Gluten Free Hojicha and Matcha Sweets Myoko-en, a long-established tea shop in Nagoya, launches "Rice-flour Baumkuchen" with a crispy outside and a chewy inside Rice-flour baumkuchen" will go on sale on March 15

Myoko-en Corporation (Headquarters: Atsuta-ku, Nagoya; President: Yoshitomo Tanaka) will launch a new product, "Rice-flour Baumkuchen," using its signature hojicha and high-grade matcha green tea, on Friday, March 15.

Rice-flour baumkuchen

■Myokoen's new product "Rice-flour Baumkuchen

This gluten-free rice-flour baumkuchen is the talk of the town, made from 100% home-made brown rice flour (rice flour).

The dough is baked slowly and carefully at the optimum temperature to create a hard baumkuchen with a crispy outside and a chewy inside that is addictive to the palate. In order to preserve the flavors of Myoko-en's signature products, hojicha (roasted green tea) and matcha (powdered green tea), we do not use alcohol or lemon juice, so the flavors of hojicha and matcha are fully expressed.

It is also wheat-free and gluten-free, so it is recommended for those who are concerned about their health and diet.

How about a reward for yourself, a gift for your loved ones, or even a souvenir to take back home during spring break?

Hojicha Baum

Matcha Baum

Product Details

Product name ：Rice flour baumkuchen (hojicha/matcha)

Price ： 2,160 yen each (tax included)

Size ：Outer box size: approx. 16.0cm x 16.0cm x 4.5cm

Product size: approx. 12.5 cm x 12.5 cm x 3.5 cm

Sales period: Each directly-managed store and Myoko-en online store from March 15, 2024 (Fri.)

Sales period: March 15, 2024 (Fri.)- ・Sales outlets: directly managed stores and Myoko-en online store

　　　　　　◆Online store URL: https://www.myokoen-shop.com/

Signature hojicha

Myoko-en's "hojicha

Myoko-en's "hojicha," roasted over an exquisite flame, is our signature product, with a particular focus on aroma, taste, and color. It was recommended as an excellent sightseeing specialty at the 2021 Nagoya Tourism Brand Association Recommended Product Screening Committee. At the Sun Road and Sakaechika stores, freshly roasted hojicha is sold with the hojicha machine running at the storefront, and the local people are familiar with the aroma of Myoko-en's hojicha when they get off the subway.

Myoko-en Sakae store around 1960

About Myoko-en Co.

The aroma of Nagoya is a Nagoya specialty, Myoko-en's "hojicha.

Since its establishment in 1916, Myoko-en, as a tea store and tea specialty store, has been committed to quality. Our tea masters visit tea production areas throughout Japan to select the best tea leaves, and our secret blending technique, cultivated over the years, provides products with a special aroma, taste, and color.

Myoko-en Instagram: https://www.instagram.com/myokoen.co.ltd/

Myoko-en X : https://twitter.com/myokoen_758

Company Profile

Company name: Myoko-en Co.

Representative ： Yoshitomo Tanaka, President

Location: 2-1-44 Sawakami, Atsuta-ku, Nagoya, Aichi 456-0012, Japan

Establishment : February, 1916

Business : Retail and wholesale of Japanese teas and tea utensils, and take-out cafes

Capital ： 63 million yen

Website ： https://myokoen.com

Online store: https://myokoen-shop.com