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Exhibiting at the International Trade Fair for Sales Promotion, Corporate Gifts and Marketing Introduced air POP and sustainable materials for sales promotion The event was a great success.

The 69th International Premium Incentive Show Spring 2024 (April 10-12, Ikebukuro, Tokyo)


SANYO Co.,Ltd. (Head Office: Chuo-ku, Tokyo; President: Hiroyuki Horii) exhibited at the 69th International Premium Incentive Show Spring 2024, an international trade fair for sales promotion, corporate gifts, and marketing, held for three days from April 10, 2024 (Wednesday) in Ikebukuro, Tokyo (sponsor: Business Guide-Sha,Inc.), an international trade fair for sales promotion and corporate gift marketing, and exhibited air-inflated vinyl products, mainly "dummy POP" for sales promotions. The booth was a great success, attracting many visitors with examples of applications and the production process. We also exhibited "Recycled PVC," a sustainable material, in a special booth at the exhibition.

Example of dummy POP production

SANYO Co.,Ltd. booth

About Dummy POP

Air-filled vinyl for sales promotion is often used as storefront POP, and "dummy POP" is produced in the shape of a product. It can be produced in a variety of shapes and sizes, and can be made large enough to look just like the product itself, making it easy to leave a lasting impression of the product's shape. Because they are lightweight, they can be hung from high places and are popular mainly in the food industry because they make it easy to see the sales floor from a distance, even inside a store. There are also cases where small POPs are used for large items such as vehicles.

"Dummy POP" is in strong demand as a standard sales promotion item, so please contact us if you are considering OEM production.

Potato chips POP

Canned beverage POP

POP with toothpaste tube image

About Recycled PVC

At the "Sustainable Selection" booth, we also exhibited our sustainable material "Recycled PVC".

Recycled PVC is made by collecting PVC scraps that would have been thrown away.

It is a material that aims to reduce waste by reusing leftover and cut pieces of PVC produced in the production process as raw materials to create new PVC. In addition to reducing waste, it can be used in place of ordinary PVC to help reduce environmental impact. Sanyo Co., Ltd. aims to reduce environmental impact by proposing recycled PVC to OEMs.

Bags using recycled PVC

[Exhibition Outline] Outline

The 69th International Premium Incentive Show Spring 2024

Date : April 10 (Wed) - April 12 (Fri), 2024

Theme :Returning to the basics of sales promotion: Various "next-generation sales promotion products" that resonate with Generation Z

Venue: Convention Center, Bunka Kaikan Building, Sunshine City, Ikebukuro, Tokyo

Sponsor: PI Show Office, Business Guide-Sha,Inc.

Company Profile

Company name: SANYO Co.,Ltd.

Representative: Hiroyuki Horii, President and Representative Director

Location : 1-13-14 Nihonbashi Bakurocho, Chuo-ku, Tokyo 103-0002, Japan

Establishment : June 1948

Business description: Sales of raw materials and materials for synthetic resins, fibers, rubber, leather, etc.

Capital: 76 million yen


<For inquiries about OEM of "dummy POP" and other inquiries for customers, please contact>

SANYO Co.,Ltd.

Tel: 03-3663-6023

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