Atami's Attractiveness and Specialty Foods from All Over Japan Gathered in One Place! Atami Mini Yokocho, a new landmark in Atami, has been completely renewed!

～The interior, exterior, food, drinks, and staff have all been upgraded! Over 100 food items on the menu and over 300 beverages on the menu

2024.03.11 12:00

伊豆半島合同会社

Izu Peninsula Godo Kaisha (headquartered in Atami City, Shizuoka Prefecture; Kazuhiro Fuse, Representative Employee), a company dedicated to regional development and rediscovering the traditional culture and rare foodstuffs that lie dormant in the local area, will completely renew all of Atami Mini Yokocho, a popular new attraction in Atami City, Shizuoka Prefecture, and reopen on March 16, 2024 (Saturday). With more than 100 kinds of special food menus from local and national sources and more than 300 kinds of beverage menus from local and international sources, we will steadfastly maintain our position as the best restaurant in the area in terms of quality, quantity, buzz, and popularity.

Exterior view of Atami Mini Yokocho

Atami Mini Yokocho will open in April 2022 as a yokocho style stall village where various stalls will gather. In January 2024, the "Atami Mini Yokocho" opened with the concept of a "survival-style food stall village" where only the most popular stalls survive and the less popular stalls have to leave. In January 2024, "Atami Mini Yokocho," a fusion of the surviving yakimono stalls, alcohol stalls, and amusement stalls, began operating as a stand-alone izakaya-style store. It has been well received not only by local and national tourists, but also by foreign visitors to Japan, and has grown into a very popular restaurant that is fully booked all day long.

This renewal was all handmade and a major remodeling was done, and the alcoholic beverages were fully launched as a decoration. To further satisfy our customers, we have expanded our menu to 100 different types of drinks using carefully selected ingredients from Izu, our hometown, and other parts of Japan, and we have also added a large scale liquor cabinet to display and procured 100 new types of sake, including secret old sake from our warehouse, for a total of over 300 types, which is an overwhelmingly large number! We have prepared an overwhelmingly varied beverage menu of more than 300 varieties. We will entertain you with a "heaven of sake and snacks" that will satisfy even the most discriminating drinker. In addition, we have greatly expanded the amusement corner, which is filled with the kind of fun that can only be found in Japan's leading hot spring resorts. Please visit the store to find out what kind of fun you can expect.

More than 300 kinds of beverages on the menu

Amusement Corner

■The best dried fish in the region

When one thinks of Izu's delicacies, the first thing that comes to mind is delicious dried fish. At Atami Mini Yokocho, we offer a selection of the finest dried fish from all over the country, including dried horse mackerel and sardine, the best domestic dried fish caught locally, as well as dried salmon halibut, nodoguro, hokke, and saury, all slowly and carefully grilled and finished with local Izu salt.

Dried fish with specialties(1)

■The most delicious special kushimono in the area

The "Ultimate Hatsu," which has been very popular at Atami Mini Yokocho since its opening, is a special dish directly shipped from a contract poultry farm in Kyushu. In addition, we also offer other standard yakitori such as chicken skin, gizzards, and negima, as well as duck tsukune and a rare part of bonjiri. We also offer skewers of pork halami and giant one-piece beef ribs, so you will never get tired of our menu.

■The most delicious special snacks in the area

To enjoy a wide variety of alcoholic beverages, it is essential to have a wide variety of "side dishes" to go with them. At Atami Mini Yokocho, we offer a variety of special snacks and delicacies, including "Ji-gyo-sashimi assortment" made from local fish delivered by a local fisherman, "smoked salmon" made from the finest smoked salmon for sashimi, and "smoked oysters" made from fresh oysters that are eaten raw, smoked, and marinated in oil.

We also offer unique menu items such as "Deer Salami" made from the meat of "Izu Deer," a rare representative of local gibier, and two types of "Squid Salted with Salt," one homemade and the other made by another company, prepared with the utmost attention to freshness and ingredients, which can be compared.

Deer Salami

Assorted Local Fish Sashimi

■The largest variety of intensely selected sake in the area

It is no exaggeration to say that the greatest attraction of "Atami Mini Yokocho" is its extensive liquor menu of over 300 varieties. In addition to Atami Beer, a local craft beer, and Shizuoka Barley Sake, which is only available in Shizuoka Prefecture, there is also a wide variety of local alcoholic beverages that can only be enjoyed here, including Atami Plum Wine, Shizuoka Mikkaichi Mikan Sour, Shizuoka Suruga Elegant, Atami Lemon Sour, and Shizuoka Green Tea High. In addition to popular local Shizuoka sake such as "Shoyuki", "Isoboam proud", and "Hakuin Masamune", we also offer limited edition sake such as "Onna no Nai Kase" and "Izu no Nigori Sake".

