Neuromagic Effective May 31, 2024 New management structure to include two new directors

Neuromagic Corporation (Head Office: Chuo-ku, Tokyo; President & CEO: Motoharu Kuroi; hereafter "the Company"), which provides services in the areas of SX, UX, design sprint, and service design under the slogan "EXPERIENCE AGENCY" and solves problems through the power of design(*), will celebrate its 30th year in business in 2024. On May 31, 2024 (Friday), the appointment of all eight directors and auditors was officially approved by resolution of the 30th Annual General Meeting of Shareholders, and a new management structure was decided. *Wide range of design areas with emphasis on customer experience (service/brand/communication, etc.)

Personnel Changes of Directors and Corporate Auditors

President & CEO : Motoharu Kuroi

Director, COO : Ryuji Kimura

Director & CIO : Shuichi Ishikawa

Director and CSO (Chief Sustainability Officer) : Bettina Melendez

Director and Executive Officer : Natsuki Nagai

　　　　　　　　　DEI(*1), Service Design, UX(*2), SX(*3)

　　　　　　　　　　SX(*3) Business Growth Strategy

Outside Director : Christopher Rowan

Auditor : Zenichiro Yasuda

Outside Auditor: Atsushi Tominaga

1 DEI (Diversity, Equity & Inclusion)...A concept and approach that aims at respecting individuality and fairness of opportunity in order to make the most of the diverse personalities of employees in corporate management.

2 UX (User Experience)...A design method to optimize the user experience of products and services. Initiatives that aim to realize a "suitable experience" by increasing ease of use and satisfaction.

3 SX (Sustainability transformation)...Initiatives to minimize the impact of business on the environment and society and maximize positive impact with the aim of sustainability transformation.

Comment on the appointment

The following are comments from Bettina Melendez and Natsuki Nagai on their new positions.

Chief Sustainability Officer (CSO): Bettina Melendez

Bettina Melendez

As Chief Sustainability Officer (CSO) of Neuromagic, I am very pleased to bring my experience and expertise to share my vision. For the past three years, I have established and managed the Sustainability Transformation (SX) group at Neuromagic. My passion for sustainability began as a teenager when I founded the Greenpeace Club to discuss environmental issues, and I share the Dutch proverb "goedkoop is duurkoop," which refers to the long-term benefits of sustainable business. While the environmental footprint at Neuromagic may be relatively small, my vision is to go beyond the impact within the value chain and standardize renewable practices to create a positive impact for all stakeholders, including employees, customers, local communities and the global environment. I currently also serve as CEO of the Amsterdam subsidiary, and will leverage our strengths of having offices in both Japan and Europe to incorporate insights into diverse regulations and promote global operations.

Director and Executive Officer Natsuki Nagai

*Concurrently in charge of DEI, Service Design, UX and SX Business Growth Strategy

Natsuki Nagai

In 2022, I was appointed as Executive Officer in charge of the DEI area, where I have been promoting institutionalization and clarification to create a comfortable working environment. By assuming the position of Director and Executive Officer, I believe I will be able to function more strongly as a monitor of the management system, and I intend to continue to fulfill my role. In addition, he will also be in charge of service design, UX, and SX business growth strategy, and as DEI, he will continue to develop the management foundation while striving for more sustainable growth of the business.

【Neuromagic Corporation Company Profile】

・Company name：NeuroMagic, Inc.

・Representative：Motoharu Kuroi, President and CEO

・Location ： 3F Tsukiji 616 Building, 6-16-1 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan

・Established：September 1994

・Capital ： 57,060,780 yen

・Business : Communication design, service design,Communication design, service design, brand design, and various creative productions,training, lectures, and business development,Sustainable transformation consulting

・Employees：106 *As of February 2024

・Sales：1,227 million yen for the fiscal year ending February 2024 (30th fiscal year)

・URL ： https://www.neuromagic.com/

・Wantedly : https://www.wantedly.com/companies/neuromagic

・Seminars hosted by us：https://www.neuromagic.com/seminars