Three types of "hana to mi Eau de Toilette" filled with the fragrance of natural Japanese essential oils On sale February 1 at directly managed stores in Tokyo and Osaka, and at the official online store

Featured at Maison & Objet Paris 2024, the world's premier interior and design trade fair

2024.02.05 10:15

株式会社フレーバーライフ社

Flavor Life Company, Inc. (Head office: Kokubunji City, Tokyo; Representative Director: Hidenori Okitsu), a comprehensive aromatherapy company, has released three types of "hana to mi Eau de Toilette" based on the fragrances of Japanese essential oils "lavender," "cypress" and "yuzu" from its aroma brand "hana to mi. The products were released on February 1, 2024 (Thursday). They are available at two directly-managed stores and at the official online store.

Product image 1

Description of the "hana to mi" brand

hana to mi is a holistic aroma brand that leads the mind and body to a more harmonious balance, based on the concept of "fragrance that tones". The key aroma of the brand combines the blessings of Japanese essential oils, which are enjoyed from Japanese nature, and Western essential oils, which are useful for daily health management. The brand offers items from cosmetics to interior goods to enrich your daily life by adopting fragrances that are close to the Japanese people.

Product Features

<Point1>A fragrance filled with nature, created using only natural essential oils, based on Japanese essential oils created through upcycling.

MAP

Japanese essential oils are familiar and calming scents that are stored in the brain of Japanese people. Japanese essential oils have their own stories, which can be seen where they are produced.

<Point2> Just the right amount of fragrance to give off a soft scent only to you.

The fragrance is delicate and pure, which synthetic fragrances do not have. It can be used according to the scene and time of day, and can also be layered. The fragrance lasts for 2 to 3 hours. The fragrance does not leave a persistent scent.

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Point 3: More than 99% of the ingredients are derived from natural sources.

Only natural essential oils are used for fragrance, and fermented ethanol derived from sugarcane is used as a base material to ensure environmentally friendly manufacturing.

Product image 2

How to use

Apply to wrists, neck, and other desired areas.

Use at the beginning of the day, before going out, when you want to relax or refresh your mind, or as a night fragrance before going to bed, depending on your mood and occasion.

Fragrance lineup

Based on the concept of "fragrance that adjusts", we have prepared three types of fragrances that are a fusion of Japanese essential oils and Western essential oils with functional properties. The Japanese essential oils created by upcycling have their own stories to tell.

▼ <Baika

Fragrance｜Sweet and floral fragrance

Main essential oil fragrance｜Hokkaido lavender (Japanese) × Damask rose (Western)

Story of Hokkaido Lavender｜Essential oil is extracted from flowers that have finished their role in flower tourism in Kamifurano Town. After extraction, it is used as livestock feed and fertilizer.

Fragrance baika

baika chart

▼ <jiju

Aroma｜Oriental green aroma

Main essential oil fragrance｜(Japanese)Fukushima cypress × (Western)neroli

Story of Fukushima cypress｜Essential oil is extracted from a large amount of scrap wood produced during wood processing. The residue after extraction is used as biomass energy in boilers and thermal power plants for the next extraction. This essential oil is the result of carbon-neutral efforts.

Fragrance jiju

jiju chart

▼ <Kikka

Aroma｜Citrus fruity aroma

Main essential oil fragrance｜(Japanese)Yuzu from Ehime, ×(Western)Chamomile Roman

Ehime Yuzu Story｜Essential oil is extracted from yuzu peels from ponzu vinegar factories. After extraction, it is used as livestock feed.

Aroma kikka

kikka chart

Product Information

Product name：hana to mi Eau de Toilette

Content : 23mL

Development ： 3 types: baika, jiju, and kikka

Price ： 3,960 yen (tax included)

Release date : February 1, 2024 (Thursday)

Production ： Japan

Product baika

Product jiju

Product kikka

Sales locations

Directly managed store: Flavor Life Aromatherapy Shop

　　　　　　　　　　　　　4-1-12 Honcho, Kokubunji-shi, Tokyo

　　　　　　　　　　　　Flavor Life Daimaru Shinsaibashi Store

　　　　　　　　　　　　　1-7-1 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka Main building 7F

Official online store: https://www.flavorlife.com/

Background of development

From the viewpoint of wellness, natural essential oil fragrances are attracting attention not only as aromatherapy but also as fragrances for various toiletry products.

1) Incorporating aromatherapy into daily life without hassle

Aromatherapy, which has a medical image, can be easily incorporated into your life. You can choose from three different scents to suit your own condition, and when you are surrounded by a pleasant fragrance, your sense of well-being will increase.

2) Many people in Japan do not like overly strong fragrances.

We have created a pleasant fragrance with just the right strength for you and you alone. It has a delicate and pure fragrance that cannot be found in synthetic fragrances.

■PR Exhibit Information

＜Maison & Objet Paris 2024

hana to mi exhibited at Maison & Objet Paris 2024, the world's premier interior and design trade fair held in January.

Buyers from all over the world paid attention to our brand concept, Japanese fragrance, and package design.

Especially in France, where people prefer strong fragrances, hana to mi's unique fragrance was very well received.

Maison E Objet

In the "WHAT'S NEW? IN RETAIL" section, the latest hot items were selected from among the products of all exhibitors and promoted by trend setters. hana to mi's roll-on aroma, hand cream, and reed diffuser were selected.