［Frozen Fish Noodles with Ingredients and Integrated Soup Now Available! Pre-sale of "HAKATA BOKOMEN!" with 3 kinds of soups unique to Fukuoka!

Hakusui Corporation (Head office: Fukuoka City, Fukuoka Prefecture; Representative Director: Takenobu Egoshi), a manufacturer of fish paste products in Fukuoka for over 120 years, began selling HAKATA BOKOMEN!", a frozen fish noodle soup with ingredients and no need for cooking, is now on sale.

About the frozen fish noodle "HAKATA BOKOMEN!

HAKATA BOKOMEN!" is a frozen fish noodle soup that can be easily eaten in a microwave. It comes with protein-rich, low-fat noodles and ingredients, and is available in three soups: Hakata tonkotsu (pork bone marrow) soup, yuzu kosho (yuzu citrus pepper) soup, and mentaiko cream soup, all of which are typical of Fukuoka.

CHEF-1 Grand Prix runner-up food creator Chisato Maruyama ( https://www.foriio.com/chisato-food ) produced the soup recipe. No wheat is used in the noodles, making them gluten-free and healthy. It is also a hassle-free and easy way to consume fish protein.

This product is recommended for those whose fish diet is decreasing from their daily routine, for those who do not like wheat, for children who do not like fish, for those who are watching their health and diet, and for those who are busy but want to have a healthy meal easily.

BOKOMEN! was developed as an approach to popularize fish food, which is possible only with kneaded products, based on the concept of "making fish a staple food instead of a staple vegetable" in the midst of declining demand for fish food and kneaded products.

HAKATA BOKOMEN!

Makuake project page] https://www.makuake.com/project/hakusui02/

Easy fish meal that can be eaten frozen in a microwave oven in about 10 minutes.

BOKOMEN! is made by freezing the surimi noodles and soup together with the ingredients, so all you have to do is transfer them to a bowl and heat them up in the microwave. There is no need to boil water to cook the noodles or heat the soup separately! If you have BOKOMEN! in your freezer, you can enjoy healthy, professional cooking with just a wrench when you are too busy to cook a meal.

In today's world, where cooking fish at home is becoming less common, this product allows you to enjoy fish meals easily and without hassle.

Fish meal in 10 minutes with a wrench

Three kinds of soup supervised by professionals

Three kinds of soups supervised by CHEF-1 Grand Prix runner-up food creator Chisato Maruyama

Hakata Tonkotsu (pork bone)

Hakata tonkotsu (pork bone) flavor, a staple of Fukuoka! The creamy emulsified soup has a delicious seafood flavor that melts out of the noodles. The creamy, emulsified soup has a seafood flavor that melts out of the noodles. A must-try for your first bowl.

Hakata Tonkotsu Package

Hakata Tonkotsu

■Ago Dashi with Yuzu Kosho

The depth of burdock root and the spiciness of yuzu kosho (Japanese citrus fruit pepper) in this soy sauce-based soup with a hint of sago broth will whet your appetite. A regular addition to your menu.

Yuzu Kosho (chili pepper) package

Aago Dashi Yuzu Kosho

Mentaiko Cream

Mentaiko (spicy cod roe) in a mild soy milk and chicken broth. Accented with crispy lotus root and refreshing lemon slices. Recommended when you want something different.

Mentaiko Cream Package

Mentaiko Cream

[Noodles are made with surimi made from fresh fish purchased from local fish markets.

Most paste products are made from frozen surimi imported from overseas. Hakusui maintains the traditional taste and manufacturing method, and manufactures surimi using fresh fish "Eso" purchased from the local fish market and processed in-house as raw material. (*1).

(*1) BOKOMEN! is made from such surimi produced by Hakusui. Noodles made from surimi are rich in protein and low in fat, with 73 kcal per 100 g, 8.1 g protein, and 0.1 g fat. No wheat is used, making them gluten-free. It is an animal protein with a rich balance and content of essential amino acids, so it is quickly digested and absorbed, and is recommended for those who are concerned about their health, such as those on a diet or in training.

In addition, since it is gluten-free and contains no wheat flour at all, it can be enjoyed by those who normally avoid wheat intake. (*2)

BOKOMEN! (Noodles only)

(*1) Some imported ingredients are used.

(*2) Soup contains some wheat.

Product Outline

Product name: HAKATA BOKOMEN!

Price ： General sales price to be determined

Type ：Hakata tonkotsu (pork bone), yuzu kosho (yuzu pepper), mentaiko (cod roe) cream

Background of development and thoughts of the 5th generation

I am Yudai Egoshi, the fifth generation of Hakusui.

Compared to the past, the production and consumption of fish paste has been decreasing, and more and more fish paste companies are going out of business these days. However, it is a traditional Japanese food that is low in fat and high in protein, and provides the nutritional benefits of fish easily. In returning to the family business and dealing with customers, I have received many comments such as, "My child hates fish, but with fish paste he eats a lot of it. I have never tasted such delicious fish paste before. "I am happy because I can take in the nutrition of fish easily. My child ate fish paste at school lunch and wanted to eat it again, so I came here to buy it. We have received many comments from customers who see the potential of fish paste.

The name "HAKATA "BOKO "MEN!" comes from the word "boko," which means "fish paste. Boko" of kamaboko. We are delivering products that make it easier and more accessible for customers to enjoy fish paste.

Fish has shifted from a staple to a staple food. With the decrease in the number of people eating fish and the decrease in demand for fish paste products, we hope that this product will be one approach to popularizing fish food, which is possible only with fish paste products. A challenge for fish paste products from Hakata. We hope that this product will give you a glimpse of the possibilities of fish paste.

5th generation

Crowdfunding Outline

Name: Finally completed! With ingredients made of "fish paste".

　　　 Frozen fish noodle soup with ingredients made of "fish paste" and soup in one package that requires no cooking!

Period: June 12 (Wed) - July 30 (Tue), 2024

URL : https://www.makuake.com/project/hakusui02/

Returns

BOKOMEN! "Eating Comparison" 3-serving set + 1 serving of noodles only

BOKOMEN! "Eating Comparison" 3-serving set + 1 serving of noodles only + 8 pieces of prawn shao mai

BOKOMEN! "Comparison" 3-serving set + 1 serving of noodles only + 2 kinds of Gyoro-chiki

BOKOMEN! "Comparison" 3-serving set + 1 serving of noodles only + fisherman's tempura (2 kinds x 3 pieces)

BOKOMEN! "Comparison" 3-meal set x 2 + 2 servings of noodles only

BOKOMEN! 20-serving noodle set

BOKOMEN! "Comparison" 3-serving set x 3 + 3 servings of noodles only

BOKOMEN! 50-serving noodle-only set

BOKOMEN!

About Hakusui Co.

In the traditional Japanese food culture "kamaboko" industry, which has a history of approximately 1,000 years, our company was founded in 1903 and has been a fish paste shop for more than 120 years. We are one of the few fish paste manufacturers in Japan that can consistently produce fish paste products from fresh fish. We purchase "Eso," which is considered a high-grade raw material for fish paste, from the local fish market and process it at our own factory to manufacture fish paste products.

We are committed to manufacturing products with a sense of mission and responsibility to help people enjoy a safe, secure, and healthy diet with fish paste, a low-calorie, high-protein food.

Company Profile

Company name: Hakusui Co.

Head Office: 2-18-36 Shimizu, Minami-ku, Fukuoka City, Fukuoka Prefecture

Representative Director ： Takenobu Egoshi

Business description: Manufacture of fish paste products

Home Page： https://hakusui-foods.com/