On the other hand, we also offer popular local sake from all over Japan such as "Tasake," "Tobiroki," "Otters," "Hakurakusei," and "Nabeshima," as well as rare shochu such as "Maou" and "Moriizou," and there are also "bargain" sake not listed on the menu lurking on the sake shelf. There are also some "bargain" sakes lurking on the sake shelves that are not listed on the menu. Sake lovers are encouraged to explore the sake shelves of "Atami Mini Yokocho" as if they were on a treasure hunt. At Atami Mini Yokocho, you will be welcomed by a wide variety of drinks, including barley wine, sours, whiskey, brandy, champagne, wine, sake, shochu, and soft drinks, to satisfy any taste.

Tazake, Isojumma, Hakurakusei

Murao, Maou, Moriizo

The most talked-about store in the area, selling Atami Onsen poison buns.

The root of "Atami Mini Yokocho" is "Atami Onsen Poison Manju," which is kneaded with dokudami, a famous Japanese herb with detoxifying properties. The bun store, which began selling the buns in 2018 as the first step in creating a new attraction for Atami Onsen, has changed its form and evolved into "Atami Mini Yokocho". Immediately after its launch, "Atami Onsen Poisonous Manjuu" became a huge hit, reaching its daily sales target of 450,000 yen in one hour thanks to TV and other media coverage, and became a beloved new souvenir of Atami. Currently, production and sales are temporarily suspended due to soaring raw material costs, but sales are scheduled to resume at "Atami Mini Yokocho" by the end of FY2024.

Atami Onsen Poisoned Manjuu

~Aiming to be a constantly evolving izakaya

Our vision for Izu Peninsula Godo Kaisha is to value local traditions and culture while constantly evolving. Our role is to discover the traditional culture and ingredients that lie dormant in the local area, add new ideas to them, and bring them to the world.

With this in mind, the challenge of Izu Peninsula Godo Kaisha, which began as a bun store selling "Atami Onsen Poison Buns" to create new Atami attractions, has evolved into "Atami Mini Yokocho," a stall village where various stalls engage in friendly competition for survival in a survival style. Then, after transforming itself into an izakaya (Japanese-style pub) that combines popular food stalls, it has evolved into a popular spot in Atami where customers can enjoy not only the local delicacies of Atami, Shizuoka, but also carefully selected ingredients and alcoholic beverages from all over Japan. We will continue to evolve "Atami Mini Yokocho" so that visitors from Japan and abroad can enjoy the ultimate gourmet experience in Atami. Please look forward to its future development.

Atami Mini Yokocho is constantly evolving.

About Izu Peninsula Godo Kaisha

Izu Peninsula Godo Kaisha was born out of a simple passion for making Atami more exciting. All full-time employees are from the Izu Peninsula, and the three pillars of the company are regional development, regional revitalization, and local support. The company develops unique products that utilize the characteristics and traits of Atami, the Izu Peninsula, and Shizuoka Prefecture, including the "Atami Onsen Poison Manju" known as the "new specialty of Atami," and operates a new popular spot in Atami called Atami Mini Yokocho In addition, the company operates "Atami Mini Yokocho," a new popular spot in Atami, offering gourmet foods and alcoholic beverages unique to Izu to tourists. It also operates "Atami Mini Yokocho," a new popular spot in Atami, providing tourists with gourmet foods and drinks unique to Izu.

Outline of Facilities and Company

Store name ：Atami Mini Yokocho

Location ：1F Union Building, 7-33 Sakimi-cho, Atami, Shizuoka 413-0019

Hours of operation ： 11:30 a.m. to 9:00 p.m.

Closed: Unscheduled holidays

Operated by: Izu Peninsula Godo Kaisha

Representative ：Representative Partner Kazuhiro Fuse

Establishment ：July, 2018

Capital ：8,000,000 yen

Telephone number ：0557-82-2588

Business : Consulting, food production and sales business, management of side streets, small restaurants, and teahouses

URL : https://izuhanto.com