The first event to be held in Shikoku! Creator battle to solve corporate issues based on the concept of "entertainment-oriented city planning Creator battle to solve corporate issues CREATIVE BATTLE Mitutoyo vs. Kochi" to be held on April 27

The Japan Creative Battle Executive Committee (Shikoku Branch Director: Masato Hirayake (Director and Creative Director of WAIKUDO Co., Ltd.)) will hold the "MOCRAS Presents CREATIVE BATTLE Mitoyo vs Kochi" on Saturday, April 27, 2024. MOCLAS Presents CREATIVE BATTLE Mitoyo vs. Kochi" will be held on April 27, 2024 (Saturday), with the aim of discovering new approaches to solving problems.

This is the third event following "Kitakyushu vs Kumamoto" in December last year and "Nara vs Gifu" in March this year, and the first event to be held in Shikoku.

The sponsor of this competition and the challenge is MOCLASS Corporation (Mitoyo City, Kagawa Prefecture, CEO: Taichi Yano).

CREATIVE BATTLE Mitoyo VS Kochi

What is CREATIVE BATTLE?

The CREATIVE BATTLE is an idea battle among creators from all over Japan, where creators compete their free and creative ideas on themes such as social, regional, and corporate issues based on the concept of "entertainment-oriented city planning".

The CREATIVE BATTLE is a competition to discover the best local creators,

Discover talented local creators

Match creators with businesses and governments across the country, and provide ideas and hints to solve problems by creators.

The CREATIVE BATTLE aims to expand and promote regional exchange, technology, and knowledge by widely publicizing the event as entertainment.

The purpose of the contest is to expand and promote regional exchange, technology, and knowledge by making it widely available as entertainment.

Basic battle rules

Each team consists of 3 to 5 members.

Each team selects a creator to be in charge of each of the battle themes provided by the sponsors.

Each creator will have 8 minutes to present his/her solution idea for the battle theme. Each creator will have 8 minutes to present his/her solution idea for the battle theme, followed by a 2-minute brush-up time with Q&A from the opposing team's creators.

The winner of each round will be decided by the reactions of the participating spectators.

Basic Battle Rules

Holding

● Battle Theme

BATTLE .1] Plan a hit product using a large UV inkjet printer.

Moclas is a company engaged in the furniture and building materials processing business. The company's large UV inkjet printers have the potential to print photographs and original designs on a wide variety of building materials, including glass, paper, and plywood. However, the company believes that it is not yet able to offer products and services that maximize the potential of this equipment, and hopes that more creative ideas will lead to the development of new, unexpected products.

BATTLE .2] Invent a new idea for utilizing Mitoyo cranes as a stage.

The "Mitoyotsuru" renovated from a 150-year-old former sake brewery overlooking the Seto Inland Sea in Mitoyo City has been utilized as a new tourism base for brewing "regional value," including accommodation facilities rented from a single brewery, art events, and a cultural brewing restaurant. The only sake brewery in Mitoyo has been renovated.

The only former sake brewery in Mitoyo has been renovated into "Mitoyo Tsuru," and we would like you to invent a new idea for its use that has never been seen before, using a creative approach.

BATTLE .3] Propose a new way to enjoy RACATI chocolates.

RACATI, a small chocolatier in Kagawa Prefecture, specializes in "bean to bar," an integrated process that includes the selection, roasting, and production of cacao beans.

RACATI offers products that focus on "single-origin" products made from cacao beans of a single origin.

We hope that RACATI will uncover the charms of chocolate that even the manufacturers may not be aware of, and propose new ways to enjoy chocolate that have never been thought of before, based on flexible ideas.

Participating creators

▼▼▼MITOYO▼▼▼

Participating creators: Mitoyo / Tomohiro Kitagawa

- Tomohiro Kitagawa Project Designer / Setouchi Udon Company CUO Co.

Ltd. was established to conduct local business development projects "specializing in the utilization of local resources" in more than 150 areas throughout Japan. He also established Setouchi Udon Company, Ltd. after being selected for a private-sector-funded regional trading company project. In Mitoyo City, he is involved in the development of tourism in Chabogahama Beach and the project to revive the old sake brewery "Mitoyotsuru", and is working on the development of private sector-led community models throughout Japan.

Participating creators: Mitoyo / Satoru Tajima

- Satoru Tajima Entrepreneur / Representative Director, Kurashi no Kotsu Co.

Born in Edogawa-ku, Tokyo in 1998. Since graduating from high school, he has been involved in the promotion of inquiry-based learning as an individual and as a member of several NPOs under the theme of "increasing the population involved in learning. Currently registered in Mitoyo City, where he plans and operates the Mitoyo Exploration Club in collaboration with the Board of Education. In addition, in order to correct the disparity in educational choices for children in rural areas resulting from the disparity in mobility, he established Livelihood Transportation Corporation with investment from 13 companies, including regional transportation companies and local businesses.

Participating creators: Mitutoyo/Yuichi Yokoyama

- Yuichi Yokoyama Farmer / Setouchi ReFarming Co.

Born in 1998 in Kakamigahara City, Gifu Prefecture. He experienced agricultural training in Tokushima Prefecture. He then established Setouchi ReFarming Co., Ltd. in 2023 with the aim of transforming the local issue of abandoned farmland into new value. Currently, he promotes the utilization of abandoned farmland mainly in Mitoyo City, Kagawa Prefecture, and proposes and supports new ways for farmers to get involved in farming and agriculture. He also engages in agricultural production on his own.

