Great gift idea! Chamiyu, a hand cream sought by tea masters Mother's Day "Free Gift" Campaign until May 12

Small Win Corporation (located in Kanagawa-ku, Yokohama, Kanagawa Prefecture; President: Masako Koyama), a provider of Tea Ceremony Thinking(R) courses, is offering a Mother's Day "free gift" until May 12, 2024 for those who purchase "Chamiyu," a hand cream sought by tea masters. The campaign is open until May 12, 2024.

<Details of "Chamiyu" (Japanese only)

URL: https://www.chamiyu.jp/handcream/?utm_source=2403cp&utm_medium=FB

Hand cream sought by tea masters

Outline of Mother's Day "Free Gift" Campaign

(1) Purchase 4 bottles or more and get 1 free gift

(2) Free gift wrapping

Campaign ends May 12, 2024.

The regular price is 3,245 yen (tax included) for 1 bottle of hand cream and 300 yen (tax included) for gift wrapping (bag, tie, tag).

Campaign Outline

What is the hand cream sought by tea masters?

Tea masters focus on their hands because of the beauty of their gestures. However, their hands suffer from roughness from washing tea bowls and touching charcoal and ash. But they cannot use hand creams that are sticky or have a strong smell. We wanted a hand cream with a soothing, subtle Japanese fragrance, that would not be sticky and would not cause problems when touching tea bowls or kimonos, and that would be moisturizing enough to prevent roughness of the hands.

Chanoyu" is not only about the taste and aroma, but also about the entire atmosphere, including the gestures and the taste of the tea utensils.

Chamyu hand cream is the embodiment of the tea masters' desire to treat all aspects of the tea ceremony with love and care.

The raw material is tea seed oil, which has all the charm of tea.

Chamiyu hand cream contains Tenku no Chabatake(R) Oil, tea seed oil from abandoned tea fields in Ibigawa-cho, Gifu Prefecture, known as the tea fields in the sky, for its moisturizing and fragrant properties. This "Chamyu" hand cream conveys the appeal of tea while addressing the social issue of making use of abandoned tea fields.

■Behind the development is the viewpoint of a doctor of engineering, a tea master.

Masako Koyama, the developer of Chamiyu hand cream, has a background as a tea master and cosmetics raw material engineer, and her desire to convey the power of tea to as many people as possible and to make use of abandoned tea fields led her to develop a hand cream made from oil extracted from tea seeds.

As an engineer, I blended ingredients useful for moisturizing scientifically. The product is made with not only the Tea Field in the Sky(R) oil, but also the moisturizing ingredients and fragrance.

■This campaign is based on customer feedback.

'Do you have any gift-wrapping?' We are also pleased to hear that our customers are convinced after using the product themselves and are spreading the word about Chamiyu to their mothers and friends.

The following is a testimonial from a customer who uses Chamiyu hand cream.

A woman in her 50s

I wear a kimono, so it is inconvenient for me to put anything on my hands, but my fingers have been getting rough recently, and I was thinking it was a problem.

I am a 40s female.

It is not sticky but moisturizes well. I am very thankful for it because I have rough hands.

60's / Female

The moist feeling is unbelievable. The texture is thick and soft, and the richness is something I have never experienced before in a hand cream.

40's / Female

The fragrance is really nice. It feels smooth right after application, so I can use it many times during work.

Male, in his 50s

No chapping on my fingertips. This is great! Usually, even if I apply enough to make my hands white, they are still chapped in the morning, but that didn't happen today.

Developer Profile

I am the only engineer (chemistry department) who researches amino acid-based and glycerin-based raw materials for natural cosmetics, and I am a doctor (engineering). After majoring in chemistry at university, I have been developing numerous cosmetic raw materials and skin care products as a company employee for about 30 years. He has also enjoyed tea ceremony since he was in elementary school, and is currently promoting "Chado Thinking," the spirit of the tea ceremony as it applies to business, at seminars to get more people interested in the tea ceremony.

Company Profile

Company name: Small Win Co.

Representative: Masako Koyama, President

Location: 4-944-25 Matsumi-cho, Kanagawa-ku, Yokohama-shi, Kanagawa 221-0005, Japan

Establishment ： October 2021

Business activities: Technical consultant for cosmetic raw materials, offering seminars on tea ceremony thinking

　　　　　 Sales of "Chamiyu" hand cream

Capital ： 5 million yen

URL ： https://www.smallwin.jp/