Marine World and LINE Yahoo Communications Collaboration Project Generated AI matches you with the perfect marine animal! Start of the "Animal Marriage Activity Consulting Center" that you can play with on the official LINE account

LINE Yahoo Communications Corporation (headquartered in Hakata-ku, Fukuoka City) has planned the "Animal Marriage Activity Consulting Center" (released on March 19, 2024) on the official LINE account of Marine World Uminonakamichi, an aquarium located in Higashi Ward, Fukuoka City, with content that matches "people" with "animals" at the aquarium using generated AI. The "Animal Marriage Activity Counseling Center" (released on March 19, 2024) was planned. This project commemorates the renewal of the aquarium's popular "Kaibutsu Island" area, and an "Animal Marriage Activity Consulting Center Present Campaign" will be held from March 19, 2024 to April 7, 2024, where visitors can win prizes by posting on X (formerly Twitter).

Special page: https://marine-world.jp/marine-mousou/

Animal Marriage Activity Counseling Center

The AI will diagnose the best match for you from among the 42 animals living on Kaiju Island.

The "Animal Marriage Activity Consulting Center" is a new content that allows users to learn more about the animals that live on Kaibai Island, which reopened today. The two companies are jointly implementing this program with the hope that visitors will find the perfect partner for themselves on Kaibu Island and deepen their understanding of and attachment to animals.

The content, which can be played on the official Marine World Uminonakamichi LINE account, allows users to simply answer a simple selection-type question, and based on the answer, the generating AI will select the most suitable animal from the 42 animals living on Kaibai Island and generate an "Introduction Card".

The "Introduction Card" will show the specifications of the animal, such as "communicativeness" and "potential" calculated by the AI based on the personality and characteristics of the actual animal, as well as comments from the "Animal Marriage Activity Advisor AI" output by the generated AI. The "Animal Marriage Activity Advisor AI" comments can also be viewed. In addition, there is an element of fun in which a rare animal is randomly selected.

In addition, the "Animal Marriage Activity Advisor Present Campaign" will be held, in which users who post their "Introduction Card" on X (formerly Twitter) will be selected in a drawing to win original goods and invitation tickets to Marine World.

■How to play and participate in the campaign

(1)Add the official Marine World Uminonakamichi LINE account ( https://lin.ee/5MJqVxN ) as a friend

(2)Access the "Animal Marriage Activity Consultation Center" from the talk screen menu.

(3)Answer the questions and download the "Introduction Card" *One person can play as many times as they like.

(4)Mention the hashtag "#Animal Marriage Activity Consultation Center" and @marine_uminaka, and post your "Introduction Card" on X

(5)Follow Marine World Uminonakamichi official X account (@marine_uminaka https://twitter.com/marine_uminaka ) to complete the application

How to play and participate in the campaign

Marine World Umino-Nakamichi official LINE account

ID ： @marine-world

URL : https://lin.ee/5MJqVxN

Campaign Application Period: March 19, 2024 (Tue) - April 7, 2024 (Sun)

Prizes:

Penguin Prize: 3 winners: 35th Anniversary! Penguin glitter stickers (not for sale) for all 27 penguins

Atsumema Prize for 3 persons: Marine World original red seal book

Marine World Prize: 2 winners: Pair invitation tickets

Present Campaign

Background of the Collaboration Project

LINE Fukuoka was established in Fukuoka in 2013 as the second base of the LINE Group in Japan, and has grown over the past 10 years with the support of the local community, taking on the challenge of various initiatives to help enliven the region beyond the boundaries of a corporation.

We have been working with Marine World Uminonakamichi, with which we have been collaborating on DX promotion efforts, for some time, and we have planned this project to commemorate the 35th anniversary of the opening of Marine World Uminonakamichi and the renovation of Kaibu Island. LINE Yahoo Japan is actively promoting the use of AI generation under an appropriate governance structure, based on the basic premise of user privacy protection and appropriate information management. As a group company, we, as well as our group companies, are conducting this project with the aim of contributing to the revitalization of local communities through the power of the Internet by developing AI content that can be easily enjoyed by everyone by using the latest technologies, including generative AI, and the "LINE" communication application.

<Reference

Nishitetsu Group's Collaboration Agreement on DX Promotion Utilizing LINE

https://lycomm.co.jp/ja/pr/news/2021/021515

Past examples of collaboration: Marine World Uminonakamichi Restaurant "Reilly" "Waiting for your turn on LINE" LINE Mini App

https://www.nishitetsu.jp/livingservice/linedx/assets/pdf/nisitetsuDX_Usecase_001.pdf

Marine World Umino-nakamichi

https://marine-world.jp/

＜Company Profile

Company Name: LINE Yahoo Communications, Inc.

Head Office: JRJP Hakata Bldg. 12F, 8-1 Hakata Station Chuogai, Hakata-ku, Fukuoka City, Fukuoka Prefecture

Representative: Yusuke Suzuki, President and CEO

Capital ： 490 million yen (as of October 2023)

Date of establishment: November 18, 2013

Main Business: Operation of services developed by LINE Yahoo!

　　　　　　　 Customer support, creative, business planning, etc.

Web URL: https://lycomm.co.jp/