Jointly developed by Aichi Prefectural Mitani Suisan High School and long-established tsukudani food company Hiramatsu Shokuhin Co. Jure Tsukudani! Ponzu-style jure of bonito and live jellyfish Newly released on March 3 (Sun.)!

Hiramatsu Foods Co. (Head office: Toyohashi City, Aichi Prefecture; President: Kensuke Hiramatsu; URL: https://www.bisyoku.com/), which operates the "Bishoku Club" brand of tsukudani specialty stores in Umeyabu-cho, Toyohashi City, Aichi Prefecture, and the Department of Fisheries Foods at Mitani Fisheries High School in Aichi Prefecture have jointly developed a jellied tsukudani "Aichi Maru The product will be on sale from March 3, 2024.

The product will be sold at the Laguna Gamagori branch of Hiramatsu Foods' Gourmet Foods Club in the Laguna Ten Bosch (Laguna Gamagori) Festival Market on March 3 with students from the Fisheries Foods Department of Mitani Suisan High School, who were involved in its development. (*The time to sell with the high school students is from 10:30 to 12:00.) On the same day, sales will also begin at the main Gastronomy Club store and on the Internet.

Product Photo

This product is a jellied tsukudani (food boiled in soy sauce) jointly developed with the local Mitani Fisheries High School for local production for local consumption. The skipjack used in this product are those caught by students on the school's training vessel, the Aichi Maru. The students caught the fish and carefully cooked the tsukudani with secret sauce at Hiramatsu Foods. The tsukudani of fresh kikurage (kikurage mushrooms) from Toyokawa, Aichi Prefecture, which are cooked slowly. Shiitake mushroom tsukudani. These three ingredients are combined with a refreshing ponzu (Japanese sauce made from ponzu citrus juice). You will enjoy the refreshing taste, the deep flavor of the tsukudani, and the texture of the ingredients. The "Aichi Maru Series," conceived by our seniors in 2012, is a completely new type of tsukudani, a jellied tsukudani that can be easily eaten on a rocking training ship. While existing products were developed to go well with rice, this product was designed by students to be used as a topping for dishes, prioritizing compatibility with noodles and Western food. We hope it will make you smile when you eat it.

■Product Outline

Product Name ：Aichi Maru caught bonito and live jellyfish ponzu-style jure

Product Outline ：145g

Shelf life ：180 days at room temperature

Retail price ：480 yen per piece (including tax)

☆Recommended ways to eat

Udon noodles, carpaccio, hamburger steak, salad, pork shabu-shabu, tofu

Fried tofu, fried pork cutlet, fried rice (high school students' idea)

Specialty ingredients and seasonings

We use only bonito caught by high school students, so when we run out of ingredients, we will stop selling the product. Precious fresh kikurage (kikurage) from Toyokawa is used. The bonito is cooked using the traditional bamboo basket method, and a secret sauce is added for a deep flavor. The "secret sauce" is used in succession to enhance the richness of the taste. No preservatives or coloring agents are used.

Product sales page

https://www.bisyoku.co.jp/SHOP/LAB-0102.html

Reference page (Hiramatsu Foods)

https://www.bisyoku.com/

■March 3: Place and time details for sales with high school students

Sales location: Hiramatsu Foods Corporation, Gastronomy Club Laguna Gamagori

Location: 2-2 Kaiyo-cho, Gamagori, Aichi 443-0014, Japan

　　　　(in Laguna Tenbos (Laguna Gamagori) Festival Market)

Time : 10:30 a.m. to 12:00 p.m. *Sales will be held as usual at other times as well.

■"Aichi Maru Series" production story

This new product is the seventh in the "Aichi Maru Series" that has been on sale since 2012.

The Aichi Prefectural Mitani Fisheries High School conducts single-line fishing for skipjack tuna as part of its marine training. However, the skipjack caught by the students were of different sizes and had little market value, and the only wholesaler was a vendor in Yaizu. We want to distribute the skipjack caught during the training locally. I really want my students to see the bonito being landed." The school principal's passionate wish was conveyed to our president, and the commercialization of products using the skipjack caught by the high school students began. We decided to work with the high school students to develop a completely new type of tsukudani (food boiled in soy sauce) that could be easily eaten on the rocking training ship. However, the prototypes were a series of failures. The taste was too spicy, the ginger flavor was too strong, and we repeated trial and error to make the julée just the right consistency. The completed product was sold at events together with high school students and has now become a popular product that the community supports.

Aichi Maru Series introduction page

https://www.bisyoku.com/aichimarugohan.html

About "Hiramatsu Foods

A Mikawa tsukudani (food boiled down in soy sauce) shop established in 1922.

Inheriting the traditional tsukudani making techniques of 100 years in business, and bringing flavors that meet the needs of the times to the tables of the world.

We specialize in manufacturing using traditional bamboo baskets.

Manufactured in a factory with high safety standards certified under FSSC22000 and ISO22000.

■Company Profile

Corporate Name ： Hiramatsu Foods Co.

Trade name ： Bishoku Club

Location: 2-1 Oriji, Umeyabu-cho, Toyohashi, Aichi 441-0155, Japan

Representative: Kensuke Hiramatsu, President

Business : Manufacture, sale and wholesale of tsukudani (food boiled down in soy sauce)

Store ： Gastronomy Club (2-1 Oriji, Umeyabu-cho, Toyohashi-shi, Aichi, Japan)

URL ： Hiramatsu Foods Gastronomy Club Official HP

　　　　　 https://www.bisyoku.com/

Sales outlet: Hiramatsu Foods Corporation, Bishoku Club stores, online store, etc.

TEL : 0532-31-0301

FAX ： 0532-31-4625