▼▼▼KOCHI▼▼▼

Participating Creators in Kochi/Yudai Komatsu

- Architect / Chief of Komatsu Architects

Born in 1983. Born in Kochi Prefecture. Representative of Komatsu Architects. Yuzu and tea farmer. Koma tour. Architect based in Kochi and active nationwide. 2022 Kochi Prefecture Architectural Culture Award Newcomer Prize.

Participating Creators in Kochi / Tatsuya Nishimori

- Tatsuya Nishimori Film director, filmmaker, creator, and manager of NIBIIRO DSGNWRKS KOCHI

Born in 1980 in Kochi Prefecture. At the age of 21, he started his own business, running a design company for apparel brands, graphics, etc. Later, at the age of 27, he changed jobs at the Kochi Prefectural Police Department. Later, at the age of 27, he changed jobs at the Kochi Prefectural Police Department. After working as a detective for many years, he was assigned to produce PR videos in the Human Resources Department and independently produced "Minyosa Dancing Police Officer" and "High School Commercial Audition," etc. In June 2023, he became independent and produced a short film "At a Farm on the Mountain," set in Motoyama-cho, Kochi Prefecture. and other productions rooted in the local community.

Participating Creators in Kochi / Kozue Nishimori

- Kozue Nishimori Chef / Atelier Tsumugi

Born in 1985. Born in Kochi Prefecture. After working at a hospital as a dietitian, she trained as a chef at a Japanese restaurant. Currently, she does not have a physical store, but sells seasonal boxed lunches at her atelier in Kochi City, and also does catering and on-site cooking.

Sponsor/Issues

Sponsor: Moclas Inc.

Representative Director: Taichi Yano

Location: 2112-35 Takuma, Takuma-cho, Mitoyo City, Kagawa Prefecture

Japan Creative Battle Executive Committee

Japan Creative Battle Executive Committee Chairman Seiichiro Tamura

- Executive Committee Chairman / Seiichiro Tamura, President, Tam Tam Tam Design Inc.

Born in Konan City, Kochi Prefecture. He graduated from the architecture department of Kochi Technical High School and went on to the architecture department of Yomiuri Kyushu College of Science and Technology in Kitakyushu. After graduation, he worked for an architectural design firm and an interior design firm in Fukuoka City, and in 2011, in parallel with his work for the firm, he started his personal activities as a design unit "Margins" with a graphic designer, and in 2012, he became independent as a first-class architectural firm. He has been involved in numerous projects to revitalize communities by renovating old private homes and vacant buildings, and has won the "Renovation of the Year" overall grand prix three times for the first time in history.

Kagawa Branch Manager / Masato Hirayake, Director and Creative Director, WASHIKUDO Co.

- Kagawa Branch Manager / Director and Creative Director of SHIRAKUDO Co.

Born in Kanonji City, Kagawa Prefecture. First-class architect and creative director. Graduated from Yamaguchi University, Faculty of Engineering, Department of Kansei Design Engineering. After working at a design office, founded and became the director and creative director (current position) of WASHIKUDO Inc. in Mitoyo City in 2018, a design office focusing on architectural design based on the concept of "a lifestyle creation company that creates what you wish you had. In 2020, he founded the General Incorporated Association "Creative Heritage Organization" (Tamba-Sasayama City, Hyogo Prefecture), which provides one-stop services for the conservation, repair, and utilization of cultural properties and buildings, and became its director.

About the venue, Mitoyotsuru

The venue "Mitoyotsuru" is a renovated sake brewery.

The venue "Mitoyotsuru" is a renovated sake brewery.

Mitoyotsuru" is a renovated 150-year-old former sake brewery overlooking the Seto Inland Sea in Mitoyo City.

The building was in danger of being demolished, but Mitoyotsuru LLC, a joint venture established by five local volunteers, acquired the building and renovated it into a cultural facility.

The building has been utilized in various ways, including as a new tourist base for brewing "regional value," as an accommodation facility rented by a single warehouse, for art events, and as a restaurant for cultural brewing.

Outline and outline of the event

Date : April 27, 2024 (Saturday) Doors open at 18:30, Concert begins at 19:00

Place ： Mitoyo Tsuru (5444 Takuma, Takuma-cho, Mitoyo City, Kagawa Prefecture)

Ticket ： 5,000 yen (with 1 drink) for on-site viewing *first 50 people to arrive

　　　　　　　　　　　 Online ticket: 1,000 yen

Tickets can be purchased here: https://peatix.com/event/3895390

Sponsor : Moclas Inc.

Sponsor : Japan Creative Battle Executive Committee

Cooperation ： WASHIKUDO Corporation, Setouchi Udon Company Co,

　　　　　　　　　　　 Setouchi Udon Company Limited, Setouchi ReFarming Co,

　　　　　　　　　　　 Mitoyotsuru LLC, FIZM LLC, Komatsu Architects & Engineers,

　　　　　　　　　　　 NIBIIRO DSGNWRKS KOCHI, Atelier Tsumugi,

　　　　　　　　　　　 Tam Tam Design Co.

Information ： Please arrive by 19:00 on the day of the event.