Delivering rare tomatoes such as "Hibari Tomato" from Saga Prefecture to all over Japan! Started online store "Tomatoya Farm Ejima"!

JPholic Corporation (Head office: Shinagawa-ku, Tokyo; President: Yasuo Iimura) announces the opening of "Tomatoya Farm Ejima" as the second online shop of "E-local" (hereinafter "E-local"), a service that delivers excellent products from all over Japan to customers throughout Japan. This online store delivers Hibari Tomatoes, rare tomatoes with rich flavor grown by a farmer in Kawazoe Town, Saga Prefecture, who has been accumulating tradition and innovation since the Edo period, directly from the production area to customers nationwide.

E-local aims to create new value for local specialty products and bring smiles to tables nationwide.

Tomatoya Farm Ejima

Tomatoya Farm Ejima https://ejima-tomato.com/

What is E-local?

Issues faced by local businesses

What a waste.... E-local is a service that creates and operates online stores on behalf of producers.

We are committed to transforming "local mottainai" into "local treasures" and delivering them to everyone in Japan.

*Business background: https://www.atpress.ne.jp/news/383970

The second product is tomatoes from Kawazoe-cho, Saga Prefecture.

Hibari tomatoes with a strong flavor

E-local has launched its second online tomato store, Tomatoya Farm Ejima (URL: https://ejima-tomato.com/ ), in cooperation with a farmer in Kawazoe-machi, Saga Prefecture.

Introduction of Tomatoya Farm Ejima

Tomatoya Farm Ejima is located in Kawazoe-cho, Saga Prefecture, and has been growing tomatoes on farmland with a history of over 140 years, taking advantage of the mineral-rich soil derived from mud flats.

The company is proud of its "Hibari Tomatoes," which have an excellent balance of sourness and sweetness, and their superior flavor is unrivaled. Once you try one, you will become addicted to its delicious taste, which can only be achieved when the three factors of "variety, soil, and technology" are all in place.

We invite you to compare our tomatoes!

Tomatoya Farm Ejima, which started on March 25, 2024, produces the rare "Hibari Tomato (Sun Road variety)," as well as the equally rare mini-tomatoes "Mini Carol," "Yellow Aiko," "Bloody Tiger," "Piccola Rouge," "Piccola Canaria," "Sun Green" and "Sun Green. Tomato puree," which is perfect for Bolognese and curry, and "tomato juice," which can be drunk as is or used as a secret ingredient in cooking, are also available!

We recommend it to those who don't like tomatoes.

The person in charge of creating the online store was actually not fond of the green smell peculiar to tomatoes. However, when I tried the "Hibari Tomato", I was surprised at the lack of smell. It may be a cliché, but I feel that Hibari Tomatoes are completely different from the common ones you can find in supermarkets.

The most delicious part was when I grilled them as a pizza topping. I am sure those who dislike tomatoes can relate to the sensation that tomatoes taste so much better when heated. We hope that those who normally avoid tomatoes will try our Hibari Tomatoes.

From farmer Mr. Ejima

Mr. Ejima of Tomatoya Farm Ejima

My name is Mr. Ejima of Tomatoya Farm Ejima. Our aspiration is based on the belief that "to make people happy, we will expand the table full of smiling faces and connect it to the future. We have chosen to work in an agricultural industry that values not only the production of products, but also the value of the "deliciousness" that the products bring and the value of the production process itself.

When we visited Switzerland in the past, we saw farmers who were appreciated and respected by the people, and we strongly wished to be like them. To achieve this, I believe that we must continue to provide special tomatoes that are not just for the market, but that people who eat them will never forget their taste.

Each tomato we grow in Kawazoe Town is the result of the passion of farmers and the blessings of nature. We would be more than happy if our tomatoes could spark conversation and bring smiles to the tables of our customers. We hope you will try Tomatoya Farm Ejima's "Hibari Tomatoes" and enjoy their special flavor.

Net Shop Information】 【Net Shop Information

Store name: Tomatoya Farm Ejima

URL ： https://ejima-tomato.com/

Inquiries: info@ejima-tomato.com

Company Profile

Company name ： JPholic Co.

Location ： Sumitomo Fudosan Osaki Garden Tower 9F, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo

Representative ：Yasuo Iimura

Business Description : EC production, EC operation and operation agency, marketing consulting,

　　　　　Web production, content marketing, web media management,

　　　　　Creative production, etc.