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YAMAYA Villa Nishi-Nakasu Offers Luxurious Lunch Featuring Tastes of Hakata and Kyushu Starting February 15, YAMAYA will begin serving "Mentai Wagyu Beef Ojyu with Fried Eggs" and other dishes.

株式会社やまやコミュニケーションズ

Yamaya Communications Inc. (Headquarters: Sasaguri-machi, Kasuya-gun, Fukuoka; President: Masahide Yamamoto; hereafter referred to as "Yamaya") will renew the lunch menu at "Yamaya Villa Nishinakasu" from February 15 (Thursday), offering a luxurious lunch menu that allows customers to fully enjoy Hakata and Kyushu specialties.


Mentai Wagyu Beef Stuffed Stacks with Omelet (image)


Background of Lunch Menu Renewal

According to the "Survey on Trends for Promoting Inbound Food Culture (FY2022) "*1 announced by the Agency for Cultural Affairs in May 2023, the number of foreign visitors to Japan is increasing, and many of them are staying in Japan to enjoy food. Tourist destinations are expected to develop attractive products and menus and improve their services, and there is a growing need for food ingredients and dishes unique to the region.

Against this backdrop, we have developed a lunch menu that allows tourists from Japan and abroad to enjoy a variety of foods in the limited time they have during their stay in Hakata and Kyushu in a single meal.


1 Source: Agency for Cultural Affairs, "Survey on Trends in Promoting Inbound Food Culture (FY2022).

https://www.bunka.go.jp/tokei_hakusho_shuppan/tokeichosa/syokubunka_inbound/pdf/93888201_02.pdf

https://www.bunka.go.jp/tokei_hakusho_shuppan/tokeichosa/syokubunka_inbound/index.html


Lunch Menu Overview

The new menu, with the catchphrase, "Yamaya's Kyushu Samadai: Luxury Lunch to Taste Kyushu All at Once," offers a choice of three main dishes: wagyu beef, conger eel, or sea bream from Kyushu, along with Yamaya's specialties, "dehydrated mentai" and "dashimaki omelet," which are made from freshly pickled fish, to give you a taste of the deliciousness of the Kyushu region at its finest. This is a luxurious Ojyu style of serving. The "dashimaki tamago-yaki" is made with YAMAYA's original "umadashi," which is made from carefully selected domestic ingredients including "goblin," a specialty of Kyushu. The ojyu is served with warm dashi, which can also be enjoyed as dashi chazuke.

The set also includes a small pot of "Hakata Motsunabe" using only the small intestines of Japanese black beef.

Please enjoy a special lunch time in a liberating space overlooking Nakasu while savoring the charms of Hakata, Kyushu, and Yamaya.


Lunch Menu】※All prices include tax.

Mentai Wagyu Beef Ojyu Stack with Fried Eggs / 3,500 yen

Mentai cooked conger eel with omelet / 3,300 yen

Mentai Sea bream with sesame paste omelet / 3,100 yen


Mentai Wagyu O-jyu Stack of Mentai Wagyu Tamago-yaki (Image 2)


Mentai Wagyu Beef Stacked with Boiled Anago Tamago-yaki (Image 1)


Stacked O-Yaki Mentai Sea Bream with Sesame Seed Omelet (Image 1)


Outline of the Restaurant

Name : Yamaya Bettei Nishinakasu

Business hours : Lunch 11:30-15:00 (L.O 14:00)

      Dinner 17:00-22:00 (L.O. 21:00)

Seats: 52 seats

Tel: 092-721-0808

Address : 2F, 3-12-1 Haruyoshi, Chuo-ku, Fukuoka City, Fukuoka, 810-0003, Japan

HP : https://www.yamaya-bettei.com/index.html

Instagram: Yamaya Bettei Nishinakasu(ID:@yamaya_bettei)

Food log : https://tabelog.com/fukuoka/A4001/A400103/40046886/



Yamaya will continue to contribute to the future of Kyushu's food culture through the production of spicy cod roe and other products, as well as through its restaurants.


Company Profile】 Company name: YAMAYA COMMUNICATIONS INC.

Company name: YAMAYA COMMUNICATIONS Co.

President and Representative Director: Masahide Yamamoto

Head Office Address: 1-1, Sairidai, Sasaguri-machi, Kasuya-gun, Fukuoka 811-2418, Japan

Business Description: Manufacture and sale of spicy cod roe, processing and sale of marine products and general food products, and food service business

         and general food processing and sales, food service business

HP : https://www.yamaya.com/corporate/

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