XICA President and CEO Hirao Speaks at the Kasumigaseki Public Relations Conference Explaining the latest case studies of data-driven marketing

XICA Corporation (Headquarters: Minato-ku, Tokyo; President & CEO: Yoshiaki Hirao; hereafter "XICA"), a marketing consulting business based on data science, spoke at the "Kasumigaseki Public Relations Meeting" on Tuesday, January 23, 2024, to share useful knowledge on public relations and PR for ministries and government-related organizations. The press release can be viewed on the Company's website.

The press release is also available on our website.

https://xica.net/action/kasumigaseki/

XICA CEO Hirao speaks at "Kasumigaseki PR no Kai" (Kasumigaseki Public Relations Association)

About the Kasumigaseki Public Relations Association

Kasumigaseki PR no Kai" is a community that bridges the communication gap between ministries and government agencies and shares knowledge on PR and public relations. Currently, the community consists of more than 300 members from all ministries and related government agencies. In addition to sharing advanced initiatives of other ministries and agencies and more practical knowledge sharing based on the unique culture and systems of Kasumigaseki, special sessions with outside lecturers are held regularly.

For inquiries about this meeting, please contact the following address

exl-kasumigaseki-kouhou@meti.go.jp

■About the special sessions in which XICA has participated

XICA presented a special session on the theme of "Learning from Corporate Case Studies: Where We Are Today in Data-Driven Marketing - Potential Use in Policy".

In order to encourage ministries and agencies to utilize data-driven marketing in their public relations work, we explained the basic process of data-driven marketing, the latest cases where business results were created and business growth was targeted and maximized through the practice of data-driven marketing, and the potential for use in policy.

Outline of the Speaker】 【Summary of the Speaker's Appearance

Date : January 23, 2024 (Tuesday) 12:00-13:00

Format ：Online

Theme ：Learning from Corporate Case Studies: The Present State of Data-Driven Marketing

　　　　　　The Potential Use of Data Driven Marketing for Policy Making

Speaker: Yoshiaki Hirao, President & CEO, XICA Co.

Yoshiaki Hirao, President and CEO, XICA Co.

Graduated from Keio University, Faculty of Policy Studies in 2012. He founded XICA Co., Ltd. in February 2012 after discovering the potential of statistical analysis for business support while still in college, based on his father's company bankruptcy. Based on statistics and economics, he has provided consulting services to improve marketing accuracy for a number of major clients. Based on his knowledge, he has served as a product owner in the development of various tools for XICA.

https://xica.net/

Company Information

XICA is a data science partner that supports data-driven marketing. We provide professional services that deliver suggestions based on hypothetical thinking and data analysis and present concrete and effective solutions to our clients' marketing challenges. As a source of the value we provide, we continue to accompany our clients to elucidate increasingly sophisticated marketing mechanisms and maximize marketing results by continually refining the three capabilities that comprise data science: business understanding, statistical analysis, and IT engineering.

Based on our mission "to create a fair world full of blossoming talents," we will maximize the potential of people and companies and realize the blossoming of talents by creating a transparent and fair society through the power of data science.

Representative: Yoshiaki Hirao, President and CEO

Location ： 14F Roppongi T-Cube, 3-1-1 Roppongi, Minato-ku, Tokyo

Establishment : 2012

URL ： https://xica.net/

Service ： https://marketing.xica.net/

Facebook ： https://www.facebook.com/XICA.japan/

X (former Twitter) ： https://twitter.com/xica_official

TechBlog ： https://tech.xica.net/

XICA and the XICA name and logo are registered trademarks or trademarks of XICA Corporation in Japan and other countries.

Other company and product names mentioned herein may be trademarks or registered trademarks of their respective owners.