.jp/new.store.html
<Online sales
Festival wholesaler Kishi Rubber Rakuten Market Store
https://www.rakuten.ne.jp/gold/kishi-gum/
Festival wholesaler Kishi Gomu Yahoo!
https://shopping.geocities.jp/kishi-gum/
Home fair by Kissy's
Members-only wholesale site e-wholesale
https://www.kishi-gum.jp/e-commkg/cgi-bin/ex_index.cgi
Cooperation Water yo-yo manufacturer About Suzuki Latex Co.
Suzuki Latex was born in Kameido, Tokyo in 1921 and started manufacturing yo-yo balloons in 1950. In 1982, the company succeeded in automatic production for the first time in Japan, and now they are a staple at festivals and events. The company has become the oldest yo-yo balloon manufacturer in existence and is now well known in 20 countries around the world under the name YOYO BALLOON(R). The manufacturer has absolute confidence in the quality of its products.
About ■Kishi’s Co., Ltd
Kishi's imports and wholesales holiday toys, balloons, and party goods under the corporate philosophy of "Making people happy, that's our job. We are a leading company in the industry that always challenges new things and creates a boom.
Kishi’s Co., Ltd
2-7-17 Nakono, Nishi-ku, Nagoya, Aichi 451-0042, Japan
Corporate site : https://www.kishis.co.jp
Official X : https://twitter.com/kishisparty
Official Instagram : https://www.instagram.com/kishis1946
- Category:
- Goods
- Genres:
- Toys General Business Economy(Japan)