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Children will join forces to take on challenges in a 4-day/3-night summer camp Summer Camp will be held in July and August 2024 in Otari Village, Nagano Prefecture.

Away from his parents, he tried his hand at tenting, mountain climbing, and canoeing!

株式会社パシュート

Pursuit Inc. (Head office: Taito-ku, Tokyo; Representative Director: Baku Nakamichi), a company involved in regional development through the use of the outdoors, will hold "Kids Summer Camp 2024 supported by Coleman" in the nature-rich village of Otari, Nagano Prefecture, to support children's growth through nature experiences.


Kids Summer Camp


Event details: https://www.npcp.jp/event/entry/npcp-2024/



Children will experience nature through their five senses and learn the importance of nature in an extraordinary experience.


Foster children's "zest for life


Children experience nature through their five senses and learn the importance of nature through activities and experiences that they cannot experience in their daily lives. This experience provides an opportunity to nurture the "zest for life" needed by the children who will be responsible for the future.


Camping and other nature experiences awaken children's "zest for life" and help them develop their independence, social skills, imagination, and determination.

In addition, the outdoor manufacturer Coleman is participating this year as a special cooperator. The camp will create opportunities for children to develop an interest in "nature" through play and experience.


<Video> https://www.youtube.com/watch?v=Aa8OLP5CkYs

*A scene from the August 2023 event



Picked up contents

(1) "Teamwork" contents


Teamwork" contents


Participants will have a team-building session with new friends, and will be divided into teams of about 5 people. Participants will develop their "zest for life" by doing everything on their own, such as setting up tents and cooking meals.


(2) "Challenge" contents


Challenge" contents


Participants will challenge themselves to climb up to "Arasugezawa" in the middle of Mt. (about 2.0 hours one way).

Expert mountain guides will support even inexperienced children.


(3) "Water" content


Water" content


Children can try their hand at canoeing while bathing in negative ions in a fantastic pond filled with melting snow from the Northern Alps. Children can also try their hand at catching fish, which they will then process themselves!


(4) Natural Environment Study


Natural Environment Learning


Instead of classroom learning, we create opportunities for children to experience the richness of nature and the importance of nature through experience and play.

The trail is lined with large trees over 100 years old and vegetation such as beech forests.

Creatures such as char and salamanders that inhabit the Oumi River, through which melted snow flows.

A star-filled starry sky at night

The star-filled night sky awaits the children.



Comments from parents (2023)

The children seemed to have a lot of fun and were happy to talk about it when they got home! They talked a lot about finding salamanders at the river, the light truck on the last day, and the friends they spent time with!


They were very happy that they were able to experience doing things on their own without their parents, and that they were able to experience nature in a way that is not easy to do!


Thank you very much for everything you did for us. Thank you very much for all your help. They seemed to have had a lot of fun and were talking about wanting to participate again as soon as they got home. I am very happy that he made new friends.


He came home very satisfied. Thank you very much for taking good care of us, including the report. I would like to participate again if I have the chance.



Message from Coleman


Message from Coleman


Link: https://www.coleman.co.jp/brandaction/forchildren/



Outline of the 2024 event

Event Name : Kids Summer Camp 2024 supported by Coleman

Date : July : July 22 (Mon.) - 25 (Thu.), 2024 (3 nights, 4 days)

August : August 19 (Mon.) - 22 (Thu.), 2024 (4 days and 3 nights)

Venue : Otari Village, Nagano, Japan

Venue : Amakazari Kogen Campsite (Day 1 and Day 2)

        18926-1 Nakatsuchi, Otari-mura, Kitaazumi-gun, Nagano, Japan

        Days 3 and 4 Ishizaka Forest Exploration Village

        8457, Nakaya Hei, Odani-mura, Kitaazumi-gun, Nagano

Age : 4th grade elementary school students to 3rd grade junior high school students

Sponsor : Pursuit Corporation ( https://www.pursuit-inc.jp/ )

Special cooperation : Coleman Division, Newell Brands Japan, LLC.

        ( http://www.coleman.co.jp/ )

Supported By : Otari Village, Nagano Prefecture ( https://www.vill.otari.nagano.jp/www/menu.html )

Official Website : https://www.npcp.jp/event/entry/npcp-2024/

Application Method : Please apply from the official website.

        <Otari Concrete Industry Co.

        (Registered with the Governor of Nagano Prefecture, Travel Agency No. 2-669)



Company Profile

Company name: Pursuit Co.

Representative: Baku Nakamichi, Representative Director

Location : AI.B Bldg. 4F, 2-6-7 Komagata, Taito-ku, Tokyo 111-0043, Japan

Establishment : March 2017

Business description: ・Local planning business

       (Creation of local and related population through outdoor activities and local natural resources)

      ・Gotouchi-Horinishi (https://www.gotouchi-horinishi.jp/)

      ・Instrumental donation hometown tax payment( https://www.gakki-kifu.jp/ )

      Campsite management and consulting business

      Amakazari Kogen Campsite( https://www.amakazari.com/ )

      Yamaterrace( https://www.yamaterrace.com/ )

      LANTERN CAMPING FIELD MORIYA( https://www.lantern-moriya.camp/ )

      Media business (media management, events, WEB, design)

      Camping information media-LANTERN-( https://www.lantern.camp/ )

      Mobility Story( https://www.mobilitystory.com/ )

      Mobility Story( https://moshimo-stock.jp/ ) ・moshimo stock( https://moshimo-stock.jp/ )

URL : https://www.pursuit-inc.jp/



For inquiries regarding this matter, please contact

Kids Summer Camp Office

TEL : 0261-85-1045

Inquiry form: https://forms.gle/LYcG83RocXujzt6U6

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